ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

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Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing in a lot of sales?Would you like to know a few smart and sharp viral marketing secrets to turn it around and explode your sales?If yes, may I offer you 10 high impact viral marketing strategies to increase your sales!Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use.

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

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Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
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SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
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Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
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Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

Video Email And Its Impact On Internet Marketing
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Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

Viral Videos: Lethally Effective Advertising Carriers
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Consorte Media Announces New Email Marketing and Video Advertising Solutions
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Internet Advertising: Viral Ads
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How IP-based Video Surveillance Works -- Way Beyond Analog

When you're shopping around for an IP-based video surveillance system, you will need to be particularly cautious about what exactly you're looking at and what the individual terms mean. How IP-based video surveillance works is open to interpretation as far as some video surveillance and security salespeople are concerned -- not because they are trying to confuse the issues, but because there is no genuine consensus on what the term "IP-based" or related ones such as "networked" or "web-based" means.

Originally video surveillance was done based on analog technology -- closed circuit television (CCTV) and recording on video tapes. This was fine for recording what was going on, but it didn't broadcast actual live information, so it wasn't practical for monitoring stores, for instance, from a remote location. It simply provided what happened after the fact. The picture quality wasn't great and it relied on human reliability as well -- someone had to remember to change the tapes regularly, etc.

Digital revolutionizes video surveillance

With the Internet revolution and the ever-increasing presence of Local Area Networks, technology took great strides in video surveillance in the 1990's. Analog camera tubes were replaced with CCD (Charged Coupled Devices) and digital cameras became affordable for most people.

This combination meant that video surveillance could do two things: go live over the Internet or a closed network for surveillance and provide clearer, crisper images that could be tracked and manipulated easily. For law enforcement, digital surveillance meant it was much easier to zoom in on images, track particular scenes and enhance features.

The basics of IP-based surveillance

A digital camera "views" the scene in front of it, broadcasts the video images as a digitized signal over a LAN line (Local Area Network) where it's then transmitted to a computer or server. The server in turn manages all of this information. Depending upon the software used to manage the digital images, it can record, display or retransmit the images to anywhere in the world.

The software package can easily be upgraded to allow for analyzing data, selecting specific "flagged" items to watch for and a host of other functions, making it a truly customizable security tool.

True IP-based digital surveillance uses CCD cameras that use signal processing that send packetized video streams over the LAN through a Cat 5 cable rather than a coax cable network, utilizing greater bandwidth and standard TCP/IP communication.

It also provides more intelligent data mining and information retrieval. If security is an issue, full digital surveillance also offers the added advantage of data encryption opportunities to protect against image tampering -- something not possible with analog recording.

Recently, a few companies such as D-Link and Linksys have also developed fully digital cameras that actually have completely integrated, built-in web servers so that no external computers are needed for operating them. The signal is transmitted directly to the terminal location for storage or play-back.

Halfway there...

The "middle of the road" of video surveillance is upgrading video surveillance by utilizing a Digital Video Recorder (DVR). A DVR system is not really fully IP-based, but is step toward the more advanced IP technology. In actuality, a DVR system uses the same camera and structures for cabling as the older CCTV analog systems, but the old VCRs have been replaced with DVR for storage of the data. The data is converted to digital so that it can be stored on hard disks, but the quality of the images captured remains analog since this is how it originated.

When shopping for a system, be sure to ask if the system is digital based on the recording (DVR) or on the camera, since many manufacturers consider a system digital by virtue of the DVR storage system even if the camera recording the images is still analog.

Going all the way

Some people will move to the hybrid models of a CCTV/DVR system when they first move beyond an analog system because it seems like the next practical evolutionary step in video surveillance. However, shifting to this method largely ignores how IP-based video surveillance works.

With CCTV/DVR surveillance you have actually simply delayed the inevitable by adding on a relatively new technology (hard disk, digital storage) to an old technology (analog video over coaxial transmission lines). Rather than moving forward into something new, you have prolonged the demise of the old.

Advantages of IP-based video surveillance

The leap into completely IP-based technology is the best bang for your buck both monetarily and in terms of security by far. Digital surveillance can be done over a LAN network, of course, but TCP/IP transmittal of surveillance makes sense for remote monitoring of multiple locations and for remote recording of data onto back-up servers and hard disks for long-term storage.

With IP-based video surveillance, you can connect your surveillance camera or cameras to any network or wireless adapter, and you are extremely flexible in your placement of the camera itself. A typical PC-attached video camera, while providing digital picture image quality, still has to be within approximately ten feet of the computer itself.

Set-up of an IP-based video system is easy -- once you've set up an IP address, you're up and running and it's extremely stable and reliable. Because this is the technology of the future, it is also upgradeable. You won't be outgrowing an IP-based video surveillance system any time soon because new developments are based on improving this market. Therefore, you will be able to add on and improve this system for years to come while older, CCTV+DVR hybrids will dead-end and become obsolete.

Comparing analog and IP-based video surveillance

A better way to understand the differences between analog and IP-based video surveillance may be to compare the two and how they work:

Analog or CCTV+DVR video surveillance

Easy to use -- operates like a VCR
Changing cassettes and rewinding regularly means human error frequently interferes with effectiveness
Image quality is poor
Storage tapes wear out over time
Broadcasting images live isn't practical
Storage is bulky
Uses analog recording, recording in low-grade picture quality and inability to search and track easily
Adding DVR systems must be done in 'blocks' of 16 channels

IP-based video surveillance

IP-based recording means instant transmittal of images anywhere in the world.
Can monitor multiple cameras from one remote location
No decrease in recording quality over time or with repeated replays
Digital picture quality far superior to analog
IP-base recording is highly compressed for easier storage and can be transported over a variety of media
Digital images can be encrypted for security purposes
Updates and add-ons are relatively inexpensive through software packages and Internet computer networking
Adjustable frame rates
Remote or shared viewing may be done over the Internet or a wireless connection
Standard IP video compression techniques are used
IP surveillance cameras may be added individually or in groups according to your needs

If you are contemplating increased or upgrading video surveillance for your company or home, understanding how IP-based video surveillance works will make your decision easier. It is the future of video surveillance and, although in the short term may be a bit more expensive, is obviously an investment in superior quality and flexibility.

About the Author
Lori Wilkerson is a full-time freelance writer who loves her job because it gives her the opportunity to learn more about the world every day. Right now, she knows a little bit about almost everything, and a lot about how to conduct video surveillance under low light conditions using a night vision security camera or infrared camera. She has two dogs who are spoiled and one teenager who is not.