ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing in a lot of sales?Would you like to know a few smart and sharp viral marketing secrets to turn it around and explode your sales?If yes, may I offer you 10 high impact viral marketing strategies to increase your sales!Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use.

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed
Have you ever been to a chat room?Have you ever posted a message?If yes, now you may learn some free web advertising secrets on how to market your products and services in chat rooms.Chat Room Marketing is the use of online chat rooms to promote your product or service.

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

Viral Marketing - The Future Of Advertising?
To understand viral marketing you need to be familiar with social memetics ? the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.

Social networks useful tools in back-to-school retail marketing

At this time of year, clients in the consumer market often ask about how they take advantage of the return to school trade. I am particularly interested in the use of social networking sites to help them do this.

Jupiter Research, a leading authority on the impact of the Internet and emerging consumer technologies on business, has found that an increasing number of retailers are using social media to target teens and young adults during the 2008 back-to-school shopping season.

As a result, social media has emerged as an important marketing platform as many retailers use the popularity of social networking sites like Facebook to carry-out their marketing campaigns.

"The back-to-school season has grown in importance for retailers and leads into the all important fourth quarter sales period," explained Patti Freeman Evans, Research Director and Online Retail Analyst at JupiterResearch (. "With the shaky economy expected to impact the amount of money consumers spend on back-to-school shopping, retailers are using social media to capture the attention of younger consumers."

Retailers are experimenting with a variety of Web 2.0 technologies to host their back-to-school marketing campaigns, including the use of virtual worlds, social networks, social shopping sites, visual search engines, interactive video content, and widgets.

To promote its two new clothing lines, department store J.C.Penney created an online game called "DorkDodge" in which a girl has to navigate through a number of undesirable boyfriends to find her dream date. The retailer also launched an integrated marketing campaign showing teens how they can "get that look" with an array of clothing brands sold at J.C.Penney stores, featuring the theme of "The Breakfast Club."

A similar campaign by Sears features actress Vanessa Hudgens, from the TV movie sensation "High School Musical", playing characters who represent different styles that can be recreated from clothing sold by Sears.

Retailers like Apple also value relationships with universities as college-aged consumers are a key demographic. As part of Apple's US back-to-school promotion, students and faculty of an accredited university receive a free iPod with the purchase of a computer.

According to David Schatsky, President of JupiterResearch, "Retailers experimenting with Web 2.0 experiences will largely find benefit from them in the form of branding and awareness building rather than direct sales as social media has shown little direct impact on actual online retail sales."

But for those of us who are also parents as well as marketers, the impending return to school brings the opportunity to capture some images we can share with others and keep for a lifetime. But how?

Do you grab the digital camera? The camcorder? Extra memory cards? Batteries? It's dizzying the number of choices you have. And then what if you want to share those precious moments with grandparents, aunts, uncles and friends? You've got to spend all that time uploading or sending individual pictures and videos. After all is said and done, we're talking at least a couple hours of time, and probably more.

I have come across a unique offering from a UK company. Next2Friends has a simple solution to all these problems. All you need is a compatible mobile phone. Gone are the days of storing a bunch of photos on a camera. You can snap and upload photos of your beaming child to the web for anyone to see instantly using Next2Friends Snap Up. And gone are the days of transferring video to your computer for hours. You can stream live video of those first cautious steps onto the school bus directly to the web using your mobile phone, viewable by others in real time, with Next2Friends Live.

And the best part is that you can share those photos and videos so easily by either directing people to your profile or generating a recommendation email with a link. So go ahead, give it a try! All you stand to lose is a few cameras and camcorders!

Next2Friends brings together a range of great mobile services under one banner. Whether it's live video streaming from mobile to web, finding people with similar interests while out and about, or snapping pictures to share with those who couldn't make an event, Next2Friends helps people share real life, as it's happening, and in all its glory. Backed up by a full social networking service online, Next2Friends is the easiest way to get connected to interesting people, places, parties and content around the globe. You can find them at http://www.next2friends.com

I have started by creating a corporate page on the Next2Friends website: http://www.next2friends.com/users/headline. I haven't yet fully worked out the full potential of this commercial opportunity to expand further into social networking but I reckon it's going to be fun anyway!

As they say, "watch this space".

John Hicks, of the Headline Promotions Press and Public Relations consultancy in the UK, has worked in public relations, marketing and promotions for many years, across many sectors. He specialises, however, in the leisure, local radio broadcasting, retail and entertainment sectors. He was previously a national promotions manager for a division of Europe's leading nightclub operator and promotions manager for a global drinks manufacturer.