ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

Viral Marketing - The Future Of Advertising?
To understand viral marketing you need to be familiar with social memetics ? the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

Internet Marketing and Viral Marketing Techniques
It seems as if viral marketing is one of the most successful strategies that one can employ with Internet marketing. Viral marketing is an Internet marketing practice that employs referrals, recommendations, and reviews in order to quickly spread word about a product or service. Gmail, Utube, and various viral videos on the Internet have all been transmitted by the viral marketing technique. These online entrepreneurs have enjoyed immense success by employing the viral marketing technique. For more details visit to www.paylock-generator.com .Think about it as an exponential effort once launched its benefits and effects only get stronger.

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

Marketing Mimics Life

Clichés. We've all heard them...and hear some of them so often that we categorize them as tired, stale old sayings. But, the fact is, particularly in both life and in small business marketing, that there is a validated truth in these commonly applicable and very popular clichés.

So, just HOW does marketing mimic life? How do the clichés that are true in life itself pertain to marketing your small business?

Here are six clichés showing how the same truisms that resonate in life also resonate in marketing your small business.

Cliché Number 1: You NEVER get a second chance to make a first impression.

There's NEVER been a more truthful saying—whether it has to do with life or marketing. Your image is absolutely EVERYTHING. If you begin with a bad first impression, then prospects will, most likely, always see you that way.

Case in point: Remember the kid in your class whose mom wore a bathrobe and curlers in her hair when she dropped him off at school? Remember? How can you ever forget her? It doesn't matter whose mom she was, where you saw her, or if she was the PTA president. Whenever you saw that lady, you had a flashback of that fuzzy pink robe and all those hair curlers.

Or, maybe you've called a business owner needing their product or service, but were met with a spacey or completely-out-of-it attitude...as if they didn't have a clue what the hairball they were doing.

What was your impression of them? Did you feel confident giving them your business? Did you trust them enough to make a purchase or did you physically turn and run out the door?

Guess what? They don't get another chance to remedy that very bad first impression. In fact, it's probably the very LAST place you'd ever go again.

This is EXACTLY how it works with your small business image. It's that first impression that people remember indefinitely.

What does your image say about you?

Does it reflect you as professional? Does it say that you're an expert in your industry? Or, does it say that you're simply thrown-together and don't care enough to worry about how potential clients see you?

Remember, image is EVERYTHING.

And, it's only your best face forward that brands you in a positive light. Make CERTAIN that you aren't presenting a bathrobe and hair curlers type, a spacey out-of-it type or any other type of poor image within your marketplace.

Even if you were only exposed to these people once, you still remember them today...and the first impression you provide is how your prospects will always see you.

Cliché Number 2: Life is a marathon, not a sprint.

Athletes in training for a long race all have one thing in common...that being their pace. They train with endurance in mind. This gives them the competitive edge to literally go the distance.

Consider six-time Tour de France Champion Lance Armstrong. What gives him the edge? Truth is—he earns the edge through his commitment to endurance. Your commitment to endurance is EXACTLY what gives you the competitive edge in marketing your small business.

Your marketing efforts MUST be continual and MUST be paced. You MUST get into the mindset that marketing takes time and does not happen overnight.

Are you marketing on a regular and consistent basis? Are you committed to being in business for the long haul? Or, will you drop out of the game if you don't get instant gratification?

Marketing your business continually and effectively—over a long period of time—attracts more customers and earns you a competitive edge.

You can be a leader within your industry or area of expertise if you commit to endurance, which will gain you more business if you pace yourself and enter the race for the long haul, not a quick buck.

Cliché Number 3: If at first you don't succeed, try, try again.

Albert Einstein documented at least 10,000 failures individual failures during his career. 10,000 failures? That's a pretty high number...yet, we would NEVER characterize Einstein a failure. Yes, he failed all right—failed his way right to success.

That's the deal in marketing your small business...you HAVE to stick with it.

Although you won't hit a home run every time you step up to bat, you've got to perfect your swing—tweak it—and keep trying. The same is true whether you're marketing via direct mail or selling face-to-face.

Notice I mentioned that Einstein documented his failures. He realized the value of noting his failures so that he could learn from them and so should you.

You MUST pay attention to what works and what doesn't work. And then, you MUST be willing to redirect your efforts.

Above all, you MUST keep trying.

If you don't take notice of what works and what doesn't. If you aren't willing to redirect your efforts. If you don't keep trying. You'll just fail, but never learn anything to attain success in the marketing of your small business.

