ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

Internet Marketing and Viral Marketing Techniques
It seems as if viral marketing is one of the most successful strategies that one can employ with Internet marketing. Viral marketing is an Internet marketing practice that employs referrals, recommendations, and reviews in order to quickly spread word about a product or service. Gmail, Utube, and various viral videos on the Internet have all been transmitted by the viral marketing technique. These online entrepreneurs have enjoyed immense success by employing the viral marketing technique. For more details visit to www.paylock-generator.com .Think about it as an exponential effort once launched its benefits and effects only get stronger.

Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed
Have you ever been to a chat room?Have you ever posted a message?If yes, now you may learn some free web advertising secrets on how to market your products and services in chat rooms.Chat Room Marketing is the use of online chat rooms to promote your product or service.

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing in a lot of sales?Would you like to know a few smart and sharp viral marketing secrets to turn it around and explode your sales?If yes, may I offer you 10 high impact viral marketing strategies to increase your sales!Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use.

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

Tap Employee Passion For Business Success

Meriwether Lewis set the stage for the Corps of Discovery's success before one single "employee" had been hired. From the outset Lewis and Clark engendered a communications culture that brought in the right prospects, then kept morale high and increased the productivity of those eventually hired.

More important, Lewis' communication culture not only outlined the day-to-day duties of Corps member, it imbued "employees" with a sense of mission and meaning.

He ruthlessly searched for just the right recruits. Lewis sought the strong, skilled and eager, rejecting the weak, ignorant, and unmanageable. And through properly communicating his needs, he was able to get the people who could learn and live his "brand" to apply.

Prospects were told openly and honestly about working conditions: you will be in hostile territory, surrounded by hostile people. You must rely on your own devices for food and shelter, and you could die.

They learned about benefits: "great personal rewards will be bestowed upon you by a grateful government," if you are selected.

Lewis took his "employees" one step farther: you will go, he told them, where no non-natives have gone before. You will help find the Northwest Passage. You will aid in the advancement of science, discovering new places, new species and new peoples. The mission is one of critical importance to the security of the new nation.

It was this open, honest communication of the emotional aspects, the meaning of the job that unleashed the potential of the Corps of Discovery as "brand emissaries."

Why Bother Communicating With Employees?

Sure, you're saying, when it's a matter of life and death, and you must depend on the person next to you for your survival, it makes sense. But, we're just talking about business here.

The same goes for business. Employees are your most important audience, and that they hold the keys to your organization's success. Let's examine the facts to find out why this assertion is true.

Companies spend millions of dollars each year developing mission and vision statements, identifying their brand, and then communicating their brand promise through various media.

Employees are the primary "media" in the majority of brand contacts. In most companies, employees don't understand the brand promise well enough to communicate it, let alone live it and articulate it clearly.

Gallup research of 300,000 businesses indicates that 75% to 80% of your people are achieving much less and feeling far less enthusiastic about their work than they could be. If all your employees were "fully engaged", Gallup says, your customers would be 70% more loyal, your turnover would drop by 70%, and your profits would jump 40%.

The research also found that consumers who felt fast food restaurant employees did a great job were five to six times more likely to come back to that brand. At banks where employees stood out, the customer was six to 20 times more likely to continue the relationship.

Additionally, great employees also tend to engender "passionate" customers. For example, customers who praised store-level associates were 16 times more likely to be passionate about the retailer's brand.

Get employees on board from an emotional perspective and they carry their passion out to customers. Passionate customers carry it beyond to prospects through word-of-mouth.

Need an example? Let's look at SAS Institute, a company with a clear mission developed from today's new realities. In its mission, SAS embraces lifelong learning for employees and service that is focused on customers with improvements driven by those customers.

Employees want a company that understands they have a life outside of work, that they have a need for learning and development beyond the strictly job-related.

Recognizing this, the company built a 200-acre corporate campus, landscaped to encourage outdoor leisure. Thousands of acres adjacent to the SAS campus were bought and made available for employees to buy and build their homes. A private junior and senior high has been opened on campus so parents can have lunch with their kids.

Employees are treated like university faculty and are helped by the company to pursue their own intellectual interests, as well as their job-related ones.

As a result, instead of the typical 20 percent turnover of software companies, SAS has had turnover of less than four percent. SAS has a 95 percent annual renewal rate among its customers, and revenues increased from $653 million in 1996 to $1.13 billion in 2001.

So, take a lesson from Meriwether Lewis: communicate your brand position with your employees, tell them openly and honestly what's happening inside the company, and unleash some passionate results of your own.

About The Author: Harry Hoover is managing principal of Hoover ink PR, http://www.hoover-ink.com. He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Duke Energy, Levolor, North Carolina Tourism, Ty Boyd Executive Learning Systems, VELUX and Verbatim.