ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

Viral Marketing - The Future Of Advertising?
To understand viral marketing you need to be familiar with social memetics ? the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed
Have you ever been to a chat room?Have you ever posted a message?If yes, now you may learn some free web advertising secrets on how to market your products and services in chat rooms.Chat Room Marketing is the use of online chat rooms to promote your product or service.

Internet Marketing and Viral Marketing Techniques
It seems as if viral marketing is one of the most successful strategies that one can employ with Internet marketing. Viral marketing is an Internet marketing practice that employs referrals, recommendations, and reviews in order to quickly spread word about a product or service. Gmail, Utube, and various viral videos on the Internet have all been transmitted by the viral marketing technique. These online entrepreneurs have enjoyed immense success by employing the viral marketing technique. For more details visit to www.paylock-generator.com .Think about it as an exponential effort once launched its benefits and effects only get stronger.

Referrals: Getting Good Business By Doing Good Business

Whether you're a conventional sales person, a professional – such as a dentist or lawyer or doctor – or a business owner, you've got to have clients to stay in business. There are several ways to do this: either continue to find new customers, keep all of the customers you've ever had, get old clients to return, or get customers to send in referrals.

In this essay, we'll focus on getting old clients to come back and referrals. How do you get them? How do you ask for them? How do people choose to come back? How can you get people back when they don't want to come back?

I recently did a keynote at a Dentist's Conference. The dentists were very uncomfortable asking for business, assuming that if they gave great care, had good patient relations, and had a wonderful office, the patients would know they were supposed to come back. Except 50% or more didn't return. I suggested the following action: call the patient and say:

"Hi Mr. Jones. Dr. Smith here. I just realized that the last time we saw you was 8 months ago. I'm wondering if you have any thoughts about coming back for additional care? I'd love to take care of your dental hygiene with you, and wonder what you'd need to see from me to feel comfortable coming back for follow up?"

USING FACILITATIVE QUESTIONS TO KEEP CLIENTS ACTIVE

Facilitative Questions like this will help clients who have bought your product at least once to decide to come back again. But, how do you get folks to bring in their friends, short of asking them point blank: "Would you refer your friends for me please?"

Obviously, whether or not to use you, or choose your product, is a decision the person or company has to make. How do they choose to go out of their way to tell their friends or colleagues about you?

Here are some ideas:

If you own a company, your product and your service will bias further business opportunities. Get to know how customers perceive your product and service (and the service is even more important than the product). In some way connect and ask if you've given them what they deserve, and ask what they need to consider in order to recommend that their friends to do business with you:

* send a questionnaire;

* call the client to make sure they are happy;

* send an email;

* offer a gift – 10% off next purchase, etc.

Whatever it is, make sure it's easy for them to administer. There have been many gifts I've been offered if I make a referral but the gift is too difficult to get to – either it's technology that I have a difficult time downloading, or something I have to send away for. Too hard.

REFERRALS THROUGH FACILITATION

The other thing you can do is use a Facilitative Question that helps the client – or patient – decide to take an action:

"I hope you enjoyed the support/product/care you got from us. I'm also hoping that we made you happy enough to tell your friends about us, so that maybe we can offer your friends and colleagues the same level of care that we offered you. What would you need to see from me to know we could support folks you know, and make it comfortable for you to refer us?"

For some reason, we all assume that if we do good work, we'll be referred. But sometimes, people just plain forget. And sometimes, we've left something undone that makes it difficult to fix because we don't know we've done anything.

People who come back on their own return because you're giving them what they want in a way that they want it. If they don't like what they got from you, they won't come back – and, most likely won't offer you the reason unless you ask specifically (most people either don't want to bother when they've gotten back service, or would be willing to tell you if you specifically asked).

I was doing some phone coaching with a long-standing client once. I listened while he had a delightful conversation with an old client whom he hadn't done business with for a while. They spoke about social things – their vacations, their families, their jobs. It was obvious that no business was mentioned: it was, in his terms, a 'relationship call'. I wrote a Facilitative Question down on the paper in front of him, and my client – as per arrangement - repeated it to his client:

"I've noticed that your patterns went from giving us regular orders to giving us no business at all. What has stopped you from doing business with us recently?"

The client gave a surprising answer:

"Last time we did business, you left us with an implementation problem that you didn't fix. We asked you 3 times to come back in and fix it, and you claimed it wasn't your problem, but that we had created the problem internally. So we hired a consultant who fixed the problem for us and it cost us $8,000. After that we had to take your name off of our preferred vendor list and we aren't allowed to use you again. But since I've always liked you, I've been willing to have these social conversations with you."

My client went white. He was stuck – his client had tried to discuss the problem, and the response was inadequate. Asking him for more business, or a referral, was not appropriate.

For those of you who are curious, we did solve the problem by using a Facilitative Question and an apology:

"My goodness! What a mess I left you in. I'm so, so sorry and sad, and we deserve not to do business with you anymore. And I'm angry with myself that I didn't even ask until now. What would you need to see from me to be willing to let us to make it up to you somehow? I would like to get to the point in which we could find a way to work together again, if that would ever be possible, but certainly not until you are in a position to trust us again. How can I go forward now in order to right that wrong?"

THE EGO PROBLEM

The biggest problem with asking for referrals is our egos. We want to be able to say, "Look at ME! Did I give you a great product/service, or WHAT? Don't you think you should have your buddies give me some business now?"

But of course we can't do that. So we follow the business route: send out questionnaires, get evaluations, offer promos. But I'm a big believer in calling clients specifically to request referrals, and to use that time to get some unexpected feedback on how you're really doing.

Here are a couple of questions you might ask clients:

* "How did you experience our overall service? How could it have been improved?"

* "What would you have needed to see from me/us to be willing to pass on our names to others?"

By using Facilitative Questions, you can not only help your clients decide how to refer you, but help them decide how to help you be even better than you already are. We can always be better, but we need our clients to tell us how.

Sharon Drew Morgen is the author of NYTimes Best seller Selling with Integrity. She speaks, teaches and consults globally around her elegant, doable sales model, Buying Facilitation.

http://www.newsalesparadigm.com

http://www.sharondrewmorgen.com

512-457-0246
Morgen Facilitations, Inc.
Austin, TX