ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Business Coaching Legacy: Reflections on What You Want to Leave Behind?
Updating my will has been on my mind for quite some time now. Life circumstances change, kids grow-up, financial situations changes.

Pro Step Marketing Partners with Top Volume-Selling West Sonoma County Team
Pro Step Marketing, a real estate-focused marketing strategy, design and implementation firm, has partnered with the Frank Howard Allen/Russian River Team, led by Herman Hernandez, to implement a new marketing strategy. Pro Step Marketing developed a marketing strategy that includes developing a new lead-generating website and search engine optimization.

Explode your Buisness with Viral Marketing
Creativity.

Three Chiropractic Marketing Tips to Grow Your Practice
With all of the options today for your practice, knowing which marketing strategies to use can be difficult Here are three chiropractic marketing tips that you should look into

Lombardi Announces On-demand Business Process Management (BPM) with Lombardi Blueprint
Lombardi Blueprint™ delivers Software as a Service (SaaS) process discovery and collaboration.

Email Marketing - The Benefits To You And Your Business
Many times you want to reach an established customer base. There are new products you think they might like. Maybe you have a sale that will make them shop at your store. An inexpensive advertising option for you is email marketing. You control the content, the timing, and who gets the message. All of this for a cheap price compared to other forms of marketing.

Exatel Partners with Proximetry & Tranzeo to Deliver Innovative WiMax Services to Business, Municipal Users Throughout Poland
Next generation WiMAX network architecture uses Tranzeo pico base stations, subscriber units powered by Proximetry?s AirSyncTM intelligent provisioning & management software.

Precautions Necessary for an Online Brokerage Business
Maybe no business requiring little or no capital pays as big as the online brokerage business. Perhaps this also explains why this business attracts so many rogues, dreamers, time-wasters and even mischievous people.

Lonnie Boutte Named VP of Sales & Marketing for MotorWeb Fueled
MotorWeb, Inc., a leader in online aftermarket performance auto parts and accessories, has named Lonnie Boutte' Vice President of Sales & Marketing for MotorWeb Fueled. Boutte' has been contracted and will be responsible for all sales and marketing for MotorWeb Fueled, a high-octane online automotive community that gives users a place to view, upload and share videos, and communicate with other enthusiasts.

What Exactly Is Article Marketing?
If youre about to start an online business and work from home using your computer but have no idea about what article marketing is all about? Youve got to rethink about one of these effective strategies in generating large traffic to your websites and see how wonderful this tactic may help you.

Competitive Marketing Names Third Manager as Part of Aggressive Expansion
Donovan Osio will lead Competitive Marketing's expansion out of Texas, opening an office in Chicago.

10stepmarketing Introduces 1-Hour Marketing Plan Just In Time for 2008 Planning
10stepmarketing, a small business marketing coaching firm, has introduced a new how-to product called the 1-Hour Marketing Plan to help small business owners and solo-professionals write their 2008 marketing plan quickly and easily.

SBRB Canada Small Business Confidence Index Study: Small Businesses Research Board Establishes Canada Small Business Confidence Index: Quarterly Study
The Small Business Research Board (SBRB) has established a Canada Small Business Confidence Index (SBCI) to help determine and track trends shared by business owners and managers, it was announced here today.

Network Solutions Launches Improvements to Online Business Directory ThinkLocal?
Network Solutions® announces improvements to their online business directory at ThinkLocal.com. Like an online yellowpages, businesses can be searched and found and now, with improvements including driving directions and an easier to navigate layout, information about local businesses is even easier to obtain.

iPod Video Downloads ? Quick Tips For iPod Users
iPod video downloads are one of the most popular media files people download next to music downloads. iPods used to be very basic in function and can only play music. With the improvements in iPod technology, we are able to view movies and videos on our new iPods. The generous disk space on our new generation iPods allows us to store up to 50 movies, each about 2 hours long. It is so convenient to watch a good video on iPod without carrying bulky DVDs or players. Here are some quick tips for iPod users who intend to download iPod videos.

Top 5 Design Tips to Create Eye-Catching Marketing Materials

Great graphic design looks effortless, but it requires lots of attention to details. Think back to an eye-catching advertisement, publication, or flyer you saw recently. Do you remember why you liked it? Perhaps it was something specific like the use of a cool graphic or font. Or, more likely, the layout and the words worked together to create an eye-appealing, memorable message that you're still thinking about today.

A lot of thought, money, and skill probably went into that design. But you don't have to be a design guru to achieve expert results! Follow these five tips to create effective, professional-looking marketing materials for your small business.

Select appropriate font treatment: More is NOT better when it comes to fonts. Pick no more than two typefaces per document - one for headlines and one for body copy. Stick to a simple, clean font for easy body copy readability. Headline fonts can be a little more creative. For emphasis on certain words or phrases, use italics, boldface, or underlining sparingly. Also try to make the typeface match the personality of the service or product you're representing.

Use white space wisely: Just because the space is there doesn't mean you have to fill it! Good designs contain well-planned white space. ("White space" is simply the areas in a layout that are left bare - without text or graphics.) It gives the eye a break and helps to highlight the important points. Make sure to have enough space around the edges and in-between columns and articles. And remember that there is a fine line between not enough and too much white space. Consult well-designed magazines and ads or computer templates for layout inspiration and ideas.

Find effective graphics and photos: It's always better to use too few than too many graphics. One great graphic is so much better than four weak ones. Sometimes they are not even necessary. When you do use graphics and photos, make sure they help illustrate your point, rather than just inserting them to take up space. Likewise, be sure their sizes are appropriate to the space. Stick with high-quality graphics - in this age of affordable, quality clipart, there is no excuse to use any image that isn't perfectly clear and neat. Never use a "gif" file in a print document; those are created for web use only. Make sure the graphic element illustrates your main point - it's the first thing the reader sees, so it's important it portrays your message accurately. Lastly, don't mix differently styles of illustration or photography - keep a consistent look to create harmony.

Keep copy short and neat: Readers are more likely to read short sentences, paragraphs, and articles written as if you're having a friendly conversation. Break up large blocks of text with bullet points and subheads. Instead of using fancy multi-syllable complex vocabulary, use everyday words that your audience will understand. A good rule of thumb is to write at a sixth-grade reading level. Finally, always have someone else - whether a professional copy editor or a skilled friend - proofread your work. It's impossible to catch all your own typos.

Watch the flow: People generally read a page from top to bottom and from left to right. Draw people into the top left corner of your ad or newsletter with a headline or strong graphic. Then, pull their eyes down and through the text in the mid-section of the page, and finish up in the lower right corner. Picture a "Z" shape. Finally, be sure to include a "call to action" at the bottom to get the results you desire. For example, give readers your contact information and special offer, and tell them to "Call today!"

Sara Pedersen, author of the FREE e-zine "The Marketing Fairy's Guide to Simple Self Promotion," is a professional organizer and marketing specialist. She helps small business owners make their marketing dreams come true. Sign up today at http://www.time2organize.net to receive your FREE monthly subscription.