ADUTAINMENT: Advertising as Entertainment
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Republicans and Sex

Michael Price Appointed to Business Advisory Council
The national Republican Congressional Committee announced that Michael Price has been appointed to serve on the Business Advisory Council.

Insurance Consultant Develops Services to Assist Small Business
Assistance is being provided to small businesses looking to address insurance needs and assess their exposure to risk. Recognizing the need for Small Businesses to properly assess their risks and exposures while at the same time obtain objective advice on how to gain proper coverage and appropriate pricing, Premier Risk Management LLC has developed what they refer to as the "Bucket of Services for Small Business" as a way to address that need. Such continuing innovations have allowed Premier Risk Management LLC to provide its clients with the best advice and counsel on how to protect their business assets from risk at the least possible cost.

What Is A Legitimate Multi-Level Marketing And How To Avail Its Compensation Plans?
Multi-level marketing (MLM), or also known as network marketing is a form of business distribution allowing a company with a parent multi-level marketing to promote its products and services immediately to the customers through direct selling and by means of self-employed independent salespeople known as the distributors

The Fun Of Starting A New Business
So you had that fantastic business idea, the one that's going to be wildly successful and make you a fortune - even better, you actually did something about it and started your own business. Good for you! Not everyone gets that far. Most people sit and day dream about what they might do if only ....

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

Small Business Owners Can Offer Health Insurance
Are you a small business owner looking to attract and keep hardworking, quality employees? If so, you should consider offering a health insurance package to your employees.

Find The Right Home Business For YOU!
I guess we all would like to to get paid for working at something that we would be doing anyway, so starting a Home Business from a hobby or interest is probably ideal. Not only will you be your own boss, you will be doing something you love to do anyway - work isn?t really work if you truly enjoy what you're doing. In addition, if you happen to be selling your own products or designs there is probably more of a chance that you will work harder and have a stronger belief in your product. When you get started, read about how other entrepreneurs have gotten their start. You can get a great deal of books from the library which will give you information about tax and insurance issues for your Home Business.

Business Ethics: How The Sales Function Can Transmit Company Values
I recently got a "thank-you" call from a man who read my new e-book Buying Facilitation."Boy," he said, "this method sure helps me close more deals and make more money.

Marketing-Minded Financial Planners Piggyback on Topic A to Get Free Publicity
That big story the media pursue each day is what I call Topic A. And even if it doesn't seem to have anything to do with financial planning, it often lead to huge media visibility for you.

How I Made Network Marketing Work For Me
So you have been sold the dream. Your friend has come to you,"Hey (put your own name here) I am so excited, I have just joined this new business and it is so good, you can earn thousands, my upline is a millionaire.

Startup Costs ? How Much Does It Take To Start Your Own Internet Business
Starting an internet company is a great way to start a business without the expenses involved with opening a brick and mortar store. Opening an internet business will likely be much less expensive, but there are still some costs involved.

Printing Services Guide Adds New Article About Effective Direct Mail Marketing
PrintingServicesGuide.com, a website featuring in-depth analysis of card printing, statement printing, and how businesses can use these printing services to increase revenue and save on operating expenses, has added a new article to their website. The new article entitled, "Card Printing - The Key to an Effective Direct Mail Campaign" provides invaluable insight into how card printing can make or break the effectiveness and conversion rates of direct mail marketing campaigns.

Just What is Network Marketing?
In Part 1 you learned how and when the Network Marketing Industry came into being, and who the catalysts were. This article will explain what network marketing is all about. The way products are bought and sold has changed dramatically in the last 15 years. James W. Robinson writes in his book, Prescription for Success, that network marketing has attracted well over 36 million people worldwide and that companies who ignore this method of attracting loyal customers and sales agents do so at great risk to their long-term profitability and international expansion. Our compensation model, widely known as multi-level, has actually been around for some time and used by many other industries. A classic example is the insurance indu...

New Director of Sales & Marketing Makes Immediate Improvements at the Marriott New Orleans at the Convention Center
In April, Monique Cooling jointed the Marriot New Orleans at the Convention Center as the new director of sales and marketing and already the New Orleans, LA hotel has seen positive changes.

Successful Business Networking ? It's Not All About You
Business networking events are a great way to build your contacts and increase your business. However, you need to be sure to do more than just show up if you want to get the most out of them. Here are a few simple ideas to help you get more from the business networking events you attend.

