ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Business Intelligence 101
An essential idea of business is that data is enhanced into information and then into knowledge. Business use BI to gain an advantage in the marketplace by understanding their customer's needs, customer's decision-making processes, and economic, cultural, and technological trends.

Web Marketing Association Names Best Web Sites in 96 Industries - 2007 WebAward Winners
The 11th annual Web Marketing Association WebAwards names Walt Disney Internet Group's Disney XD Best of Show and Biggs/Gilmore named Top Agency to led this year's top web sites in 96 industry categories.

The Wholesale Business and Drop Ship Service
Have you ever considered running your own online business but were unsure how to get started? There are ways and means in today's modern business world for almost anyone to get involved with online selling. There's just a couple of things that you'll need to have in place to position yourself for future and continuing success.

Web Poised to Become Largest-Ever Video Distribution Platform in 2007, ClipBlast! Predicts - Unveils Top 10 Trends
Content Proliferation, Syndication and Personalization to be Hallmarks of Year Ahead; CEO Available at CES

Effective Article Marketing - Why You Should Concentrate On Quality For Outstanding Results
Do you want to send your article marketing results through the roof Do you want more highly-targeted, qualified visitors to your website

Marketing Promotion Affiliate Internet Business Online
Internet Marketing: Oscommerce Seo We talked to CEOs and Marketing Managers of companies that have embraced online marketing. These industry leaders are quick to confirm that Internet marketing more than pays for itself. In addition, in a short period of time online marketing has become a critical, indispensable channel for generating customer awareness and sales directly enhancing the bottom line. That approach however falls far short of being successful and should be abandoned as soon as possible whether it was intentionally implemented or was an accidental outgrowth of the way things "unfolded. You will also have many friends and business contacts from the forums to which you belong to help you or to partner with you in your venture.

Satellite Internet For Home And Business
Satellite Internet has forever changed the way that people work. With the higher speeds that satellite Internet offers it has become a lot more convenient for people to work at home and take advantage of the high-speed connections to the world.

Verndale Recognized in Boston Business Journal's Second Annual Pacesetters Award
Verndale ranked as Boston region's 35th fastest growing company.

Bartle Bogle Hegarty to Leverage Maconomy Agency Solution for Greater Business Performance: Integrated solution displaces cumbersome manual proce
Maconomy US, leading provider of business solutions and services for professional services companies and marketing communications organizations, announced today that Bartle Bogle Hegarty has deployed the Maconomy Agency Solution with AnalytiX to more than 200 employees to streamline accounting functions as well as project and resource planning for increased efficiency and better overall business performance.

Branding Your Blog Site Business to Make Money
Over the last several years there have been thousands of online blog businesses created on the Internet and this amount is still growing at a very fast rate If you are having thoughts about creating your own blog site and have high hopes of making it extremely popular, then you need to develop ways that will set your site apart from all the others

A Lucrative, Legitimate Home-Based Business Opportunity: The Perfect Storm Has Arrived
A perfect storm in the field of home-based business ownership has been gaining force and is now primed to unleash its full potential. The aftermath? An unparalled, lucrative, and legitimate business opportunity for you to work from home, while earning exceptional profits and enjoying the quality of life that you have been craving.

Business Satellite Internet Products Compared - 2005
There are a number of options available for Business Class Satellite Internet connectivity in the U.S.

Join Industry Leaders GOT Corporation, 1to1 Media and LivePerson for a Complimentary E-mail Marketing Webinar Wednesday, August 8, 2007
GOT Corporation and 1to1 Media present - Email Marketing at a Crossroads: Finding Success through Delivery and Engagement. In this webinar hear how LivePerson used the right strategy supplemented with the right technology to boost sales and cut down execution time.

Small Business Checks – Money Saving Options
When you go into business for yourself, there are many things to consider. What you don't want to worry about is spending too much money on unnecessary items.

Freewebs Chooses Zrinity Inhouse Email Marketing Solution & Delivery Algorithm for its 17 Million Customers
Freewebs chose Zrinity's email marketing algorithm software solution to send transactional emails, invoices, notifications, and more to its over seventeen (17) million customers. The goal is to increase delivery rates, response rates, conversion rates and revenue. Additionally, the cost of delivery in servers is reduced with a more efficient server software system.

