ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.
New Website Blazes The Trail for Therapists To Create Their Own Audio And Video Products
A new and very innovative web-based service now empowers therapists to reach and connect with more clients, and raises their profile in the community, allowing them to help more people than ever before.
Free Online Business Promotion
It amazes me how many small business owners who come to me for Search Engine Optimization for their already existing website haven't done one of the simplest things, one thing I consider to be a first step in building your business' online presence.
Mad Scientist Marketing Formula: How Small Businesses Can Use Surveys to Get More Customers at a Lower Cost, Sell More to Them, and Virtually Elimina
As a child, Dr. Livingston's parents said he'd probably become a mad scientist because he spent so much time alone in his room. Now a psychologist and marketing consultant to dozens of Fortune 100 companies, Dr. Livingston has revealed 8 unconventional survey techniques for small businesses on a do-it-yourself budget. These 8 powerful techniques were developed during his time as a corporate consultant and then combined to form a total marketing system which Dr. Livingston used to grow his publishing company from $0 to $31,237 a month in passive income in just 21 months. (A comprehensive overview of this survey-based marketing system is available via a set of free marketing audios at the site below, where any business owner can ...
Web Marketing Association Names Best Web Sites in 96 Industries - 2007 WebAward Winners
The 11th annual Web Marketing Association WebAwards names Walt Disney Internet Group's Disney XD Best of Show and Biggs/Gilmore named Top Agency to led this year's top web sites in 96 industry categories.
Business Conference Calling Plans
Conference calling is an important topic in the business world. With the increase of demand of business conference calling, there is urge to find a provider which offers business conference calling plans with class services at a reasonable rate.
Boon or Boondoggle? Maui Conference More than a Write-off for Business Leaders
Success With People announced today the Maui Deep Dive, a conference for business executives and owners to be held at the Grand Wailea Resort Hotel and Spa from April 27 ? May 3, 2008. Is this another opportunity to write off vacation as a business expense, or is it real business?
Smackcaster.com -- New Web Site Enables Sports Fans to Create Video Conversations and Heated Debates
Smackcaster.com introduces a video-based web forum for avid sports fans to express their passion, vent their spleen, and mix it up with fans from around the country. Users post videos about their favorite sport, player, or team, or dish the smack on their fiercest rivals. The SmackBack feature enables direct response to previous posts, creating an online video conversation that can be shared and joined by everyone. At Smackcaster.com, the Sports Fans Become the Stars!
Market Your Business through Newsletters
Most business people on the web subscribe to at least one newsletter, if not more, that focus on different aspects and markets they are interested in. Because of this, it is important for your company to also have a newsletter that provides viable, relevant, and current information and that also markets your product or service.
Ethics Complaint Filed Against Deputy DA in Jamiel Shaw Racial vs. Gang Murder Case: Full Disclosure Network® Reality TV Video News Blog (8 min)
Los Angeles, CA Full Disclosure Network® presents an eight minute Video News Blog featuring family members of murdered high school football star, Jamiel Shaw, II who was gunned down just three doors from his home. Shaw family members, Aunt Althea and father Jamiel Shaw, Sr. describe several reasons why they filed an Ethics Complaint with the State Bar and District Attorney's Office against the Los Angeles County Deputy District Attorney Michele Hanisee. Also providing background on the State Bar complaint process is former Co-Chair of the State Bar Disciplinary Committee Deputy D.A. Steve Ipsen.
Dread Planning? Simple Business Planning That Works Well
Your business day has just begun and you quickly whip out your clearly written plans. Pardon? Did you say you don't have a written business plan? Then join the club, 'Business Owners Without Plans'. The main problem this club faces is that the majority of it members' businesses are likely to fail. Business failure rate is high and a crucial reason for this is lack of planning.
MLM Business
MLM is very attractive, however, because it sells hope and appears to be outside the mainstream of business as usual. MLM is also frequentlycalled network marketing, consumer direct marketing, or sellerassisted marketing and other terms continue to surface. MLM is essentially any business where payouts occur at two or more levels. MLM is all about nexus building and that is all a part of any business.
muvee Survey Uncovers That More Than 40 Percent of People Have Been Caught Naked* on Camera; Participants Share Insight into Online Video and Photo Ha
muvee, the leading maker of automatic video editing software, conducted a survey of more than 100 people at San Francisco's Pier 39 and surrounding areas to find out the real deal when it comes to people's video/photo habits. Though digital and video cameras were a plenty, what the survey uncovered was shocking - 100 percent said they take photos and videos for the purposes of sharing yet 82 percent do nothing with the content they create.
