ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing in a lot of sales?Would you like to know a few smart and sharp viral marketing secrets to turn it around and explode your sales?If yes, may I offer you 10 high impact viral marketing strategies to increase your sales!Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use.

Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

Viral Marketing - The Future Of Advertising?
To understand viral marketing you need to be familiar with social memetics ? the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.

Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

Crunch Time: Raising Business Finance During the Credit Squeeze

We all know that the credit crunch has made it much more difficult and expensive (in terms of deposits and interest rates) to obtain mortgages and other personal loans.

But there?s been precious little coverage, in the mainstream media at least, of the effect on raising finance to start a business, buy a business or buy a franchise.

So are aspiring entrepreneurs finding it as hard as home buyers to raise finance?

Sarah Busby, a finance broker, meaning she seeks out and negotiates deals for business finance on behalf of her clients, believes so.

?Brokers are working two or three times harder to get deals through. I?ve recently had two or three lenders who?ve put out offers and then tried to backtrack.?

So what can entrepreneurs do to give themselves the best chance of raising the finance they need for their business in the current austere climate?

Pick the right sector

Depending on factors such as the competition, the barriers to market entry and how well the industry fares in a recession, some businesses are harder to raise finance for than others.

With credit hard to come by you might make things easier for yourself by picking an industry that?s seen as ?safer?.

A market that ?is still fairly healthy,? says Busby, who works for Birchwood Business Finance, ?is the residential investment market, because first-time buyers can?t get into the property market so they?re turning to rented properties instead.

?But the loans-to-value? ? the percentage of the business price the bank finance?s ? ?has even reduced on residential investment. People are having to put down greater deposits ? but if they?re still able to do that they?re still investing soundly as far as I?m concerned.?

She also says that ?buying a franchise will stand you in good stead.? The banks will often have long established relationship with franchises and a history of lending and, crucially, receiving their money back from franchisees.

As for industries that put banks off, pubs were struggling even before the credit crunch, and, given because on-trade alcohol is highly discretionary, they really feel the strain in recessions.

?People aren?t going out for drinks as much and it?s always been an unfavoured sector,? says Busby. ?They?re feeling it quite hard.?

Kevin Shaduwa, who brokers business finance for Face2Face, has noticed ?providers shying away from pubs,? as well as ?petrol stations, anything polluting the environment, new-build flats?"

The restaurant trade is, unsurprisingly, another sector banks are nervous of, says Busby, because ?people, rather than eating out, are getting takeaways because it?s cheaper.?

Buy a business

?Buying a business is a shrewd way into business ownership,? according to Henry Edjelbaum, a broker for ASC Finance for Business.

Now petrified of risk, banks like nothing better than a borrower with a track record. Buy a business with a respectable history of profit and they?ll probably happier to lend you money than if you start a business from scratch.

Plan carefully and get your figures right

Always important, the accuracy and detail of your business plan is more crucial than ever.

?You must have a quality business plan,? says Edjelbaum. ?Anybody buying or starting a business in today?s market conditions requires much more planning.

?Failing to plan is planning to fail.?

Speak to a finance broker

A finance broker can help you present a convincing case.

?It is a tough market at the moment,? says Busby, ?which in a way is why brokers themselves are quite busy,? Now it is more essential than ever that people at least speak to brokers and get their advice to make sure they?re not doing all this in vain.?

Even if you?ve had a mutually beneficial, long lasting relationship with your bank, ?you can?t assume that relationship will remain unaffected by the credit crunch,? insists Edjelbaum, so you should still consider approaching a finance broker to help you get the best deal.

Develop your relationship with your existing bank

However, it is worth cultivating your relationship with your bank as long-standing customers with a reliable borrowing record are a known quantity ? and banks cherish known quantities in the current climate.

Try the Small Loans Guarantee Scheme

It?s much harder to raise business finance through regular bank loans and entrepreneurs, many of whom have seen equity ebb away on their homes over the last year, are having to stump up larger deposits.

You might therefore instead consider the Small Firms Loans Guarantee Scheme. The scheme, set up and guaranteed by the government, offers entrepreneurs affordable loans without the need for security.

The government recently widened access to the scheme so that most companies are eligible to apply instead of companies fewer than five years old.

Adam Bannister writes for Dynamis, publishers of BusinessesForSale.com, FranchiseSales.com & BusinessWings.co.uk among others. BusinessWings.co.uk provides the inspiration to help get your business off the ground with advice on raising finance for a business