ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed
Have you ever been to a chat room?Have you ever posted a message?If yes, now you may learn some free web advertising secrets on how to market your products and services in chat rooms.Chat Room Marketing is the use of online chat rooms to promote your product or service.

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

Viral Marketing - The Future Of Advertising?
To understand viral marketing you need to be familiar with social memetics ? the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

Boat Cleaning Business Case Study: Entrepreneurship 101

How do marine type businesses start? Have you ever thought of turning a hobby into a business? Let me tell you a story of how I got into the Boat Detailing Business when I started our in the car cleaning business which grew into a franchise system. So often we read in business books to study markets and develop business plans when in reality it does not exactly work that way. Let me tell you a story of how sometimes the entrepreneur just falls into opportunity.

I met a guy who came to our web site to buy a Car Wash Guys franchise who had been detailing boats for ten years in Redding CA and later in Coeur D' Alene, ID. At the time we were getting about 600,000 hits on our website per month so that wasn't too surprising judging from the odds. He didn't have the money but we talked about the industry a lot for our franchisee fee or the equipment needed. www.carwashguys.com . He had some fabulous Ideas about boat washing however. I then was marketing up in WA state and ran across another Boat Detailing in Everett WA, who also detailed cars, really sharp Mormon kid previously from Salt Lake. Also really knew his stuff, attends boat shows and has established himself as a marine cleaning products guy. We hit is off and all decided to work together. I then met a guy in Newport Beach who details the interiors of Boats and designed the original equipment for Nauticare, an onsite, pontoon mounted oil change and bilge cleaning franchise. WOW. This would round out the knowledge I needed to put together The Boat Wash Guys.

http://www.carwashguys.com/boatlaunch.shtml

We sank the first pontoon prototype in Lake Mead; entrepreneurial disaster, total loss. o add insult to injury the local lake enforcement wanted to investigate and it cost $4,000 to recover the damn boat; back to the drawing board with safety in mind. We could not sell a franchise if the boats sank and that was our intention to set up franchises for boat cleaning. A sure way to sink any franchise. So we remembered that one of our franchisees in Lewiston ID has a brother who build boats and also jet boats and customized landing craft to haul cattle. The puzzle was coming together, but we had to figure a way to lower the weight of the boat so we could still carry 1800 Lbs of water without capsizing or tipping in big waves especially in ocean marinas. We put all of our heads together and our prototype now works. We knew the business worked since we had three independents who all made well over 150K per year and I have the marketing because people who get cars washed may own a boat and everyone calls in under one 1-800 number so we could use my existing customer base to also get boat customers. We decided to start by offering these boat franchises to existing franchisees of any other system we had to grow very fast very quick. Our goal was to set up and add 100 units the next year.

And here is the kicker, the pontoon manufacturer has a deal with a pleasure craft loan company and can finance the equipment, 1/2 franchise fee and boat for 15 years and the payments? $333.00 per month. Ha, that was all we needed to make it available for all of our team and anyone who really wants one. All this happened from a back burner project in less than a year. Then I wrote a 500+ page manual using all of our expertise. Nathan one of our friends in WA State washed Craig Mc Caws Boat; a 106-foot Yacht.

Sounds great right? Well not exactly, turns out insurance was tougher than we thought and the government regulators had attacked our companies based on competitor complaints and the whole thing got put on hold. No jobs were created, very few boats ever got cleaned and the whole project sank. This does not mean we could not start it up anytime we changed our minds, it just shows you that no matter how good you plans are as an entrepreneur you always have to watch out for the Tsunami of brain dead regulators in Washington DC. This project today sits on the back burner once again, with all the pieces ready to go. Entrepreneurs should be well advised to watch all the details before sinking $100,000 dollars into an idea without looking at all the details. Think about it.

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs