ADUTAINMENT: Advertising as Entertainment
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Viral Marketing: Internet Marketing Strategies
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MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
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IVT and Siris Media Introduce "Video Webcast Production Studio in a Box"

Los Angeles, CA (PRWEB) August 6, 2008 -- IVT (http://www.ivtweb.com), which transforms the reach and impact of companies' communications with an industrial-strength suite of enterprise rich media webcasting software products (http://www.ivtweb.com/products/index.htm), and Siris Media (http://www.sirismedia.com/), a professional digital media services and technology provider, today announced a portable solution that allows organizations to initiate and expand their use of professional-quality video presentations.

The IVT / Siris Media offering is a portable video production studio with built-in rich media webcasting software. To date, when a company or department wanted to use production-quality rich media for communications and training, the organization needed to invest tens of thousands of dollars to create a full production studio with video, lighting and audio equipment, plus acquire specialized webcasting software, or they had to rent expensive outsourced webcasting services that limited control over the creation, editing and distribution of each video presentation. Now, through the combination of IVT's software and Siris Media's hardware, their new 'webcasting studio in a box' solution is so easy to use that any person can simply start recording a video webcast that looks every bit as professional as something created at an expensive dedicated facility.

"The IVT and Siris Media portable video webcasting solution provides all the necessary software and hardware tools for enterprise users to immediately record, edit, publish, share and track studio-quality video webcasts and podcasts," said Phillip Whalen, IVT's president and CEO. "Through our partnership with Siris Media, we continue to expand our leadership position in the rich media industry by offering enterprise customers around the world with innovative webcasting products (http://www.ivtweb.com/products/index.htm) that enable them to meet their diverse video communications needs. We have combined the most comprehensive portable production studio with the easiest to use, industrial-strength webcasting software to offer a new, unique way of recording webcasts for customers who want studio-quality presentations at lower costs."

The IVT/Siris Media offering is an ideal webcasting option for companies that do not have the resources or need to invest in a full production studio. Users need only plug the appliance into an internet connection and sit down in front of the integrated camera and teleprompter to instantly begin creating and distributing high quality video presentations from a conference room or even their own office. Each webcast can automatically incorporate synchronized PowerPoint slides, surveys, author Q&As, search capabilities and in-depth viewing reports that detail audience behavior.

"This solution is powered by software and hardware designed to be easy for both first-time and experienced webcasters, and yet it is available for approximately one-tenth the cost of a professionally built in-house studio or ten days with a production crew," said Jon Emerson, president and CEO of Siris Media. "Our customers have reported as much as 100 percent or more return on investment (ROI) in a single quarter, from creating and distributing three to five studio-quality webcasts each month."

The IVT / Siris solution includes:

* IVT Studio? (http://www.ivtweb.com/products/studio.html) - a self-service software system that allows even novice users within an organization to create webcasts and podcasts. IVT Studio easily captures and synchronizes video, audio, PowerPoint and other rich media, creating instantaneous professional webcasts with minimal training. Users have the ability to re-record individual sections at the push of a button, and can incorporate interactive quizzes and Q&As with advanced viewer statistics that let users know who watched what and when.

* Siris Studio Pro? (http://studiopro.sirismedia.com/) - an entire production studio in one portable, compact, easy to use unit, Studio Pro integrates a professional camera, microphone and three-point lighting with an integrated computer and a built-in heads-up display. Users can direct the appliance with a keyboard, mouse or a hand-held remote control which allows users to zoom in or out while sitting in front of the camera. Studio Pro also enables the use of external sources or recording devices, a DVD/RW and an integrated multicard reader.

"Webcasting solutions that make it easier to capture, produce and distribute video presentations are instrumental in expanding video usage throughout the Fortune 1000 that are increasingly embracing this form of communication for day-to-day business operations," said Steve Vonder Haar, research director with market consulting firm Interactive Media Strategies.

"The combination of technologies from IVT and Siris helps to address some of the common hurdles to corporate adoption of online video communications," Vonder Haar said. "Siris' offering helps companies create video that makes a company's presenters look good while the easy-to-use IVT Studio takes the video and packages it for on-screen presentations tuned specifically for use in the corporate setting."

As part of the partnership, all new Siris Studio Pro customers are now receiving an integrated version of IVT Studio. Users can create video presentations immediately and can then opt to extend their IVT Studio subscriptions. Pricing for the joint solution starts at $24,900.

About Siris Media (http://www.sirismedia.com):

Siris Media provides a broad range of digital media production services in addition to unique hardware that enables the self-service production of professional digital media. Siris Media's Studios are used by some of the worlds leading companies to enable the timely capture and distribution of critical corporate knowledge by enabling anyone in the enterprise to produce professional media on their own. Siris Studios quickly become a must have corporate communications tool and a key component of any strategic communications plan. Siris Media also provides a broad range of digital media design and production services for the enterprise - from marketing and sales demos, to presentations, executive communications and corporate training. Technology and services from Siris Media enable the enterprise to disseminate critical knowledge in a timely and effective manner.

About IVT (http://www.ivtweb.com/):

IVT transforms the reach and impact of companies' communications. IVT's industrial-strength suite of reliable rich media webcasting software products is changing how people present, distribute and absorb ideas and information. From easy, self-service desktop applications to complete corporate webcasting solutions, IVT's products are powered by the world's most advanced, patented rich media publishing engine. Using video, PowerPoint and interactive elements, IVT's product suite allows companies of all sizes to create and share both live and pre-recorded communications. Webcasts and podcasts created with IVT software are providing content creators with immediate, detailed insight into audience behavior and message comprehension, closing the loop on modern communications. IVT is making meetings, training, communications and customer service efforts (http://www.ivtweb.com/solutions/index.htm) more effective, while increasing information retention and simultaneously cutting costs. IVT's products are available both in a Software-as-a-Service (SaaS) model and a behind-the-firewall, enterprise model.

For general inquiries and additional product information, please go to www.ivtweb.com or contact info @ ivtweb.com.

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