ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.
Viral Marketing - The Future Of Advertising?
To understand viral marketing you need to be familiar with social memetics ? the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.
Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.
Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way
to extend your marketing reach. For this to
work right you need a website that promotes
your business.
SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC
Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts
Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly
Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.
Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.
Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online
MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.
Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...
Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...
Internet Marketing and Viral Marketing Techniques
It seems as if viral marketing is one of the most successful strategies that one can employ with Internet marketing. Viral marketing is an Internet marketing practice that employs referrals, recommendations, and reviews in order to quickly spread word about a product or service. Gmail, Utube, and various viral videos on the Internet have all been transmitted by the viral marketing technique. These online entrepreneurs have enjoyed immense success by employing the viral marketing technique. For more details visit to www.paylock-generator.com .Think about it as an exponential effort once launched its benefits and effects only get stronger.
Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.
How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop
Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing
in a lot of sales?Would you like to know a few smart and sharp viral
marketing secrets to turn it around and explode
your sales?If yes, may I offer you 10 high impact viral marketing
strategies to increase your sales!Viral Marketing is allowing people to giveaway and
use your free product or service in order to multiply
your marketing quickly over the internet. The idea
behind viral marketing is that you include your ad
with the freebie people giveaway or use.
Many people have asked me what was the secret to our market domination? Hello, my name is Lance Winslow and I am the founder of The Car Wash Guys. Before now I have not disclosed my secrets of grass roots market; a strategic plan we used city after city to market our franchised outlets in 23 states. I named the plan Bonzai and Blitz Marketing. Yes, Bonzai is spelled incorrectly. Bonsai is the correct spelling for the plant and to this day I do not know the actual spelling for the Japanese Battle Call, but I do know how to say it and what it means to our team. I have never been a champion speller and I liked the pizzazz in the Bonzai spelling with the "Z" much better. Below is a strategic outline we used in setting up our target markets and then grid'ing the area out and then attacking that market to win customers to what we believe is the best service in the world.
I would advise anyone who is serious about winning market share and dominating their market area to review this outline. First; print out this article and modify the outline to fit your business, our business is a mobile car wash and different than yours. Then once you have the outline most resembling your exact business model then put a paragraph or two to each item. Calculate how you will achieve each of the lettered and numbered items, quickly and efficiently as you position your team to win. Then take this a rough draft of your new grass roots marketing plan. Next; type it up double spaced and tightening it up then put it in a safe where no one can find it. War planners throughout history and political planners do this to win. If you really want to win in your business whether you are in small business or run a multi-state operations with hundreds of outlets you will still need to get down and dirty and take the fight to the enemy with a team worthy of strength of character and resolve.
BONZAI AND BLITZ MARKETING
I. PRE-SCOUT INFORMATION GATHERING
A. Computer Data And Mapping
1. ESRI (Geographic Information System)
a. ARC/INFO And PC ARC/INFO
b. ARC DATA
c. ARC VIEW
d. ARC CAD
e. ARC CITY
f. ARC USA
g. Business Map
2. Mapping Programs
a. Delorma (Phone Search USA)
b. Rand McNally
c. AAA Street Finder
d. Select-A-Map
B. Business Lists (PRO CD And Power Finder)
1. Industries
a. Aircraft
b. Trucking
c. Bus
d. Railroad
e. Corporate
f. Governments
g. Automotive
h. Construction
2. Programs Used (CD ROMs)
a. Select-A-Phone
b. 16 Million Business Listings
c. Phone Disk Business
d. Power Finder
e. Yellow Page Listings (CD ROM)
C. Fax Listings
1. Trading
2. Buying
3. Programs
a. Fax Book
b. PRO CD FAX
D. E-Mail Addresses
1. E-Mail Yellow Pages
2. E-Mail Search By City
E. Data Information Services Which Support Windows 95 & NT
1. Maps Etc., Inc.
2. Blackburn Services Company
3. Data Map, Inc.
4. ETAK Map, Inc.
5. National Research Bureau
F. Data Information Downloading
1. City Home Pages On The Internet
2. Chamber Of Commerce
a. Home Page
b. BBS Bulletin Board
3. Thompson Site Selection Research, Inc.
4. Urban Decision Systems
5. Equifax National Decision Systems
G. Data Information Services Which Support ESRI-GIS
1. Wessex Inc.
2. ETAK Map, Inc.
3. Business Location Research
4. Information Research, Inc. (Infoscan)
5. Maps Etc., Inc.
6. SMI-Auto Facts
H. Feasibility Studies
1. Blackburn Business Services
2. SMI-Auto Facts
3. SMI-Afflence/Net Worth
4. Claritas "Clout"
5. Market Statistics, Inc.
I. Data Charting
1. Census Data (Tiger Files)
2. Census Tracts
3. Zip Plus Four Coding Areas
4. Traffic Studies
5. DMV Reports/Demographics
II. DRIVE THROUGH CITY, THREE TO FOUR HOURS
III. PRE-SCOUT PROSPECTIVE FRANCHISEE MEETING
IV. BONZAI MARKETING
A. Send Scout
1. Survey Area
a. Identify Retail Centers
aa. Travel Agencies
ab. Hair Salons
ac. Small Retail Shops
ad. Insurance Offices b.
