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JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.
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SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

Video Email And Its Impact On Internet Marketing
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Internet Marketing and Viral Marketing Techniques
It seems as if viral marketing is one of the most successful strategies that one can employ with Internet marketing. Viral marketing is an Internet marketing practice that employs referrals, recommendations, and reviews in order to quickly spread word about a product or service. Gmail, Utube, and various viral videos on the Internet have all been transmitted by the viral marketing technique. These online entrepreneurs have enjoyed immense success by employing the viral marketing technique. For more details visit to www.paylock-generator.com .Think about it as an exponential effort once launched its benefits and effects only get stronger.

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
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Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

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Internet Marketing And Viral Marketing
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Viral Videos: Lethally Effective Advertising Carriers
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Using Viral Advergames For Worldwide Advertising and Marketing
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Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed
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Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

The Single Biggest Marketing Mistake Online


I have been marketing online since 1990. Long before the Web came about. I have been actively marketing on the Internet as we know it today since 1994.

Yes, I'm an Internet Marketing old geezer.

I have pretty much tried it all and seen it all online when it comes to marketing tactics.

Certainly, there are new strategies and tactics being thought of and tested everyday, and that's why I continue to buy new ebooks and teaching products from others because you can never know it all -- no matter how successful you are.

But the single biggest mistake I see online, and have seen for many years, regardless of the strategy being used, is one simple thing...

POOR TRACKING!

People often ask me...

"John, is there any ONE thing that you can attribute your online success to?"

The answer is simple... TRACKING.

I am a tracking FREAK. I track everything. And I mean EVERYTHING.

As my good friend Jonathan Mizel likes to say...

"As online marketers we are not in the 'marketing' business we are in the MATH BUSINESS."

If you want to know the difference between success and failure online it comes down to one thing.

If you want to know the difference in making 10 dollars online or $10,000, it comes down to one thing.

If you want to know if your hard work is not going to waste, its comes down to one thing.

TRACKING.

I like to joke that the secret to being successful in Internet Marketing is this really complex "formula."

Then I go on to explain this exact formula...

When we do things online, such as our marketing tests, site changes, place ads, buy clicks, do a JV, whatever, one of TWO things happen EVERY TIME.

Yes, only one of two things happen.

1. THEY MAKE US MONEY 2. THEY LOSE US MONEY

Amazing rocket science isn't it?

The fact of the matter is Internet Marketing is EASY. It's an absolute JOKE to make money when you have the basic fundamentals down, and that you TRACK your efforts.

The tracking results will tell you what works and what doesn't. Then it's EASY...

YOU KEEP DOING WHAT WORKS AND STOP DOING WHAT DOESN'T!

In order to be extremely successful online you must learn to track everything. You must learn the value of tracking and get used to doing it.

You make a change to a headline on your site you must track it.

You test a different price you must track it.

You use a different description on your Web Site to get people to opt-in to your list you must track it -- not just the percentage of people that opted in, but also the QUALITY of the people that opted in. I.e. Are they buying or taking the necessary ACTION you want for them to take AFTER they have opted in?

The biggest tracking mistake people make is lumping all of their TRAFFIC SOURCES together when trying to determine their conversion rates.

In other words, when someone is trying to figure out how many people are buying or taking a specific action when they visit a site, they are taking their total traffic numbers and doing the math based on the total number of buyers (or whatever the desired action was.)

BZZZZZZ THANKS FOR PLAYING.

Major mistake. Huge. Yet marketers are doing it everyday. And ironically, it's being done by some people that are making a lot of money!

I know, because many of these people are friends of mine and I've given them a hard time about it. We laugh about it, but they know it's true and they are working hard to become better "trackers" as I hope you will too.

(Don't worry I'm almost done with this article and will stop rambling in a moment.)

The problem with not tracking traffic sources (such as individual pay-per-click keywords, link partners, search engine listings, JV links, affiliate links, etc.) is this...

YOU CANNOT ACCURATELY DETERMINE WHAT IS *WORKING* WHEN YOU TEST.

For example, if you run PPC campaigns for multiple keywords (and if you track them properly) you will find that some keywords generate great conversion rates and sales.

Others will create sometimes NOTHING.

In fact, many will be losers. I.e. they don't turn a profit. Yet many PPC advertisers will continue to just lump all their PPC traffic together, and as long as they are making more than they are spending they consider it a "Victory."

DUMB.

Tracking allows you to MAXIMIZE your efforts. It allows you to SQUEEZE every last penny of profit our of your marketing.

The other major pitfall with lumping all of your traffic sources together is when you go to make changes -- such as testing prices, or different headlines, or new bonus offers, or another guarantee, or anything else.

If your traffic fluctuates on a given day from a given traffic source (which it WILL) your results will always be SKEWED.

Your conversion rates for a specific test may in fact be HIGHER for that given day. OH JOY!

But, guess what? If the traffic to your site happened to fluctuate so more of it happened to come that day from a source that typically converts higher than the rest of your traffic, it's very possible that your "test" may have...

DECREASED YOUR CONVERSION.

That's right, DECREASED! But you'd never know it because looking at your overall traffic stats "appears" as if your average daily conversion rate increased.

So what do you end up doing? You KEEP that test because you think it is making you more money.

99.999% of online marketers are making this mistake. And people wonder why it can be difficult to make money online.

Reason #1: Poor Tracking

We'll touch more on this topic in the near future. I strongly believe it's the single most importance element of Internet Marketing success.

I know for a fact I would not have made 10% of what I have been blessed to have made from marketing online if I wasn't a tracking freak.

I am going to teach YOU how to become a tracking freak for your business. It's the ONLY thing that matters when marketing online -- because it tells us what works and what doesn't. There is no guesswork.

-----------------------------------------
John Reese is an Internet Marketing pioneer that has been actively marketing online since 1990. John has sold millions of dollars worth of products and services online and his network of Web Sites have received over 1.4 BILLION Web Site visitors since their inception. You can learn more about John, his home study courses, and subscribe to his free ezine by visiting:

http://www.marketingsecrets.com

(c)2003 MarketingSecrets.com. All rights reserved.

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