ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

Viral Marketing - The Future Of Advertising?
To understand viral marketing you need to be familiar with social memetics ? the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing in a lot of sales?Would you like to know a few smart and sharp viral marketing secrets to turn it around and explode your sales?If yes, may I offer you 10 high impact viral marketing strategies to increase your sales!Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use.

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed
Have you ever been to a chat room?Have you ever posted a message?If yes, now you may learn some free web advertising secrets on how to market your products and services in chat rooms.Chat Room Marketing is the use of online chat rooms to promote your product or service.

Seven Common Marketing Problems Solved by Marketing Operations

Corporate marketing groups - especially bandwidth-challenged small-to-mid-sized departments - can be so focused on tactics and fire fighting that they jeopardize their marketing investment. There is a tendency to overreact to events, to tackle symptoms rather than underlying fundamental problems and to jump at the opportunity to please the boss. Many times, this kind of tactical knee jerking may be fatal.

Without great marketing, companies won't flourish, especially those in highly competitive markets. Yet the chaotic nature of emerging or dynamic growth companies and the tendency to place the marketing burden on too few individuals is a setup for failure. Promising companies may be left in the dust, or at least handicapped at the starting gate.

Marketing Operations is emerging as an important discipline for improving performance and measuring ROI in admired technology companies (like Intel, IBM and Amazon) who have refined and fine-tuned their marketing organization with an operational focus. Given the demands that these organizations face today, an innovative approach is central to solving critical issues like results measurement, bandwidth constraints and creativity limitations, and building value-added outsourced supplier relationships and effectively managing budget. Many of the best practices, efficient processes and systems approach from large company Marketing Operations can and should be applied by emerging companies that are serious about their marketing investment. Here's why:

PROBLEM #1

Ill-defined metrics

Today, more than ever, corporate marketing departments need to justify their existence. The need to measure results is unavoidable. However, the instincts and skills that make an outbound marketing practitioner great-action-orientation, verbal and written acuity, persuasiveness, the ability to build strong relationships- often don't translate into an ability or willingness to scientifically and objectively evaluate success. Add in broken systems and the organization's unwillingness to pay for marketing evaluation, and it's no surprise that many marketing departments are unable to define meaningful success metrics.

SOLUTION

Marketing Operations ensures that the right processes are in place to establish meaningful metrics at the front-end of marketing process, enabling the measurement of success at key intervals, and as each program concludes.

PROBLEM #2

Slammed resources

The prevailing attitude of "doing more with less" can leave key people discouraged, overwhelmed, near burnout, and eventually, circulating their resumes. The consequences for organizations are costly mistakes, high turnover, and collapsed programs when key people leave, and missed opportunities to leverage the "ugly-stepsister-Cinderella-in-waiting" programs that never get off the ground because of a lack of ownership.

SOLUTION

Marketing Operations addresses these resource limitations by ensuring workload is effectively allocated, roles are clearly defined, interdependencies are understood, team members feel satisfied with their jobs and the programs and additional resources, whether through additional headcount or outsourcing, can be successfully justified to executive management.

PROBLEM #3

Sketchy institutional memory

Marketing is dependent on accurate information, a historical view into past successes and failures, and the ability to recognize patterns that link seemingly unrelated data points. Unfortunately, knowledge in many marketing organizations is scattered all over the company. It's in the heads of individual workers, on shelves, on people's hard drives, in long forgotten filing systems. When people leave, a big piece of organizational knowledge goes with them. Information loss is a huge productivity killer for marketing teams. Lost insight that must be regained or reacquired wastes previous marketing investments.

SOLUTION

Marketing Operations facilitates knowledge sharing, an enduring repository of information and greater decision-making based on fact, as opposed to hunch.

PROBLEM #4

Constrained creativity

The best creativity comes from many brains working together in collaboration. A consequence of the age of the "individual contributor" director is constrained creativity. When the entire creative burden falls mostly on one outbound marketing person, the ability to think out of the box can be severely impacted. Creative synergy results from many minds thinking as one.

SOLUTION

Marketing Operations enables the creative process to benefit from the synergy of team.

PROBLEM #5

Failed supplier relationships

Most successful companies can point to strong, long-term marketing supplier relationships as integral to their success. Likewise, a pattern of failed supplier relationships is often an indicator of marketing department failure, rather than poor vendor performance. Unfortunately, companies that have had consistently bad relationships with outsource suppliers often react by seizing control and bringing everything in house. While this strategy may provides the illusion of control, it lets marketing managers deflect blame for failures, rather than teaching them how to manage their outsource suppliers by taking responsibility for the results. In addition, this strategy won't scale with the growth of the organization.

SOLUTION

Marketing Operations helps set realistic expectations and mutual accountability between suppliers and the organization, increasing the effectiveness of outsource partners by empowering them to act as an extension of the internal team.

PROBLEM #6

Lost discretionary budgets

Use it or lose it. Misuse it and lose it anyway. Many corporate marketing departments are leaving discretionary budget on the table or allocating it to the wrong initiatives. This discretionary marketing budget "Catch 22" occurs because:

It's very time consuming to manage the budget effectively, especially in companies with broken financial systems

Each marketing spend-decision creates more work for the one-person or small- team marketing department in terms of project management, measurement, supplier management, etc.

Doubt persists about the ability to successfully justify the expenditure to management

Focus is instinctively on high-visibility marketing activities and C-level executive "requests" over fiscal management (marketing people are more inclined toward marketing than finance)

SOLUTION

Marketing Operations facilitates implementing the system support infrastructure and financial management discipline needed to protect precious marketing budgets.

PROBLEM #7

Narrow marketing mix

Many companies align their fate with the success of too few marketing programs. Whether it's lead generation, public relations, trade shows or advertising, the over- reliance on any one particular program can derail a company-especially if a key program unexpectedly loses momentum. In the meantime, programs that could have had strong leverage never get a chance to prove their mettle and are forever relegated to the "B" list.

SOLUTION

Marketing Operations puts the means in place to launch potentially high-value marketing programs that would never otherwise get out of the starting gate.

The Bottom Line

In a nutshell, Marketing Operations is an organization's best bet to:

Ensure that success can be measured and replicated Leverage systems and processes to enable consistently excellent performance

Encourage great marketing departments to stay together

Allow the marketing organization to flourish, despite the unexpected, but often inevitable, loss of a key employee.

Gary M. Katz, APR, is president and CEO of CommPros Group, a Santa-Clara, Calif.- based firm that provides marketing operations services to help companies leverage their marketing investment, plus a variety of outsourced marketing program management services to support lean marketing departments. Gary is a veteran with more than twenty years of experience in the technology industry where he directed corporate marketing, communications, public relations, lead generation and qualification, investor relations, and employee communications programs. He has served as director of communications for ShoreTel, director of corporate marketing for Aplix Corporation, senior manager of corporate communications for Insignia Solutions, and as a director, account supervisor, or preferred subcontractor for more than a dozen leading public relations and marketing communications agencies. A past president of Silicon Valley PRSA, he holds a master's degree in organization development from the University of San Francisco and a BA degree in public relations from San Jose State University.