How Does Your Business Grow?
In our business if we are not continually growing and learning ? we?re slowly dying. Unless we grow, learn, change and act, the world will pass us by. The same is true when it comes to marketing our business. Since marketing is the life- force of our business, we must be consistent and continuous with marketing.
Is Affiliate Marketing Right For You?
Affiliate marketing is achievable and lucrative for just about anyone. The internet today is a wealth of information, a resource rich environment, and a priceless tool helping people regardless of background or education level. Anyone that somewhat applies themselves in the affiliate sales avenue will see some degree of success. This is due to the support given by all the affiliate programs available today. It's simple to join a program, market with solo ads, paid ads, free ads, all of which will produce results. However, to become very successful, you must have a solid understanding of how it all works.
New York Institute of Technology's de Seversky Center Chef Featured in Long Island Business News
Robert J. Rizzuto, the general manager and executive chef at New York Institute of Technology's de Seversky Center was recently featured in the Long Island Business News for celebrating his 25th year serving in these posts at the center.
I caught myself wracking my brain over what kind of article I should write for newspapers that would be useful to business people. It struck me that I was making a solid effort to get into the mind of my target market. It also struck me that this is the biggest mistake most business owners make when designing their own ads. They start listing off their services and are ready to stick their logo front and center before even putting a thought to what their customers really care about.
The first step in creating any advertising, be it a direct mail piece or an email, always has to be to think about what your customer wants. What do they desire? What do they need? Can you solve a problem for them? People all want to know, "what's in it for me?"
This isn't a new concept and I'm sure you've heard it before, but when I look at newspaper ads and listen to the radio, it's evident that few heed this priceless advice. My guess is, it's because it's difficult to do. Difficult, but not impossible. So before you go ahead and spend another grand on your next pamphlet or print ad, use these tips on how to write great advertising.
Eye Catching Headlines Headlines are found in an opening sentence of a sales letter, the subject line in an email, the title of your web pages and in your ads. Since the headline gets one or two seconds, now is your only chance to grab some attention. Grab 'em, and grab 'em good. Headlines have the following characteristics.
- arouse curiosity.
- promise answers to a questions or solutions to a problem.
- show benefits to your potential customer.
- promise to reveal a secret or information that's hard to find.
- create emotional appeal.
- they have to force you to stop what you're doing and read on.
Common headline tricks:
How To, as in - How to Beat your Competitor Every time. Ask a question - Are You Looking for a Computer At Half the Cost?
Wlsh lt was flrmer? Make a Promise - We can help you make your creditors go away. Make a Bold Statement - Attention Worn out Moms!
The easiest headline tricks are the How To's and the Questions. No matter what will work best for you, you have to know who your customer is in order for it to work.
The Rest of your Ad
Make Promise - Most of the time your promise is in your headline. The next portion of your ad has to be to explain what you mean. If you asked them if they're looking for a computer at half the price, you have to tell them how you can do it.
Prove it - You've made the promise, now prove to them why you're the one to fulfill it. Tell them why they should trust you. If you told the you can make their creditors go away, tell them how. Provide testimonials or case studies. Maybe you've got before and after shots. Give them a money back guarantee. Prove to them that they can trust you.
Ask for Action - Spell it out for them. Tell them exactly what you want them to do. Remember, your advertising doesn't do the selling for you. You and your staff do the selling. If you want them to call and make an appointment, tell them that's what you want them to do. If you want them to buy your widgets online, tell them to visit your site. Ads that don't request action don't bring you more customers.
You now have two choices. Continue to advertise as you do, retaining little to no response, or, you can employ these proven advertising methods and begin to see your advertising as an investment, rather than an expense. No matter what you do, you have to think about who your ideal customer is first. If you put them first, they'll appreciate it.
Linda Laforge-Koebel is an advertising professional dedicated to the business success of her clients. To find more resources or to sign up for the Business Booster newsletter visit her at: http://www.CreativeEngineer.com or contact her by email at: linda@creativeengineer.com