ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

Internet Marketing and Viral Marketing Techniques
It seems as if viral marketing is one of the most successful strategies that one can employ with Internet marketing. Viral marketing is an Internet marketing practice that employs referrals, recommendations, and reviews in order to quickly spread word about a product or service. Gmail, Utube, and various viral videos on the Internet have all been transmitted by the viral marketing technique. These online entrepreneurs have enjoyed immense success by employing the viral marketing technique. For more details visit to www.paylock-generator.com .Think about it as an exponential effort once launched its benefits and effects only get stronger.

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed
Have you ever been to a chat room?Have you ever posted a message?If yes, now you may learn some free web advertising secrets on how to market your products and services in chat rooms.Chat Room Marketing is the use of online chat rooms to promote your product or service.

Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

Viral Marketing - The Future Of Advertising?
To understand viral marketing you need to be familiar with social memetics ? the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

Small Business Optimism at Recession Level

Washington, D.C. (PRWEB) August 12, 2008 -- The National Federation of Independent Business Index of Small Business Optimism (http://www.nfib.com/research) fell one point to 88.2 (1986=100) in July, establishing one of the longest strings of recession-level readings in the history of the survey. Half of the decline was due to weaker capital spending plans--the lowest reading since 1975. Lower earnings, fewer job openings and lower inventory satisfaction also posted substantial declines, but those were mostly offset by gains in expected real sales, business conditions and the percent of owners saying this is a good time to expand.

To see the ten components of the Optimism Index, see the attached document.

Plans to make capital expenditures over the next few months fell five points to 21 percent, the weakest reading since the 1970s. Six percent characterized the current period as a good time to expand facilities, up two points from June, but historically low. Last September, 14 percent felt it was a good time to expand operations. A net-negative 17 percent expect business conditions to improve over the next six months, a two-point improvement from June but 19 points below last September's reading. Expectations for increases in real sales improved two points to a net-negative 9 percent of those responding (23 points below September readings).

Seasonally adjusted, small business employment was reported lower by an average of negative 0.25 workers per firm in the July survey. Ten percent of the owners increased employment by an average of 3.3 workers per firm, but 15 percent reduced employment an average of 3.0 workers per firm. The increase in the federal minimum wage means owners will pay more for the same work, raising labor costs for some firms.

"The labor market is softening," said NFIB Chief Economist William Dunkelberg. Forty-nine percent of the owners hired or tried to hire (up two points), and 74 percent of those trying to hire reported few or no qualified applicants for the job openings they were trying to fill, 10 points below third-quarter readings a year ago. Seventeen percent (seasonally adjusted) reported unfilled job openings, down four points from June (the 34- year average is 22 percent). Ten percent of the owners reported that the availability of qualified labor was their top business problem, unchanged from June.

Over the next three months, 12 percent plan to create new jobs (down two points), and 10 percent plan workforce reductions (up two points), yielding a seasonally adjusted net 5 percent of owners planning to create new jobs--unchanged from June. Not seasonally adjusted, job creation plans were positive in all industry groups except the retail and wholesale trades. Job expansion plans were strongest among firms in professional services, manufacturing and construction.

The frequency of reported capital outlays over the past six months was unchanged at 52 percent of all firms. Spending activity has declined eight points since last September and has fallen to early 1980s levels. Thirty-eight percent reported spending on new equipment (down 1 point), 19 percent acquired vehicles (down 3 points), and 10 percent improved or expanded their facilities (unchanged).

"The construction industry remains soft and a drag on the economy," said Dunkelberg. Over the past few months, only 7 percent of construction firms increased inventories while 24 percent reported reductions. Only 4 percent plan increases in the third quarter compared to 19 percent that plan inventory reductions. Still, more owners in the construction industry plan to expand employment (19 percent) than plan reductions (12 percent). Thirteen percent reported cutting average selling prices, but 48 percent reported price hikes in spite of overall weakness in construction activities. Inflation (on the input or cost side) was the No. 1 problem facing construction firm owners. Even with the price hikes, 45 percent of the owners reported lower earnings, quarter over quarter, compared to 18 percent reporting gains.

