ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed
Have you ever been to a chat room?Have you ever posted a message?If yes, now you may learn some free web advertising secrets on how to market your products and services in chat rooms.Chat Room Marketing is the use of online chat rooms to promote your product or service.

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

Internet Marketing and Viral Marketing Techniques
It seems as if viral marketing is one of the most successful strategies that one can employ with Internet marketing. Viral marketing is an Internet marketing practice that employs referrals, recommendations, and reviews in order to quickly spread word about a product or service. Gmail, Utube, and various viral videos on the Internet have all been transmitted by the viral marketing technique. These online entrepreneurs have enjoyed immense success by employing the viral marketing technique. For more details visit to www.paylock-generator.com .Think about it as an exponential effort once launched its benefits and effects only get stronger.

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

The Business Leader as Ultramarathoner

Have you ever heard of an ultramarathon? A standard marathon is just over 26 miles. An ultramarathon is usually on the order of 50 or 100 miles, though there are some that span one thousand! Imagine the endurance required to run such a race.

Running a business requires the kind of devotion and stamina that ultramarathoners can only dream about. Like the 100-mile runner, the successful business leader must maintain focus, keeping an eye on the path...on the mileposts that mark progress...and on the long-range goal.

Unlike an ultramarathoner, your long-distance business run ends only when you leave the business by choice or when it dies an unnatural death. For in business the real success lies in creating something you can live with for the long haul, a crucible into which you can mix your creative vision and talents to build something unique and useful.

Keeping Stakeholders Focused

It's critical to your success to help your stakeholders stay focused, too. A good business delivers value to employees, customers, investors, and the community in roughly equal measure. Lose focus in any of those areas and you can find yourself headed for a business train wreck.

What happens when a business and its stakeholders lose focus? I recently observed a group of people at one company meeting to discuss the project manager's dissatisfaction with pink bubble wrap.

Eight people spent one hour in a meeting to talk about why bubble wrap had to be pink. Was that meeting necessary? Of course not. The focusing question to ask is: Does this meeting deliver real value to business stakeholders? Is it lined up with the business' principles and what it does consistently well?

Best intentions aside, such meetings are indicative of deeper problems that have gone ignored for a long time.

How Many Bubble Wrap Meetings Can You Afford?

In larger companies the symptoms of a loss of focus can go on for years. The systemic problems that occur in such situations develop gradually. Unless you are paying attention, you hardly notice them until they reach an almost ridiculous peak.

In smaller businesses, though, the results of defocusing can be catastrophic. They come upon you quickly like potholes in the road because you are moving at high speed. Before you know it you're sitting at the roadside, wondering what happened.

If you are going to avoid such problems, you must take action ahead of time. You must begin before the beginning.

Paying Attention Before the Beginning

During a business' startup phase, well before launch, founders and leaders must take the time to get conscious about what they are doing and why they are doing it. Smart leaders create answers to questions like:

What is our business about?
Who are we as a business?
What do we believe about the right way to conduct business?
What sort of relationships do we want to have with our customers, employees, investors, and the community?
What is our company's unique value to its stakeholders?
What is the unique value that our product or service brings to solving customer problems?

The time you make to answer such questions is repaid a thousandfold as your business grows. Be fanatical about indoctrinating your staff, employees, investors, customers, and the community about your principles and what you do consistently well. Do so in terms they can relate to: Employees: Focus on delivering the value of what you do consistently well to those you serve. Make sure they KNOW who you serve and teach them how to be customer advocates. Reward such advocacy. Make sure they understand the value your business delivers to each stakeholder.

Customers: Create a communication strategy that connects intimately with those you serve. SHOW the value of your focus -- don't tell, because talk is cheap. Build relationships that feed improvements to existing products and services, and get your customers involved in creating new ones.

Investors: Keep them informed about your progress. Speak the truth clearly. Hide nothing. Act ethically. Plan for the long term (even if you personally want to take an early exit).

Community: Be involved as a good community member. Pick a cause that's congruent with what you do and support it with passion. Show the community you'll be there for the long term.

Your Courage and Devotion Set the Tone

Above all, have the courage and devotion to keep yourself focused. There is no stronger example than that of your own life. Do your best to be the sort of person you want others in your company to be. For they will look to you as the model for acceptable behavior, values, and creative passion.

It's your race. Run it well!

Michael Knowles, co-author of The Entrepreneur's Concept Assessment Toolbook (http://www.booklocker.com/books/1988.html) helps businesses take what they do best and focus it on success. A Principal in One Straight Line LLC, Michael has over 25 years of experience helping companies create communication strategies help them engage customers, employees, investors, outsourcing partners, and the community. Michael can be reached at mknowles@onestraightline.com.