ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing in a lot of sales?Would you like to know a few smart and sharp viral marketing secrets to turn it around and explode your sales?If yes, may I offer you 10 high impact viral marketing strategies to increase your sales!Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use.

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed
Have you ever been to a chat room?Have you ever posted a message?If yes, now you may learn some free web advertising secrets on how to market your products and services in chat rooms.Chat Room Marketing is the use of online chat rooms to promote your product or service.

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

Dont Get Hacked - A Guide to Protecting Your Business from Thieves

You've seen it in the news - 40 million credit cards exposed!

With all the news about web sites being hacked and cyber thieves stealing credit card numbers and other personal data, it's no wonder that some shoppers are still hesitant to provide payment information online. You don't have to be.

Is it enough that users trust you?

Common marketing wisdom shows that one of the most valuable assets any Internet Marketer has is trust. People go to extreme measures to build this trust - online pictures, testimonials, audio - some even go as far as to open storefronts to give people that "good feeling".

But all of this may simply not be enough.

A recent Harris Interactive survey found that 75 percent of consumers polled worry that companies will share personal data with other corporations without permissions, while 70 percent doubt the security of online transactions and 69 percent fear that hackers will steal their personal data submitted online.

You see, just because a user trusts you, doesn't necessarily mean that the customer trusts your website or your payment processor.

Once you've established rapport with your customer base, the next step is to build trust in your website.

Whether you collect credit card information yourself, or have a third party processor handle your transactions for you, it's crucial that people understand that you are serious about protecting their privacy and information.

Here's a few things you can do to help out.

*) Install a Secure Server Certificate on your server to close that "lock" on people's browsers. Even if you don't collect credit card information, people feel better about having the information they send to you be secure. Also, consider using a "top tier" Certificate provider, such as Verisign. While other providers may have nearly equally secure solutions, the reason you are buying the certificate is to instill trust in your customers, which other providers do not necessarily have in abundance.

*) Have a clear, clean privacy policy statement in addition to the "legalese" required by the FTC. If you don't sell addresses, tell people so.

*) Secure your server. I know that this seems obvious, but most people pay no attention to their webserver or the software they are running. Knowing what software you have running, and keeping up-to-date on patches will help significantly.

*) Install an Intrusion Detection System (IDS) I estimate 73% or more of all websites have no intrusion detection system in place. What this means is that not only can most websites be hacked easily, it is very likely that the website owner has no clue if they have been compromised.

*) Turn off unneeded services and ports, and uninstall unused software. The premise here is that the less "stuff" on your machine, the less chance for exploit. For example, MySQL listens on the Internet for messages form other servers, yet most small websites access the database system only from the machine it is running on. It is very simple to make MySQL "invisible" to the Internet - making it much more secure if you don't need to access it from other systems. There are many, many more simple techniques like this you can apply to your server to keep hackers out.

In summary, consumers are quickly becoming Internet savvy and they take their privacy seriously. There is nothing, and I mean nothing, that can hurt your credibility more than your customers and potential customers getting SPAM to email addresses that they provided only to you - in the best case, they will think that you sold their address. Responding that no, you didn't sell their address, but someone hacked your server and stole ALL their personal information won't make them feel a whole lot better about doing business with you in the future.

Nick Temple is an e-commerce and security specialist that has been practicing online for over 10 years, since 1994. Some previous clients include Verisign, Sun Microsystems, and Coupons.com. His new website, http://www.DontGetHacked.info reveals that Internet Marketers are prime targets for hackers, and what you can do to stop them cold.