Article Marketing: The Five Indisputable Rules of Author Bio Creation

Hey! Who's that I see, typing feverishly as brilliant ideas flow from furious typing fingers to the article submission box? Is that YOU??

Well, aren't you the dickens! You found out about article marketing, and that is exciting and inspiring indeed. Now let me ask you a question, dear Article Writing Friend:

Do you know what you're trying to achieve by writing web articles?

Why, of course you do! Silly question, yes? You want people read your article, decide you're cool, witty, interesting, brilliant, etc.- because you are. Then you want them to visit your website.

Now, how will you get them to visit your website? You're already managed to divert their attention to what you have to say in that dazzling style that's you and you alone. But how will you get them to go all the way down, down, down to the bottom of that article, and click your URL?

1. You will stop thinking of your article bio as your resume.

A potential web client or customer does not care to see your list of credentials at the end of an article. As they read your article, they may love what they see, but you're still a stranger. They just want to be entertained, informed, or gratified in some way. It's all about THEM, not YOU. They just want to know who out there can help them. So if you start trumpeting about your vast successes, you'll get them to react, but not in the way that you want. Their reaction will be to CLICK AWAY. So for your business's sake, don't laundry-list your accomplishments in your author bio.

2. You will start thinking of your author bio as the gateway to prosperity.

Where does your fortune grow? It grows right in the website that is the home base for what you sell. How are people going to get there? By reading your articles, becoming interested in what you can offer them, and then letting you shuttle them there via your website URL. How will you shuttle them? Tell them what to do! Call the reader to action: Visit http://wordfeeder.com for more information. They're reading that bio box as fast as a finger-snap. If you don't want to lose the customer, tell them what to do and do it quickly.

3. You WILL NOT include more than one URL on your article bio.

Ever hear of Bio Boxing? Probably not, because I just made it up. Bio Boxing is what happens when two URLs fight for attention in your bio box. If you read two URLs in one author's bio box, what do you do? Look at one. Look at the other. It's a fifty-fifty shot at finding the answer you need. So you take a deep breath, pick and click. Ohhh!! You crapped out. That website was not even remotely close to what you hoped to find. What do you do now? Get up, get a glass of iced tea, and forget about this whole incident. In article boxing, nobody wins the fight. So don't include more than one URL in your bio box.

4. You will write one bio for each article category that you write to.

If you haven't noticed, article websites are ingeniously laid out by industry. In one article, you can be a religious muse, and lead your readers to a spiritual website. You would classify this article in the spiritual section, of course. In another article, you can write to the foodie crowd and lure people to your site where you sell chocolate chip cookies. Note that each of these articles requires its own uniquely-written bio box and corresponding URL link. I'll say it another way: don't mix and match your article categories in your bio box!

5. You will start thinking about your bio as FREE advertising.

You've bought ad space before, right? Okay, suppose you sell keyboard cleaners, and one day Staples.com comes by and offers you free ad space on their site. In this space, would you also include a link to that other website where you sell donut holes?? Of course you would not! Likewise, use each bio box as your FREE ADVERTISING for ONE website that attracts ONE AUDIENCE that you just spoke to in your article. Consider the world's biggest corporations; Old Navy, for example. Old Navy is owned by the Gap. Do you EVER hear a reference to Old Navy in Gap ads, or vice-versa? No, NEVER!

One of the biggest rules in advertising is to not distract or confuse the customer. Remember the points mentioned above, as a way to ensure that the elusive article reader won't slip right through your nimble typing fingers. Make each article work for you. Target your audience throughout the cohesive package of the article submission form, from beginning to end.

Remember that in each article, you will write to ONE audience within ONE category, and the goal is ONE click destination. Pay special attention to the largely ignored author bio, as this is the spot that either makes you or breaks you. Use that author bio box to your advantage while you still have the chance!

Find out how crisp, targeted copywriting can make a world of difference for your business. Dina Giolitto is a Copywriting Consultant with ten years of experience. Visit http://Wordfeeder.com for free tips on branding, copywriting, article marketing, and more.