ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing in a lot of sales?Would you like to know a few smart and sharp viral marketing secrets to turn it around and explode your sales?If yes, may I offer you 10 high impact viral marketing strategies to increase your sales!Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use.

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed
Have you ever been to a chat room?Have you ever posted a message?If yes, now you may learn some free web advertising secrets on how to market your products and services in chat rooms.Chat Room Marketing is the use of online chat rooms to promote your product or service.

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

Viral Marketing - The Future Of Advertising?
To understand viral marketing you need to be familiar with social memetics ? the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.

Grow Your Finance Business With Diamond Content

Businesses need to grow their client base and their profitability if they want to remain in business. Each industry, and the target market of each business, determines what steps need to take place in order for a company to get more clients or increase revenue over expenses. Growing your financial business brings its own unique challenges and opportunities.

One of the ways to grow your financial business is with written content. But how do you know what kind of content you need? Sure, you?ll probably need marketing copy and web copy. But what should it say? And maybe you want something that you can give to your customers or to people who attend your seminar. What should that say? How do the various documents work together?

Simply creating content isn?t easy. Chances are, you have enough things to do in your day. But outsourcing content isn?t necessarily any easier because there are so many content-types ? articles, blogs, ebooks, web copy ? which one is right for you?

This is where The Content Diamond(TM) can help. The Content Diamond is a 4-part model identifying the 4 types of activities you perform to run a business. At a general level, The Content Diamond can apply to any business, but it can also apply specifically to businesses in the financial industry.

The Content Diamond is made up of 4 parts: At the top of the diamond is Strategy; on the left is Value-add; on the right is Sales; and on the bottom is Support. You perform tasks in each of these 4 areas every day and together they make up your financial business. So, you need content for each part of the diamond to help you perform that task more effectively. Let?s look at each one and consider how it applies to your financial-industry business.

STRATEGY CONTENT

This is the top-down view of your business. This is the course-charting ?from 30,000 feet? view that looks far into the horizon and determines the best way to make your organization (or your part of the organization) successful.

Strategy content includes USP statements, core values, business and marketing plans, and long-term strategy documents. If you work in an office that is operated by a large organization, you likely have a lot of this content coming down the pipe to you from higher up. However, if you own your own business or run a branch office, you need to produce this kind of content to set the direction for your business. While a lot of strategy content is intended for an internal audience, this material can also be positioning material, such as a definitive book that demonstrates that you are an authority.

VALUE-ADD CONTENT

Manufacturers sometimes have an easier time identifying this because they can actually see the process of turning raw materials into finished products. The assembly or production to convert raw materials into sellable goods is the value-add. In the financial industry, the value you provide your customer is difficult to see, even though it includes raw materials ? the raw material of your knowledge (which is usually complex in your industry) and special access (to a stock exchange or to debt management tools or to insurance). You provide value by turning this ?raw material? into a sellable service ? investing and advice, or credit improvement, or an insurance policy. Value-add content is intended for an external audience.

Value-add content is anything that helps your customers understand the complex aspects of the industry. Often, value-added content includes blogs (which build relationships with clients), ezines and newsletters (which inform clients), and whitepapers or ebooks (which can educate clients). There are other types of value-added content, of course, but these are excellent examples of effective content types.

SALES CONTENT

This one is easy to identify. A sale is made when money is exchanged for the service you provide. This part of the diamond includes either content that is sold or content that helps you sell. Often, the previously mentioned value-add content is relationship-building content first (but might be sold) while the sales content is content that primarily supports the transaction (but will still help to build the relationship). See the difference? Certainly there is some overlap here, just as there is overlap among all 4 parts of The Content Diamond. Like value-add content, sales content is intended for an external audience.

Specific sales content includes ebooks or books that might be sold, as well as marketing material like direct mail, web copy, AdWords text, and so on.

SUPPORT CONTENT

No business is complete without some bottom-up support. If strategy content is the high-level view just over the horizon, support content is the ?daily grind?, step-by-step content to show you how to get there. Like strategy content, support content is primarily aimed at an internal audience

Support content includes technical writing, how-to and instructional manuals, and internal e-learning content. And there?s overlap with strategy content because business plans and marketing plans give high level views but often also provide more detailed steps to success.

All businesses should have content from each part of The Content Diamond to help them operate successfully. Your financial-industry business needs to implement content from each part, as well, but the implementation will be unique to the opportunities and challenges of your industry.

Aaron Hoos is an in-demand copywriter who writes effective, compelling content for the financial and real estate industries. Visit his website at AaronHoos.com to grow your financial or real estate business.