Successful Business Decision Making


Some people make decisions without any difficulty, while others struggle. Are you having trouble making a decision? Do you feel overwhelmed by all the choices you have, and aren't sure how to pick just one? No matter how big or small those decisions might be, I can teach you how to strategically:

-- Define your decision and come up with alternatives

-- Determine what criteria you'll need to help you make the decision

-- Make the decision

"If we wait for the moment when everything, absolutely everything is ready, we shall never begin." – Ivan Turgenev, famous 19th-century Russian novelist, poet and playwright

DEFINING THE DECISION AND ALTERNATIVESSTEP 1: What is it that you need to make a decision about? Maybe you have several choices to make, but start with one. Ask yourself a couple of questions that are applicable to your situation, such as:

"What do I want to be doing for the next 6 months?" "What business am I going to start?" "What aspect of my business do I want to grow?"

STEP 2: Determine your primary goal and write it down. For example, you might want to grow your business over the next six months. Therefore, your goal sentence might be: "I want to earn 25% more within the next 6 months."

STEP 3: After you've written your goal sentence, begin brain-storming a list of ideas for how to achieve the goal. Below are some rules for brainstorming:

-- Write all ideas down – ideas are neither bad or good--they're just ideas!

-- Do not judge or analyze the idea – just write it down.

-- Make the process fun!

You do not have to generate a list of ideas in one sitting, but you may need to set some limits around how much time to spend creating your list. Be creative in how you capture your ideas. Carry a small notebook with you so when an idea comes to you, you'll be prepared and write it down immediately. I put stickies (Post-It notes) and pens in my purse, car, and bedroom, so whenever and wherever I generate an idea I have a way to capture it. When I'm ready, I collect the stickies and add them to a master list I keep in my office. Just do whatever is easiest for you!

After you feel you've completed your options list (or when the time you've given yourself to make the list has run out), ask someone you trust to read over your ideas. This person needs to be someone who has a positive attitude and is supportive of your efforts! The person may come up with some options you hadn't considered. Write them down! Remember, you're not judging the ideas--just recording them at this stage.

DETERMINING THE CRITERIA AND EVALUATING EACH OPTION

STEP 4: Identify no more than 4 or 5 criteria that you will use to determine how well your options achieve the goal you've established.

Decision criteria provide checkpoints to measure your options against your goal. Typical criteria fall into two categories:

Do-ability (do I have the money, time, expertise?)Likelihood of Success (do they meet the goal in time, revenue, fun factor?).

STEP 5: Using the criteria you've defined, evaluate each option. This process can be as simple, or complex, as you desire, and may be qualitative or quantitative. You may need to allow some time to experiment a bit with some ideas to test them out and determine how well they meet each criteria.

MAKING THE DECISION

STEP 6: Sometimes the winner(s) is obvious... you'll just pick it and go with it. Or, you may immediately notice certain ideas drop to the bottom of the list and just need to be deleted because they do not support your business needs. When one option is not standing out among the others, you may have to prioritize the options by weighting the criteria to help you evaluate the alternatives and make your decision.

BONUS STEP: Keep in mind, just because an idea may not fit with your current focus; it may serve you later. Create a place to store those ideas--an "idea vault" to tap into the next time you need good ideas!

Terri's keys to successful decision-making

-- Write it all down!

-- Clarify the decision you are making

-- Know your goals

-- Be creative in coming up with options

-- Trust your gut

-- Don't procrastinate!

Copyright 2002-2003, Terri Zwierzynski - Accel Innovation, Inc.

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Terri Zwierzynski is a coach to small business owners and Solo Entrepreneurs. She is also the CEI (Conductor of Extraordinary Ideas) at Solo-E.com and the author of 136 Ways To Market Your Small Business. Terri is an MBA honors graduate from UNC-Chapel Hill. Terri has been coaching for over 10 years in a variety of settings, including 6 years as a senior-level coach and consultant for a Fortune 500 company. She opened her private coaching practice in 2001. You can reach Terri at http://www.TerriZ.com.

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***** Find more articles like this at http://www.Solo-E.com – Keeping Solo Entrepreneurs Juiced in Business and in Life. Our team of Solo Entrepreneurs are comprised of small business experts who support others in finding business success with the flexibility and freedom to have a life, too. Network with other freelancers, self-employed and Solo Entrepreneurs in our forums, enjoy our articles and newsletter, and find other online training opportunities. *****

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