ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed
Have you ever been to a chat room?Have you ever posted a message?If yes, now you may learn some free web advertising secrets on how to market your products and services in chat rooms.Chat Room Marketing is the use of online chat rooms to promote your product or service.

Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

Viral Marketing - The Future Of Advertising?
To understand viral marketing you need to be familiar with social memetics ? the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

Ibérica Alterian Announces Major Wins - Three Leading Spanish Brands Sign to Integrated Marketing Platform Provider

Bristol (PRWEB) July 30, 2008 --Alterian (http://www.alterian.com/press_releases_1.aspx?id=0:33286&id=0:33281&id=0:33277) (LSE: ALN), the leading international integrated marketing platform (http://www.alterian.com/products/index.aspx) provider, today announced projects with BBVA, the second largest bank in Spain; El Corte Inglés, the largest Spanish retailer and Air Miles Spain. All deals have come via Alterian's partnership with Ibérica, the master reseller that Alterian has been working with since 2004.

BBVA has 42 million clients in 32 countries around the world, and uses Alterian's Data Discovery and Visualisation (DDV) and Analytical Reporting solutions in its Corporate Financial Management department to analyse the strategic customer data. By using these Alterian solutions, BBVA is able to ask both complex and impromptu questions from its data, and get answers back promptly and accurately.

El Corte Inglés is the largest retailer in Spain with more than 100 stores across the country. Alterian is used by its direct marketing department in order to target high-growth segments and manage campaigns, and has proved to be a real success with a recent DM campaign called 8 Días de Oro (8 Gold Days), which targeted consumers right across Spain.

The other recent customer win for Alterian is Air Miles Spain, which runs the largest loyalty programs in Spain. Air Miles manages a reward program called "Travel Club", which has more than 10 million cards. The Alterian solutions deployed are DDV and Campaign Manager, which allow the marketing team at Air Miles to define, execute and manage campaigns from their desktops, as well as seeing increased response rates through more accurately targeted Alterian technology offers.

"We have noticed a real trend towards integrated marketing software over the past 18 months, and that has been demonstrated further by our working with three such fantastic brands as BBVA, Air Miles Spain and El Corte Inglés," said Jacinto Barrio, Marketing Manager, Ibérica Alterian. "Spanish firms are starting to see the benefits that effective analytics can bring, as they seek to maximise the value their marketing spend delivers."

"The growth that Ibérica Alterian has achieved so far in 2008 is very strong and Spain is a key European market for us. Since we began working with Ibérica we have delivered benefit to 40 clients in markets as diverse as banking, telecoms, travel and retail. New projects with industry leaders such as BBVA, Air Miles Spain and El Corte Inglés are a powerful endorsement of our technology and capability in this region," said Ben Jackson, Director, Europe and Asia Pacific.

Ibérica Alterian has been a master reseller for Alterian since 2004. The company has more than 30 employees across offices in Barcelona, Madrid and Seville. It has direct sales relationships with many clients and also collaborates with integration partners such as Accenture, CapGemini and Indra and marketing service providers including Ogilvy One and M2C. Ibérica Alterian has more than 40 clients in Spain, including Vodafone, Orange, Telepizza, PC City, Renault and LaCaixa.

About Alterian

Alterian (LSE: ALN) empowers marketers with an integrated marketing software platform combining database, online and operational marketing applications on a shared data infrastructure. The Alterian Marketing Services Platform makes it practical and cost effective for marketers to use actionable insight to execute an integrated marketing strategy across online and offline channels.

It is the unique integration of analytics, content and execution through Alterian's industry leading tools, such as the Dynamic Messenger email platform, and the award winning Morello and Immediacy Web Content Management solutions, which enables marketers to drive a seamless, multi-channel customer experience.

Alterian's analytically-led software is delivered to approximately 1,000 marketing departments, across 26 countries, and an international network of more than 100 business partners, including marketing services providers, agencies and systems integrators. Its partners, such asAccenture, Acxiom, Allant Group, Cap Gemini, Carlson Marketing, Experian, Epsilon, InfoUSA, LogicaCMG, Merkle, Ogilvy One and Euro RSCG Worldwide, deliver Alterian software alongside their own domain and services expertise to help market leaders such as Princess Cruises, General Motors, Zurich, Astra Zeneca, HSBC, Limited Too, AEGON, Avis, Worldwide Wrestling Entertainment, Dell, Amnesty International and Vodafone integrate marketing processes and drive competitive advantage. For more information about Alterian, products within the Alterian Marketing Services Platform or our Partner Network, please visit www.alterian.com

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