ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

Internet Marketing and Viral Marketing Techniques
It seems as if viral marketing is one of the most successful strategies that one can employ with Internet marketing. Viral marketing is an Internet marketing practice that employs referrals, recommendations, and reviews in order to quickly spread word about a product or service. Gmail, Utube, and various viral videos on the Internet have all been transmitted by the viral marketing technique. These online entrepreneurs have enjoyed immense success by employing the viral marketing technique. For more details visit to www.paylock-generator.com .Think about it as an exponential effort once launched its benefits and effects only get stronger.

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing in a lot of sales?Would you like to know a few smart and sharp viral marketing secrets to turn it around and explode your sales?If yes, may I offer you 10 high impact viral marketing strategies to increase your sales!Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use.

Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed
Have you ever been to a chat room?Have you ever posted a message?If yes, now you may learn some free web advertising secrets on how to market your products and services in chat rooms.Chat Room Marketing is the use of online chat rooms to promote your product or service.

Avoiding Marketing Traps

Most of the people do not understand the real nature of the today's marketing. Marketing sounds like service that has intention to connect manufacturers and retailers with customers, to provide information and education to the customers.

In essence that is true, at least it was. The problem appeared when profit driven companies faced the ceiling, regarding sales, revenue and profit. Since the rules of engagement in the business are merciless, companies needed to grow further. Since the population of some market is usually more or less stabile in short term, as well the needs, there was the need to expand the "demand" of consumers.

"OK, if we can not clone our population, we will make them to buy and consume more, even if they do not need too much". Well, this is what is the ultimate goal of growth driven companies. They will try whatever is needed to obtain growth. They will say, promise, offer, or even lie to you anything, just to make you buy more and more, even when you really do not need some product.

So where are we in this story? Simply, if we "bite" every trick served by marketing, we will buy more than we need, we will eat more than we need, we will travel more than we need, we will compete with other people in shopping, we will produce more garbage and, yes, we will spend much more money than we really need to spend. And as the result we will be financially poor, and probably will not be satisfied.

What is the solution for this? First thing you need to be aware that marketing is not a friend to you as a consumer. Marketing is there to push you over the limits of necessary shopping, consumption and spending. Understanding this is the first step of self-defense from marketing invaders. Next step is to develop a feeling what is excessive marketing and what is your real need. To bring you the picture that will make things more clear, pay attention to the following facts.

* The goal of marketing is to make you consume more than you need, in order to achieve business target. If you consume 0,5l of beer daily, while the goal of a brewery is to grow 12% annually, they will try anything to make you to consume more, from year to year. They will serve any kind of commercial messages, they will produce new bottle shape, they will try with big packs and multi-packs, promotions, etc.

* Special offers, like +20% gratis. Gratis offers is the way to attract and addict consumers. The trick is too hook you with gratis offer and to keep you as loyal consumer. Gratis offer is usually sign of desperation, since they are willing to give you more, just to grow sales. While companies have planned growth achieved, they usually do not give gratis offers. But if they have the sales lower than planned they will come up with gratis offers.

Solution: Be careful with "gratis" offers, since it might not be gratis in some cases.

* Discount, like ?50%. This type of offer is really tricky, since it easily make you buy all kind of unnecessary things, that you wouldn't buy otherwise. And remember, the one who is giving you ?50% or so is still making money on you, so imagine what is the margin that they operate with. Giving discount is usually indication that the company is having the high stock and they are trying to get rid of it.

Solution: Check for expiry date and product quality.

* Prestige prices. This is nasty trick. They offer you a regular product with very high price. They are counting on someone?s need for "exclusivity". So there is nothing special between expensive product and the regular one, simply they are charging you extra for making you feel exclusive. Expensive product is not necessarily more quality than the regular product. Dull.

Solution: Buy product with the best "value for money" ratio.

* Big pack Syndrome is very deceptive trap. With this deception, marketing tries to make you buy and consume more. OK, you might think that you get a large size pack at good price. But the fact is that the big pack will make you consume more in the same period of time. Marketing is calling this phenomenon the expansive consumption ? more you buy, more you consume.

Solution: Do not buy food big packs, since you will eat more in the same period of time. For non-food products check the net content/price ratio with different packs.

* Fashion is the special marketing technique that suggests you to throw a fully functional piece of clothing and to buy a new one. Also, brand new fashion lines are always charged extra.

Solution: Choose practical, not fashion clothing. It lasts at least double times more for at least double money less.

* Pharmacies. You couldn't imagine what these guys are ready to do. You might imagine them as nice guys that give medications to people, to make them be healthy. In fact, they are selling over expensive products, with margins that are equal to drugs, weapons and similar contraband. They justify this with researching costs. On top of this, when they felt that they are not taking enough from the sick people, they target on healthy people, by trying to sell them vitamins, preventive and rejuvenative medications.

Solution: Do not buy the most expensive medications, use supplements, because branded
medications are overpriced.

* Car Industry is trying to increase pace of launching of new car models. This exercise is very expensive and that reflect through retail price of the vehicle. The new cars are overpriced, especially when the model is new. Also new models usually have technical problems, especially in the first year. This is caused by manufacturers' rush to launch a new model, so they do not have enough time to test a car.

Solution: Buy a young used car, that has shown to be reliable, unless you are a rich and do not care where you throw the money.

Remember, you are constantly bombarded with marketing messages all the time, while watching TV, while driving, reading papers or browsing Internet; you are receiving messages. Regardless are you paying intention to that or not, you are being influenced. These messages will penetrate deep into your subconscious gradually.

It is true that you still need to shop when you have a need for some commodity. But still you can train yourself to distinct a really necessary shopping from impulse shopping, driven by marketing messages.

Just a little attention while shopping will make you shopping less, getting less fat, throwing less garbage and finally it will make you more wealthy and healthy. Buy what you need, do not buy what you can. Do not buy what they tell you to buy. Do not buy, because somebody else bought that. Buy what you really need.

Laurus Nobilis has 11 years of experience in FMCG business. In 2007 he has started the www.biz-development.com web site dedicated to development of managerial skills. He also runs www.my-introspective.com a Personal Exploration and Development Guide.