ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Software Tools To Help Your Business Sell More
Sales are all about leverage, because there is only so much you can do on your own. But, with the help of these simple tools, you can easily double, triple and quadruple your productiviting and make more sales.

Rembrandt's New PR Blog at Nielsen Business Media's Small Business Resource Center Helps Startups Increase Sales and Awareness
Get tips, insights and resources at "Rembrandt's PR and Writing Blog for Startup Success" by Melanie Rembrandt of Rembrandt Communications, www.shopfloor.com

The Emotional Highs & Lows When Starting A Home Based Business
The emotional aspects of starting a home business can have you experiencing high highs and low lows. In addition to the immediate luxuries of being your own boss, setting your own working hours, and avoiding a stressful commute, there are also significant things on the other side of the ledger.

Are Strategic Alliances "Black-Holes" or Lightening-Rods for Business Innovation?
By forming strategic alliances, large pharmaceutical firms gain visibility to new drug concepts. New technology and customer solutions are jointly developed and delivered in high-technology. Businesses of all types reach new market penetration.

Entrepreneur Magazine Ranks ActionCOACH #1 in Business Services for the 5th Consecutive Year
Entrepreneur Magazine Ranks ActionCOACH as #1 in the Business Coaching/Business Services category for the 5th year in a row. Entrepreneur's announcement of the 29th Annual Franchise 500 Award winners not only demonstrates ActionCOACH's industry strength, but its reputation in the franchise industry.

Crown Internet Marketing Announces the Launch of Its Virtual Library
Crown Internet Marketing (www.crowninternetmarketing.com) has just launched its own Virtual Library, which caters to online website owners who are looking for good marketing information, but don't want to break the bank to acquire the resources they need.

Direct Mail Postcards Provider 1to1Postcards.com Now Offers 500 Free Business Cards
With the 2007 launch of their online store, 1to1Postcards.com has extended their vast array of products to a broader spectrum of clients. 1to1Postcards.com now proudly announces the opportunity for clients to create free business cards online.

Start a Soy Candle Business for Fun & Profit
If you love candles, and spend money on them constantly, maybe you should consider getting a soy candle business of your own. These candles tend to sell themselves.

Newbie Or Master Marketer? See How Many Internet Marketing Terms You Know (E to K) T
Make More Money Online Best Online Business Opportunities Starting a Home Based Business

Effective Business Presentations Often Depend on Visual Communications including PowerPoint and Flash
Better Business Presentations, http://www.betterbusinesspresentations.com, a company that creates visual presentations for business people, understands the importance of looking good.

The Osbournes Get Set to Enter Online Casinos through Series of Video Slots Titles
The Osbournes bring their charming family antics to online casinos with a series of new video slots titles set to debut later this year.

SimpleTuition Expands Management Team with the Addition of New VP of Business Development: Seasoned Executive Christopher Stevens Joins SimpleTui
SimpleTuition, Inc., a company dedicated to helping parents and students make sense of education financing choices, today announced that Christopher Stevens has joined as vice president of business development reporting to Kevin Walker, president and CEO of SimpleTuition. Stevens will manage SimpleTuition's partnerships with educational institutions, lenders and other affiliated organizations.

Why A Successful Home Based Business Takes Time
You can become rich over night with a few quick steps..NOT!! All over the internet you will see myths and hoax's claiming you can strike gold in a few days through their internet marketing course. The problem with these claims is that it's not true; it takes time to have a successful home based business.

What To Avoid When Starting A Home Business
Starting a home business venture is an exciting time, but there are specific aspects you have to be careful to avoid. It can be a hectic time getting a home business up and running, especially if you are new to the internet industry. While it is important to begin marketing your website as soon as possible, you also want to be careful rushing into anything.

3 Quick Robotic Online and Offline Marketing Strategies to Help You Work Less and Make More Money
What is Marketing? There are many text book answers to this but I like these two definitions the most.To be successful, you have to understand what marketing is, and how to advertise.

Postcard Direct Mail Marketing: 15 Ways To Grab Attention

If you use direct mail postcards to generate leads or sell a product or service, you need to create postcards that grab your prospect's attention. The place to do that is Side A, the side that doesn't have the stamp and address on it. Here are some creative ways to get the attention of your potential buyers, some of which have worked extremely for well for my clients.

feature a wacky photograph

use a photo of your product in an unusual setting

make an outrageous (but true) claim

state your unique selling promise in an intriguing way

present your prospect's problem (the one that your product or service solves) in a compelling way

ask a provocative question, and put the answer on Side B

feature a short quiz that stimulates interest in what you are selling

just be blunt and put your offer in big letters ("SAVE 20% ON YOUR ORDER!")

quote someone famous saying something profound about your product or service

quote someone famous saying something profound about your prospect's greatest problem (the one your product or service solves). Example: "I've been on a diet for 14 days and so far all that I've lost is 14 days."

show a before and after photograph

show a photo of your product in action

feature a series of photos that demonstrate your product in action

ask a question that includes a blank, like this ___________, which the reader fills in

borrow credibility with a photo of a famous person using your product

show a customer using your product in an unusual setting (a man sitting on a camel and talking on a cell phone, for example)

show a photograph of the postcard sender, and include a personal message from that person, in quotes

create a sense of immediacy by circling the date of your deadline for ordering on a calendar, and using that as your visual

present your offer visually (if it's a discount, show the amount of money saved as a pile of dollar bills; if it is a cruise for two, show two people dining onboard)

demonstrate that you understand your prospect's challenge by showing a photo of a prospect facing that challenge

dramatize your product with a close up photo of an unusual part

design your postcard to look like a high-end invitation

ask a "true or false" question that is answered on the other side (eventually)

make the postcard interactive by inviting the reader to fold it, hold it up to the light, bend it, or do something else with it that communicates your selling proposition in a compelling (and perhaps funny) way

whatever you do, remember that the goal of Side A of your postcard is to grab attention long enough that you arouse curiosity and motivate your prospect to turn the card over and continue reading

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Alan Sharpe is a business-to-business direct mail copywriter and lead generation specialist who helps business owners and marketing managers generate leads, close sales and retain customers using creative direct mail marketing. Sign up for free weekly tips like this at http://www.sharpecopy.com