ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.
Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed
Have you ever been to a chat room?Have you ever posted a message?If yes, now you may learn some free web advertising
secrets on how to market your products and services
in chat rooms.Chat Room Marketing is the use of online chat rooms to
promote your product or service.
Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing
in a lot of sales?Would you like to know a few smart and sharp viral
marketing secrets to turn it around and explode
your sales?If yes, may I offer you 10 high impact viral marketing
strategies to increase your sales!Viral Marketing is allowing people to giveaway and
use your free product or service in order to multiply
your marketing quickly over the internet. The idea
behind viral marketing is that you include your ad
with the freebie people giveaway or use.
MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.
Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online
Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.
Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.
Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising
Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.
Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.
Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.
Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...
SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC
Viral Marketing - The Future Of Advertising?
To understand viral marketing you need to be familiar with social memetics ? the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.
Internet Marketing and Viral Marketing Techniques
It seems as if viral marketing is one of the most successful strategies that one can employ with Internet marketing. Viral marketing is an Internet marketing practice that employs referrals, recommendations, and reviews in order to quickly spread word about a product or service. Gmail, Utube, and various viral videos on the Internet have all been transmitted by the viral marketing technique. These online entrepreneurs have enjoyed immense success by employing the viral marketing technique. For more details visit to www.paylock-generator.com .Think about it as an exponential effort once launched its benefits and effects only get stronger.
Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...
You may think you understand video conferencing pretty well until someone who isn't at all familiar with it approaches you for a simple definition. When they ask, "What exactly is video conferencing?" you could suddenly realize you're at a loss for words.
The simplest definition of how video conferencing works is simply by the integration of video, audio and peripherals to enable two or more people to communicate simultaneously over some type of telecommunications lines. In other words, you are transmitting synchronized images and verbal communications between two or more locations in lieu of them being in the same room. How video conferencing works is a little bit harder to explain than answering the question, "What is video conferencing?"
Millions of people use video conferencing every day around the globe, but very few people know just how the technical aspects of the process work. The main ingredients of successful video conferencing are video cameras, microphones, appropriate computer software and computer equipment and peripherals that will integrate with the transmission lines to relay the information.
The analog information recorded by the microphones and cameras is broken down into discreet units, translating it to ones and zeros. A Codec encodes the information to a digital signal that can then be transmitted to a codec at the other end, which will retranslate these digital signals back into analog video images and audio sounds.
The theory's the same, the transmission has changed
In the earlier days of video conferencing, T1, ATM and ISDN lines were used almost exclusively but were really only practical for room-based video conferencing systems. These dedicated lines were expensive and only large corporations tended to have the facilities and money to invest in this type of set-up.
As the Internet became more a part of the everyday lives of all businesses, however, it changed how video conferencing was conducted. The TCP/IP connections of the Internet are much less expensive and can carry large quantities of information, including video packets for conferencing, relatively easily. Because of this, video conferencing has become much more prevalent in small businesses and in desktop packages that can be set up with software for computer-to-computer networking.
Compression makes video transmission practical
The problem that arises when you convert analog to digital for transmission is the loss of clarity in an image. Analog signals are a continuous wave of amplitudes and frequencies showing shades and ranges of color as well as depth and brightness. When you convert to digital, which is strictly 0's and 1's, you then need to develop a grid to represent values, intensities and saturations of different color values so that the image can be interpreted and reformed at the receiving end.
This vast amount of digital information requires huge bandwidth and means that the time it would take to transmit video images would be impractical for most applications. That's where compression is crucial. When determining how video conferencing works, one of the most important elements is the compression ratio.
The higher the compression ratio, the more quickly the information is capable of being transmitted. In many cases, however, this also means some loss in clarity or audio/video quality. For instance, a compression ratio of 4:1 would be terribly slow but have a fantastic picture quality. But by the time it was transmitted, everyone at the other end would probably have left the room for a cup of coffee. Lossy compression discards unneeded or irrelevant sections of a signal in order to transmit only the essentials, speeding up the transmission time significantly but sometimes resulting in loss of quality.
Compression can either be intra-frame or inter-frame for material that is repetitive or redundant, such as that wall behind the conference participant. Since the wall remains static and never changes, this image is redundant and can be eliminated from transmissions to an extent with proper compression. Intra-frame compression assumes the redundancy will be present in parts of a frame that are close to each other. Inter-frame compression assumes that there is redundancy over time (i.e., like that wall). Either of these can achieve a fairly high degree of accuracy and reduce the bandwidth needed for transmittal of signals.
A newer version of compression/decompression is SightSpeed technology, developed by Cornell University. SightSpeed compresses only images considered essential and eliminating what is considered 'filler,' relying on the brain to fill in the decompression at the other end. Based on an artificial intelligence model, SightSpeed achieves compression of about 90:1, compared to the typical 15:1 for video conferencing.
Any video conferencing session you use will provide compression of the transmission signal. The key is determining the balance between speed and video picture quality that is right for your needs.
Point to point video conferencing
Point to point video conferencing is just what it sounds like – a link between two different points on the planet, or two different video conferencing terminals. It could be between an office in New York City and a conference room in Munich. Point to point video conferencing can easily be initiated by someone on one end contacting the other end as though making a standard telephone call. There are no special arrangements to be made other than knowing that the participants will be there.
Multipoint conferencing is more complex
Multipoint conferencing is more complicated because it has to coordinate several different locations simultaneously. Since you can't be in direct contact with several places at once while they are all in contact with others, you need one source that will tie them all together. In video conferencing, this is called a multipoint bridge or multipoint conferencing unit (MCU).
An MCU enables multi-location video conferencing by providing a sort of "central processing center" for all of the locations through which all the information flows. The MCU receives all information from the various locations and then sends it out to each location. In some cases the MCU is located on a particular PC, and in other cases it is located on a remote server (the most common structure, particularly for more powerful MCU networks).
Audio is usually sent and received simultaneously in all locations with an MCU with no problem because of the relatively small bandwidth needed for transmittal. It is broadcast in what is called "full duplex" mode, meaning everyone can talk and hear at the same time with no cutting off when one person or another speaks.
Video transmission, however, can be broadcast in a number of ways with an MCU depending upon the quality of the software and the complexity of the system. Some common types of video transmission for video conferencing include:
Overcoming the language barrier
Obviously, communicating through video conferencing can't be achieved unless both ends of the conference are "speaking the same language." That is, whatever is being transmitted electronically will need to be reassembled properly and heard and seen clearly at the other end. The Codec system (Coder-Decoder) is useless if both ends aren't using the same virtual language to interpret the signals.
The International Telecommunications Union (ITU) developed a set of standards in 1996 dubbed H.323 to outline specific guidelines for Video Conferencing standards and protocols so that compliance and support across networks would be easier to achieve and maintain. Since then, many manufacturers and developers of video conferencing tools have adopted the H.323 guidelines as their own.
Web conferencing solutions such as Click to Meet, Lotus's SameTime, and WebEx also offer corporate solutions that are based on Internet video conferencing. These systems have shared protocols that can be downloaded and used anywhere at any location for subscribers through the Internet. These are becoming more popular with companies who like the convenience and user-friendliness. They will no doubt become more and more refined over time, vying with and perhaps surpassing the H.323 standards.
Overcoming firewall issues
There are, of course, obstacles to overcome when you take a look at how video conferencing works. After all, you're sending vast amounts of translated data either directly or through a gatekeeper system (the MCU) that is switching and transferring information between a variety of computers. Just about any business these days has a firewall system to provide security and protect the system from potential viruses. Trouble is, many firewalls also block the transmission of data for video conferencing.
Recent innovations have largely circumvented these problems by designing firewall solutions that recognize video conferencing signaling requests and allow the information packets to bypass the firewall or router without disabling the firewall protection for other traffic. Even with this, however, there may be occasions when packets are dropped because of heavy traffic on the system, so investing in a firewall system that can handle substantial traffic is essential to quality video conferencing performance.
How video conferencing works will certainly evolve over time and improve in the coming years, but a basic understanding of what it is and how it works now will help you make the best choice for you when you're ready to begin using video conferencing yourself.
This article on the "How Video Conferencing Works" reprinted with
permission.
Copyright © 2004 Evaluseek Publishing.
About the Author
Lori Wilkerson is a full-time freelance writer who loves her job because it
gives her the opportunity to learn more about the world every day. Right now,
she knows a little bit about almost everything, and a lot about
video conferencing,
video teleconferencing, and
desktop video conferencing. She has two dogs who are spoiled
and one teenager who is not. She does her video conferencing in pink bunny
slippers.