A net-negative 14 percent of all small firms reported gains in inventory stocks (i.e. more firms cut stocks than added to them, seasonally adjusted), three points worse than June. Unadjusted, 12 percent of owners reported gains, and 22 percent reported inventory reductions. The widespread inventory reductions have not produced increased satisfaction with current stocks because sales have also weakened, reducing the need for more inventory in the near future. For all firms, a net-negative 4 percent reported stocks too low (seasonally adjusted), three points worse than June

The net percent of owners expecting gains in real sales volumes improved to a net-negative nine points (up two points) seasonally adjusted, 23 points below last September's reading. "But, this is not a positive outlook and consequently, a net-negative 4 percent of all firms, seasonally adjusted, plan to add to stocks, a point better than June but weak," said Dunkelberg. Seasonally unadjusted, 10 percent plan to add to stocks (down one point) while 16 percent will reduce stocks (unchanged).

More firms are reporting deteriorating sales trends than sales gains, quarter over quarter. The net percent of all owners (seasonally adjusted) reporting higher sales in the past three months lost 3 points, falling to a negative 15 percent. Unadjusted, 26 percent of all owners reported higher sales, and 32 percent reported lower sales.

The net percent of owners reporting higher average selling prices rose another 3 points to a net 32 percent in July. The percent of owners citing inflation as their No.1 problem remained at 20 percent, the highest reading since January 1982, and higher than any other single concern. The average percent of owners citing inflation as their No. 1 problem since the monthly surveys were started in 1986 is 3 percent. Plans to raise prices rose two points to a net seasonally-adjusted 38 percent of all owners. "The inflation problem is getting worse, not better," said Dunkelberg. Unadjusted, 42 percent reported raising average selling prices, up one point, and 11 percent reported lower selling prices, down two points from June.    

The net percent of owners reporting earnings improvements declined further in July. Seasonally adjusted, those reporting declining earnings trends outnumbered those with gains by 37 percentage points, four points worse than June. Widespread price increases did not counter pressures from "backdoor inflation" and weak sales. The percent of all firms reporting higher employee compensation fell two points to a net 18 percent of all firms, nine points below last September's reading. But it was not sufficient to turn profit trends around.

Of the owners reporting higher earnings (17 percent, up two points), 53 percent cited stronger sales (unchanged) as the cause, 12 percent credited higher selling prices (down a point), and 6 percent named lower materials costs. For those reporting lower earnings compared to the previous three months (48 percent, up one point), 40 percent cited weaker sales (down three points), 31 percent blamed higher materials costs (read energy), and 8 percent each blamed higher labor costs and lower selling prices. Two percent each cited higher insurance costs and higher taxes for the adverse performance of profits. Another 2 percent blamed higher financing costs, the first appearance of this complaint in years.

For the eleventh straight month since the Fed declared the existence of a credit crunch, no evidence of serious credit problems has appeared on Main Street. Regular borrowing activity was reported by 34 percent of the owners, down a point from June and typical of readings for the past 15 years. There is no evidence that cash flow problems have increased dependence on credit from the banking system.

The net percent of owners reporting loans harder to get in recent months rose two points to a net 9 percent (10 percent said harder, 1 percent said easier). Only 3 percent of the owners cited the cost and availability of credit as their No.1 business problem (up one point), far from the record 37 percent reached in 1982. Thirty-two percent reported all their borrowing needs met (down three points) compared to 7 percent who reported problems obtaining desired financing (up two points), a five-point deterioration in the net percent reporting all needs met, but far from critical levels.

Fewer firms reported lower rates on their loans, dropping the net percent of owners reporting higher rates on their short-term loans seven points to a negative 4 percent (seasonally adjusted). "If the Fed is truly through cutting rates, this statistic will migrate towards zero or a positive number over the coming months," said the economist.

The net percent of owners expecting credit conditions to ease in the coming months was a seasonally adjusted net-negative 12 percent, two points worse than June. "Apparently, owners do not expect the Fed's easing of interest rates to help," Dunkelberg said.

NFIB's Small Business Economic Trends is a monthly survey of small business owners' plans and opinions. Decision makers at the federal, state and local levels actively monitor these reports, ensuring that the voice of small business is heard. The NFIB Research Foundation conducts some of the most comprehensive research of small business issues in the nation. The National Federation of Independent Business is the nation's leading small business association (http://www.nfib.com/). A nonprofit, nonpartisan organization founded in 1943, NFIB represents the consensus views of its members in Washington and all 50 state capitals.

CONTACT:

Melissa Sharp

(202) 314-2068

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