Office Complexes
aa. Multi-Tenant Buildings
ab. Single Company Stand Alones
c. Industrial Areas
aa. Manufacturing
ab. Small Truck Fleets
ac. Distribution Companies
ad. Railroad Tracks
ae. Warehouses
af. Material Yards
d. Chamber Of Commerce Visit
aa. Directory
ab. Community Lists (Rotary, Kiwanis, Elk, Lions, etc.)
ac. Board Members, Directors, etc.
ad. Maps (10)
ae. Offer Assistance
e. Airport?
f. Military Base?
g. Large Government Buildings
2. Visit City Hall
a. Planning Dept.
b. Business License Dept.
c. Administration Dept.
aa. Gather Demographic Information
ab. City Resources
ac. City Clerk About Politics Of Town
d. Purchasing Dept.
aa. Who Cleans Graffiti
ab. How They Wash Vehicles
ac. Sidewalk Cleaning
3. Large Companies/Government Agencies With Fleets
a. Trash Company
b. Federal Express Office
c. U.S.P.S.
d. U.P.S. Terminal
e. Cement trucks
f. Train Depot
g. Trucking Companies
h. Highway Patrol Office
i. Railway Depot
j. Cal Trans
k. Utility Companies
l. Bus Company Terminal
m. Park Districts
n. Cab Companies
o. Rent-A-Car Companies
p. Police Dept.
4. Locate A Domino's Pizza Store
5. Locate Kinko's Copy Center
6. Possible Co-Op Advertisers
a. Tanning Salons
b. Karate Studios
c. Health Clubs
d. Dinner Restaurants
e. Printing Shops
7. Find Cheapest Hotel Room
8. Get An Industry Guide For Area
9. Phone Book (Acquire)
10. Categorize Residential Areas
a. Apartment Complexes
b. Condos
c. Single Family Complexes
d. Gated Communities
e. Upper Middle Class Areas
11. Nearest College Or University
a. Labor Pool
b. Future Franchisees
c. Flyer Distributors
B. Scout Compiles Information
1. Make Story Board With Map Of Area
a. Outline Commercial And Residential Areas
b. Define Target Areas/Hot Spots
c. Label Highest Profit Areas To Be Hit
2. Make Data Base Of:
a. VIP's, Mayor, Chamber Members, Directors, Community Members, Club Presidents, etc.
b. All Businesses, Industry Guide, Yellow Pages, etc.
c. Chamber Businesses
d. Potential Accounts: Trucking Companies, Government, Rent-A-Car
e. Fax Data Base Shell
3. Data Labor Pool Base
C. Associates Arrive With New Franchisee
V. BLITZ TIME
A. Round Up Resources
1. Students (4) Walk Business Districts
a. Gather Business Cards With Fax Numbers
b. (4) Car Wash Truck Wash In #1 Highest Profit Area
c. Team Meeting
2. Second Day - Acceleration
a. Students Hit Coffee And Donut Shops
b. Moms Dropping Kids At School At 8am
c. Office Complexes, More Fax Numbers
d. Four Major Restaurants For Business Lunches
e. Lance Goes On A Mission
aa. City Business License
ab. Meeting With Chamber Of Commerce
* BBS Board System
* Crime Watch
* Fax Data Base
* Join Chamber
* Grand Opening Data
* Car Wash Coupons
* Volunteer
ac. Phone Calls
* President Of All Clubs
* Politicians
* Competitors
* Tentative Sales Calls To Government Agencies
ad. Board Of Realtors
* Coupons
* Join - Add On Computer
3. Day Three - Saga Continues
a. Students Hit Phone Booths
b. Bulletin Boards
c. Realty Offices (Boxes)
d. Grocery Stores
e. Restaurants
f. Park And Rides
4. Day Four - Big Parade
a. Students In Cars With Signs
b. Cash Wash Trucks
c. Driving Through Shopping Centers
d. Driving Through Business Complexes
e. Driving Through Colleges
f. Grocery Stores Everybody
g. Students Leave 6pm
5. Fax List Complete
6. Lance And Franchisee Sit Down And Bid Fleet Accounts By Fax And By Mail
7. Day Five - Start Corporate Employee Program
Expert and Franchisee
8. Lance And Computer Person Set Up System
9. Media Blitz - Corporate Washing, Fundraisers, Follow-Up Press Releases
10. Inserts In Newspaper. - We're Done
B. Throw A Party
C. Scout Any Competitors And Route Days
(Make Data Base Of This)
"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs