ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

High tech on the Plains Web-Based Solutions Provider Arquan has Grown from a Home Business to a Downtown Wichita Address
Internet solutions provider Arquan announces a new location in downtown Wichita, KS. Plus the company is growing rapidly and employs four full time and three part time with representatives in Wichita, KS and Las Vegas, NV.

Video-On-Demand and Hip Hop Come Together with Audiotube's New Acquisition
Audiotube a video-on-demand portal today announces it has acquired premier hip hop community, BigMusicBoard.com

List Building For Your Online Business
Pop Up Windows

Scrap Gold Recycling - A Profitable Business Idea?
Scrap gold is often referred to as "a mine above ground"! Recyclers are quick to point out that their tradition of producing valuable metals from unwanted items goes back to ancient civilization. Back then, scrap gold or seized pieces from conquered nations was melted down and remade into new pieces of jewelry or figurines. Today, after scrap gold goes through its melting process there is no difference between its purity and mined gold ingots. The cost of remelting and then refining is still regarded as very small, when compared to the cost of mining. The scrap gold market plays a very important role in the overall world wide gold market scene.

Cold - Hard Internet Marketing Facts
Internet Marketing ? Cold and hard facts. Have you seen these kind of ads: 'Build it and they'll come' 'Suck in traffic like a magnet' 'Have people BEGGING you to buy from you' 'Use this and you can start raking in the cash in 15 minutes' I'm personally looking for this one to appear somewhere soon: 'This is SO easy, a caveman can do it.' Have you noticed what is missing in those make money while you sleep ads? You are never told that you have to be able to make money while you're AWAKE, before you can even think about making it while you sleep!

SBIR - A Nice Add-on Business
If you are a small business and qualify to participate in the SBIR program, it is a natural enhancer to your existing business. If you are small enough you may be able to start a company using SBIR funding, but you will soon come to realize that if your sources of income are not diversified (with SBIR being only one source) you might fall victim to funding cycles and no income.

An Unhealthy Workforce Creates an Impact on Your Business
Concerned over a recent report that South Wales is one of the unhealthiest places in the UK, therapists Jacqui Malpass and Graeme Layzell decided it was time for action and put together '6 weeks to a new you' and 'A New You' workshops.

Lifelinks Remote Video Interpreting Services Pricing Bombshell: 29 Languages @$1.50 Per Minute; Availability on TIVO and Xbox 360-like Devices Imminen
Lifelinks Video Interpreting Services (VRI) prices foreign language video interpreting @$1.50 per minute, i.e. the same as telephonic interpreting. Sign Language is available @$1.75 per minute. This is less than half the price charged by other companies. Lifelinks Video Interpreting is available 24/7/365 usually, within 60 seconds. The sign language interpreters are all certified, insured and have a background in medical terminology. In addition the service is available without purchase of any dedicated equipment, leases or monthly minimums. Installation normally takes less than an hour. The company is related to, but independent of, Lifelinks VRS.**

Top Tips For Internet Marketing
Benefits of Marketing Online

Back to School for Kids, Back to Business for Women
Women are inspired to be role models for their children by launching their business dreams. You don't have to go to graduate school to learn how to be an entrepreneur. Women learn from other women and on Saturday, September 6th an experienced group of experts are gathering in San Francisco at the Ladies Who Launch Be Your Own Boss event to share their insight and help 100's of women move ahead in the direction they desire.

What's the Best Business Insurance Coverage?
Running a small business is a gamble where, as a small business owner or manager, you try to undertake the least amount of risk you can with an eye toward reaping the greatest gain. Small business insurance is your best tool for keeping your risk level low. Since this isn?t a game for you or your employees, small business insurance isn?t a luxury but an absolute necessity. So finding the best small business insurance coverage for your company becomes your goal.

Inland American Lodging Corporation Selects Execuvue Business Intelligence Software for Extensive Hotel Portfolio
Hotel Owner will use Aptech's Execuvue to consolidate, analyze operating data from multiple management companies for better business decisions - See Aptech at HITEC BOOTH #1131

Big Brush Media Chosen as Internet Marketing Provider by La Vida Partnership
Big Brush Media announces a new client relationship with La Vida Partnership, of central Florida, for search engine marketing and web design.

Basic Intuitive Timing for Business and Life
"There is a tide in the affairs of men, which taken at the flood leads on to fortune; Omitted, all the voyage of their life is bound in shallows and in miseries." [William Shakespeare, Julius Caesar]It has been said many times that timing is everything.

Best Leisure Website Trends Detailed in New Report from Web Marketing Association
Updated Web Marketing Association' Internet Standards Assessment Report Includes Historical Data Derived from a Decade of Hosting Internet Award Competition, WebAwards, and Provides Best Practices for the Leisure Industry's Web Design

Take the Guesswork Out of Niche Marketing

Many of us learn from the Gurus that we should identify a niche and dominate it, so we can make money online. They give us brief glimpses about what is to be done, like identifying a niche market by browsing magazines and hanging around in forums and discussion groups to see if we can be hit by an idea brainwave.

Oh how I wish it was that easy. My first attempts at finding a niche made me feel like I've gone deeper into quicksand, and the niche with a great demand had an awful lot of competition. Not one to be outdone, I went and bought software and books to learn what mistakes I made and try to recover from the mistakes. I learnt all about demand, and how "wordtracker" is the best service to use to assess demand for keywords and how to assess and estimate supply from "Google" manually. I saw lots of products offering to teach me how I should target the market, research the keywords, analyse the KEI (Keyword Efficiency Index, which tells you the relative profitability of the keyword you select based on demand,supply and competition), and signed up for a lot of courses to learn more about niche marketing.

To cut the process short, this is what I learned:

a. You must have a niche (this is easy, you don't want to try to compete with the biggies)

b. You must assess the demand - i.e. find buyers in this market with money to spend.

c. You must see who you are pitted against - your supply estimate to see the competition.

d. Having found the demand and supply, and with a fair idea of the competition, you must find the profitability of your niche business idea.

e. Once you feel it is profitable, get into product development around this niche.

f. Promote the product and pocket the cash ...

What you end up learning the hard way is that all these people who write about earning money with google adwords ads don't tell you how much they spent on the ads, and if it is really that profitable..see, it is a numbers game, as I will show you below:

Assume you will have a decent 1% conversion rate for your product. That means for every 100 clicks you will make a sale. At a minimum bid of 5 cents, you will surely turn a profit for every $5 spend you do. But then, real life is not that easy. You have people competing against you, and your 5 cent bid doesnt attract clicks, leave alone buyers. So you either lose this small amount every day, or hike your bid to get some good clicks. Say you hike your bid to $0.25. At this rate, you would spend $25 to make a sale... get the trend of my thinking?

Unless you are lucky and able to find cheap keywords with high demand to bid on, the google adwords will remain a losing proposition. Or else you have to find the words people use when they look to buy something on the internet, and bid high on those keywords, to increase your conversion rate. This was the situation I found myself in..until I found a good software which did everything the sales page said it would do.

With this software, I was able to assess demand, supply and profitability scores on my idea, and come with lots of keywords with these demand/supply/competition data plus the top 3 PPC bids. I knew clearly what I needed to spend, before I went into product creation or promotion. How I wish I found this software before I sunk in money in internet marketing! But then, as they say, better late than never.

Well, now you know the rub... find a good software which does a great job. It takes the guesswork out of niche marketing.

Swaminathan Viramani
http://www.bestebooks.org