Cliché Number 4: Even the Lone Ranger had Tonto.

Just when it seemed that the Lone Ranger was at the end of his rope, his trusted comrade Tonto helped him save the day. If you think for a bit, you'll recall that the Lone Ranger even sought the assistance of his mighty stallion Silver.

Did the masked hero ever say, "No thanks, Tonto...I'll just hang out here over this raging river until my arms are so tired that I drop." Or "Run along, Silver. Just leave me here tied to this tree."? Absolutely not, he was smart enough to know that he couldn't do everything himself.

This is EXACTLY how it works in your small business.

Do you do everything yourself instead of hiring other professionals to help you succeed? If so, you are leaving yourself out there hanging over your own raging river with your arms growing tired. Do you actually like being tied to your own tree that has you immobilized? Probably not. So, enough with doing it all alone.

Get help. Accept the reality that you can't do everything yourself. Hire professionals to help you. By hiring professional help, you free up time to do what you do best, which is working with your existing clients. You'll actually make more money helping you reach greater success with your small business.

High-ho Silver!

Cliché Number 5: There are no free lunches.

EVERTYTHING has a price. Period. While your marketing budget may be limited in the early stages of your business, you simply can't afford to scrimp. In marketing your small business, you're going to have to spend money to make money.

You want to hire a professional with the expertise and experience to produce successful marketing materials for your small business. Sure, "professionals" with no experience or very little experience are cheaper to hire. But, it will cost you TONS in the long run...you can bank on that.

Can you afford the high price of poorly designed marketing materials? Can you afford the cost of an amateurish logo or brochures that look like the 13 year old down the block designed them? NO WAY! Wanting a free lunch will end up costing you your image, your prospects' trust and your business its professionalism. This is certainly a price you can't afford to pay.

If your marketing budget is too minimal to hire a professional, then reprioritize it. I'm not talking about spending yourself out of business, but you must set aside funds for a professional.

Make this a high priority. You're undermining your own efforts when you expect to grow your business continually using cheap means of marketing. It simply won't happen.

There are no free lunches.

Cliché Number 6: You ALWAYS get what you pay for.

Two keys here: Practicality and professionalism.

First, you HAVE to accept that there's a cost for professional quality marketing materials. Don't believe me? See Cliché Number 5. After all, a true professional isn't a graphic designer who only designs for a hobby or a side job; this is how they earn their living.

This doesn't mean that you should expect to be gouged when it comes to pricing, but that you should expect to pay a competitive rate for graphic design services.

Do you want your marketing materials to say that you're the cheapest? "Hey look everyone...look at how much money I saved..." Or, do you want your materials to say that you're the BEST at what you do?

Here, the choice should be obvious.

Secondly, by hiring a professional graphic designer to create marketing materials for your small business, you'll get professional work. On the other hand, if you hire an amateur you'll get the work of an amateur.

Consider the benefits of hiring a professional versus what you'll get if you hire an amateur.

The professional graphic designer knows your target audience, which marketing avenue is right for your industry or area of expertise, and has experience in working with that type of marketing avenue. Amateurs don't.

Professionals know their success rates with clients who've face the same challenges as you in marketing their small businesses. Amateur's don't know their success rates or EVEN IF they have a rate of success with clients like you.

Speaking candidly, since amateurs don't pay their mortgages based on being a graphic designer, they usually aren't all that concerned with their success rates. They're usually more concerned with designing something that looks cool.

Amateurs can't tell you what you'll get for your money, when you'll get it and whether or not they can work within your budget. Professionals CAN and WILL tell you exactly what they'll deliver, when they'll deliver it AND how much it will cost you.

Professionals always have authentic references while amateurs, rarely if ever, can supply them. Authentic references—the names and contact information for other business owners the graphic designer has worked for—not just names and cell phone numbers for friends who like their work.

Remember, you ALWAYS get what you pay for.

Invest only in a PROFESSIONAL to help you market your small business. You'll get the premium quality results that ONLY a professional can deliver.

It's amazing just how accurately marketing DOES imitate life.

Put some vested thought into these relevant clichés. You'll see just how applicable they are in helping you market your small business effectively so that you can grow your business successfully.

Jeanna Pool is President of CATALYST creative, inc., an award-winning graphic design, web design and marketing firm located in Denver, Colorado. She helps small business owners who are really good at what they do, but struggle to market their services effectively to attract more clients on a consistent basis. She can be contacted at http://www.catalystcreativeinc.com or call 303.380.9100.