ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed
Have you ever been to a chat room?Have you ever posted a message?If yes, now you may learn some free web advertising secrets on how to market your products and services in chat rooms.Chat Room Marketing is the use of online chat rooms to promote your product or service.

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing in a lot of sales?Would you like to know a few smart and sharp viral marketing secrets to turn it around and explode your sales?If yes, may I offer you 10 high impact viral marketing strategies to increase your sales!Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use.

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

How to Give Your Biz a Boost with a Summer Marketing Makeover

Are you on track for hitting all your business goals for the year? A quick check-up of your promotional efforts can reveal "week spots" and help identify what needs tweaking to give your business a healthy boost in the next few months. Here are five key areas to focus on with your mid-year marketing makeover.

1. Clarify Your Objectives (some prefer to call it goals)

Are you clear on where want to end up? If you are thinking this has nothing to do with marketing – think again! You cannot design and implement effective strategies unless you know exactly what you want to accomplish.

If you are looking for a magic formula to give your business a boost here is a tip: there is nothing more powerful than writing down your objectives. Your ability to language and clearly articulate what you want to achieve exponentially increases your chances of getting it!

2. Makeover Your Business Model.

Many of my clients "paint themselves into a limited-income corner" by structuring their business in a wrong way. No matter how hard they work and try, they can't seem to be able to make more money and just end up being more frustrated.

Take Debra for example (not her real name). She is a successful small business consultant. Her well developed lead generating process attracts enough clients to actually make them wait a few weeks before she can start working with them. But she still makes only half the money she wants to make. Let me explain...

You see, Debra's business model is to deliver her services using one on one engagements and she can only handle about 15 clients at a time. With her average monthly client value approaching $1,500 she's right on target to make just over $250,000.00 this year. But she wants to m@ke $500,000.00 – can you see the problem?

Chances are in some way, you might have a similar challenge – your current business model is incapable of producing the results you want.

What's the solution? Here are a few ideas:

* Diversify your product/service offering. Analyze the needs of your clients and look for new ways to serve them. (Hint: you do not have to deliver all the solutions yourself – instead form strategic alliances).

* Find new ways to work with clients. If you work with people one on one start offering group programs. Develop tele-seminars or live workshops. You'll actually be able to attract more clients and exponentially increase your earnings.

* Multiply yourself. Chances are if you have a successful service business – you are following a proven process. Bring in others who can be trained in facilitating the delivery of your process to clients who are not willing to pay your rate – but will settle for working with your associate at a discounted rate.

* Develop info products. There is no better way to leverage your knowledge than turning it into passive streams of revenue. If you are not regularly putting out new products – you are missing out on a huge opportunity to boost your income.

3. Makeover Your Lead Generating Systems.

How many ways are you generating new leads? Do you have at least three to five lead generating vehicles that are consistent and automated?

Too many businesses don't understand the lead generating process and depend on vague methods of getting new clients – like "word of mouth" and "networking". No having structured and easy to duplicate system to attract attention and turn it into sales is a sure pathway to a total disaster.

* If you need clients fast – consider direct mail, fax broadcasting, narrowly focused direct-response advertising, strategic alliances, ask your current clients for referrals and – don't forget the big one – reactivate your past clients!

* To ensure long term positioning and visibility in your market place focus on publicity, getting speaking engagements, and writing and publishing articles.

4. Makeover Your Follow-Up.

Are you keeping in touch with your clients and prospects? Do you have a way to automatically connect with them at least monthly? If not – you are only getting about 20% of the m0ney you could be making!

Most people give up following up after just three attempts. Most prospects don't make a buying decision until they've been exposed to your marketing message at least five times? See a problem here?

* If you are not doing it yet, start an online or offline newsletter. Create a monthly postcard program. Regularly send out information you come across that your audience would benefit from.

* Use technology to automate your follow-up. Online use sequential autoresponders that can be put on total auto-pilot. Offline use fax and voice broadcasting technology to leverage your time and connect with people quickly, meaningfully and affordably.

5. Makeover Your Marketing Assets.

We all have a limited amount of time, and if you are spending it all working with clients you are not creating long-term leverage. Schedule time every week to create marketing assets that work for you.

* Invest in your own knowledge: read more books, attend high-end training programs, purchase home-study courses, hire mentors to help you gain greater proficiency. Become a perpetual learner and always look for ways to transfer or implement your knowledge quickly.

* Continually build your credibility and positioning: ask all clients for testimonials, develop new talks on your subject of expertise, create information products.

* Give your marketing materials (like business cards, websites and brochures) a quick look-over. Are they consistently communicating the right marketing message? Are they written in a lively, persuasive and client-relevant language or are you still insisting on telling your prospects your company's history, vision and mission statement thinking they actually care?

* Develop tools and systems: create checklists to make routine tasks easier to delegate, implement an extra follow-up step that can be automated or outsourced, record your talks and teleseminars and turn them into Attraction Tools.

Finally, keep this in mind: these are all simple things but combined they can make or break your business. So while others are preoccupied planning their summer vacation, I suggest you get busy giving your business a marketing makeover.

ABOUT THE AUTHOR

Adam Urbanski, the Marketing Mentor, helps Independent Service Professionals and Small Business Owners attract more clients. For more promotional tips and a FREE 32-page marketing guide go to http://www.themarketingmentors.com