ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed
Have you ever been to a chat room?Have you ever posted a message?If yes, now you may learn some free web advertising secrets on how to market your products and services in chat rooms.Chat Room Marketing is the use of online chat rooms to promote your product or service.

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

Internet Marketing and Viral Marketing Techniques
It seems as if viral marketing is one of the most successful strategies that one can employ with Internet marketing. Viral marketing is an Internet marketing practice that employs referrals, recommendations, and reviews in order to quickly spread word about a product or service. Gmail, Utube, and various viral videos on the Internet have all been transmitted by the viral marketing technique. These online entrepreneurs have enjoyed immense success by employing the viral marketing technique. For more details visit to www.paylock-generator.com .Think about it as an exponential effort once launched its benefits and effects only get stronger.

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing in a lot of sales?Would you like to know a few smart and sharp viral marketing secrets to turn it around and explode your sales?If yes, may I offer you 10 high impact viral marketing strategies to increase your sales!Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use.

Viral Marketing - The Future Of Advertising?
To understand viral marketing you need to be familiar with social memetics ? the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.

Trapped in Your Comfort Zone? Break Out and Send Your Marketing Skyrocketing

A marketer whose advice I generally respect recently published an article about how to find your comfort zone and stick to it in your business in order to create a more harmonious work environment.

In theory, it makes sense. Most of us have gone into business for ourselves to have more control over our own destinies, financially and otherwise.

In reality, however, settling into a routine can wreak havoc on your marketing, making you complacent with small rewards when taking tiny risks could give you a major business boost.

Small risks can't hurt

Recently a large corporation I did some marketing work for developed a product that was head and shoulders above the anything like it anywhere in the world (really!) in terms of quality and price. We "oohed" and "ahhed" over the product and everyone wanted one.

You'd think the company would want to capitalize on their new winner. But management wouldn't allow any comparisons to the competition in the marketing campaign for this product because it had not been done in their market before.

However, it's a tactic that is proven to work in just about every other market, it's perfectly legal and could easily have been launched on a small scale just to test it. It wouldn't even be expensive. If it worked, it would pay for itself 20 times over and could be implemented elsewhere for a small additional sum.

"No," said Mr. Top Marketer. "We want to have 1 launch because it's what we've always done, and we've been successful so far." So they used the same approach they always had.

And you know what? Despite the fact that their product was phenomenal, they lost the battle. Another brand name now owns that market.

Unless the competitor goes out of business sometime soon (unlikely, since this product rejuvenated their business), the corporation I mentioned will never make it in that particular market. Last time I checked, I couldn't even find a product from this risk-averse company in that section of a department store.

It's easy to see that the corporation I mentioned should have known better. After all, they have a whole team of marketers dedicated to bringing in more business and could have spent minimal money to try a more effective approach. But ...

How do your small business marketing plans fit in?

Although I used a big business example, corporations have no monopoly on making decisions based on how they've always done things. And most decisions to stay with the status quo anywhere are based on one thing: fear of change.

I get lots of requests for help on marketing issues. People want to know how to get more clients to hire them, want advice on an upcoming direct mailing, are frustrated because they feel like they've tried everything and want a new direction for their marketing, and so forth.

But although it seems like a major challenge when you haven't yet achieved success, marketing isn't as hard as it seems. I can think of a few dozen tactics offhand that -- if you used just a couple out of the whole lot following some simple rules -- you would see results almost overnight.

But that's where the word "but" rears its ugly head.

Stop being a "but"!

Some entrepreneurs don't even realize that they are afraid when they say, "But my clients won't respond to that," "But I'll hurt my reputation if I actually ask them to consider buying from me/hiring me," "But I tried that once and it didn't work."

How do you know your customers won't respond? Most good marketing practices are based on fundamental human psychology. Although we love to believe our clients are different, they're still human, just like us, and it's less than 5% of the general population that can't be marketed to.

Are you sure you followed the rules? Oftentimes when you put out a marketing piece on your own, you miss certain critical points. Did you follow a checklist?

Did you have an expert marketer review it before you sent it out? Even just getting an outsider to proofread your upcoming sales letter will often illuminate problems in sales copy.

Did you try this once with 3 people or with 300 or with 3,000? It takes quite a few rejections to get a single "yes" using even the best marketing tactics. And a handful of "nos" shouldn't discourage you. All it takes is one affirmative response to give your bank account a boost!

Turn each "but" into an opportunity

Rather than focusing on the negative, think about what you have to gain by trying. I'll use myself as a guinea pig to show you what I mean.

If I hadn't gotten past my own objections to moving abroad 8 years ago, I never would have had a great career as a creative director/copywriter because the opportunity never would have arisen in my hometown in Alabama.

If I hadn't moved beyond the "But it's a pain to move to another country" excuse when my husband and I decided to move to Los Angeles from Hamburg, Germany, recently, he and I would still be suffering from major health problems due to allergies we don't have here in sunny Southern California.

And to bring this back to the subject of small businesses, if I hadn't gotten past my own fear of self-promotion (which doesn't make much sense, given that I make my living helping others promote themselves, but kicked in for a short while early on), you wouldn't be reading this article today, and I wouldn't be able to help people around the world grow their small businesses.

I could tell you another 30 or so other small, but calculated risks (far less scary than international moves, I can attest) that I have made in my own small business promotions just since opening shop a few months ago. And I'll bet you've probably also been postponing a particular marketing activity because of fear and doubt.

The power of "yes"

Whether you believe it or not, every time you say no in your marketing efforts, you're stating in no uncertain terms that you don't want to succeed. What do you have to lose by saying yes?

Trust me, once you've tasted success, it will get easier to make more bold (but calculated) moves and get your marketing on track!

Copywriter/marketing strategist Jennifer McCay helps individuals and small businesses turn their expertise into marketing success stories. She is the publisher of the Avenues to Marketing Success Newsletter, which delivers tips to help you rev up your small business marketing. To subscribe and receive a FREE special report on 7 ways to improve your sales copy, head to http://AvenueEast.com