ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

Viral Marketing - The Future Of Advertising?
To understand viral marketing you need to be familiar with social memetics ? the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing in a lot of sales?Would you like to know a few smart and sharp viral marketing secrets to turn it around and explode your sales?If yes, may I offer you 10 high impact viral marketing strategies to increase your sales!Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use.

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

Internet Marketing and Viral Marketing Techniques
It seems as if viral marketing is one of the most successful strategies that one can employ with Internet marketing. Viral marketing is an Internet marketing practice that employs referrals, recommendations, and reviews in order to quickly spread word about a product or service. Gmail, Utube, and various viral videos on the Internet have all been transmitted by the viral marketing technique. These online entrepreneurs have enjoyed immense success by employing the viral marketing technique. For more details visit to www.paylock-generator.com .Think about it as an exponential effort once launched its benefits and effects only get stronger.

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

Video Scriptwriting as Brainstorming Tool-- Finding the "Hook"

There are two ways to approach writing a script for a video: before you shoot, and after you shoot.

Before you shoot is where the majority of corporate and event videos land; after you shoot usually indicates that you?re conducting interviews and won?t know what material you?ll have until after the interviews.

Let?s look at the first, and most traditional, method.

Scriptwriting is the art and craft of extrapolating a creative approach into a working creative plan. A script is more than just the words. It is the blueprint that indicates the structure or flow of your video, what kinds of shots are necessary, what kinds of graphics are appropriate, and what types of music might be used or created.

My first business partner couldn?t do wordplay worth a damn, but he actually was an excellent scriptwriter, because he knew how to pace a piece of communications. So whether you think you?re a writer or not, let?s look at the basics of how you can craft your creative blueprint.

The Creative Plan

Before you begin writing, you must know what your strategy is. Whether you?re selling widgets or telling the life story of Uncle Teddy, you must know your beginning, middle and end.

I believe all creative plans follow some essential rules of marketing, and often follow the same basic outline for the script.

Marketing Rules

These hardly ever vary. They are called many things, have sold a lot of books, and been rehashed over and over.

But they work. It?s all centered around the person you?re trying to sell. It?s called the USP, or unique selling proposition. Ya gotta have one!

From the USP comes the ability to do the following:

State a clear benefit.
Offer proof.
Have a unique angle.
Show the solution.
Eliminate objections.
Ask for the sale (or the demo).

In the video script world, this might look like:

Introduction or Premise
Who we are
What we do
Why we?re different
What?s in it for you
Ask for the sale

Really. That?s about it. Remember, this is not a brochure. People?s attention spans are short.

Now, let?s say you want to create buzz so that MyCO, your new computerized inventory management company (and its new product, ?The Docufab 5000?), can look large enough to compete with the big dog in your field? we?ll call them BigCo.

BigCo owns the market, but they?re? big. Slow to innovate, slow to respond to customer requests. They haven?t revised their product offering in 5 years.

You want to eat their lunch (or, if you?re starting out, any lunch at all), and you have just the product to do it.

You have just enough money to make a video, which you figure you?ll show to customers on your laptop, in your trade show booth (a massive 8?x10? with a table), and on your website.

Video Outline

Let?s look at the questions to ask yourself.

What outcome do I want from this video?
What unique thing does my company offer?
How does this product embody that unique feature (or philosophy)?
What?s in it for the customer?
What hang-ups does the customer have?
How do we move to the next step?

In this case, the next step is being put on the bid list, being asked to make a presentation to upper management, or being asked to make a proposal. This is also the outcome you want.

You are sensitive to the needs of the industry and are a house of ideas, moving fast, developing solutions, adapting your patented technologies to companies large and small.

Your product offers ImageFast, a revolutionary way to reduce scan time and speed document flow over traditional Cat5 wire.

This will offer the customer a direct impact in greater productivity, faster shipping turnaround, less time spent running around looking for manuals, and allow the company to sell and ship more of whatever it is they do. (The hidden bonus is the hero factor? the person that buys this product will introduce such productivity and profit to the company that he or she will get a raise and a corner office? of course, this is implied, not stated.)

Now think it through? you?ve got a better product than BigCo? is there anything that would make a potential customer NOT buy what you?re selling?

Yes, you?re young enough to look like you just came out of high school. Your track record is neither good nor bad? it?s empty. So you get an endorsement from your Uncle Don who?s a well known civil engineer (or a past customer, if you?re well established). Maybe you grow a beard.

And you offer a guarantee.

The Final Structure

So now, let?s look at our final outline:

Document management is slow, and industry leaders are not keeping up with bandwidth demands.
You have a solution that?s unique to the industry.
You are MyCo, a company dedicated to R&D and solutions that provide productivity and profit. You never stop innovating.
The Docufab 5000 blows the competition away. You proceed to tell how. (features)
The Docufab 5000 will change your company for the better, is upgradable, etc. (benefits)
Let us demonstrate our system and give you a quote. If you?re not 100% satisfied, we?ll (fix it, refund your money, whatever?)? we believe in our product and good old-fashioned customer service.

Okay, now you have to add spice, or the hook? the unique angle. You?re dedicated to productivity, speed, and service. For a fraction of what BigCo might quote for a new system, you will revolutionize the customer?s business with profits, productivity, and volume.

All the customer has to do is? ?Do the Math.?

That becomes your hook. It?s a good one, because it de-emphasizes being big, established, safe, etc. It says, ?If I can offer you my unique solution to save you this much money? will you take a chance on me??

We?re skimming the surface, but at least now you?ve thought through goal setting and creative planning for almost any video project, at least those that are written before the shooting begins.

Now, HOW to write the words is another story, and one we?ll tell soon.

Want to see the video this story was actually based on? Go to http://www.vimeo.com/806538.

Brien Lee is President of Brien Lee VideoStory, Inc., a New Jersey based video consulting, writing and production company. He had more than 30 years experience in the creation of audio-visual materials for meetings, DVD, and the web. His website is at http://www.videostory.com.