ADUTAINMENT: Advertising as Entertainment
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Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

Internet Marketing and Viral Marketing Techniques
It seems as if viral marketing is one of the most successful strategies that one can employ with Internet marketing. Viral marketing is an Internet marketing practice that employs referrals, recommendations, and reviews in order to quickly spread word about a product or service. Gmail, Utube, and various viral videos on the Internet have all been transmitted by the viral marketing technique. These online entrepreneurs have enjoyed immense success by employing the viral marketing technique. For more details visit to www.paylock-generator.com .Think about it as an exponential effort once launched its benefits and effects only get stronger.

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed
Have you ever been to a chat room?Have you ever posted a message?If yes, now you may learn some free web advertising secrets on how to market your products and services in chat rooms.Chat Room Marketing is the use of online chat rooms to promote your product or service.

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

Viral Marketing - The Future Of Advertising?
To understand viral marketing you need to be familiar with social memetics ? the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.

A Successful Window Washing Business Requires Follow-up With Your Customers!

A while back I wrote an article entitled "A successful window cleaning business requires follow-up, follow-up, and more follow-up!". That article was geared more towards following up with window washing prospects who haven't made a decision to use your services yet. This article focuses on getting your current window washing customers to use you again and again.

The beauty of the window washing business is that it is a repeat business. Glass is always getting dirty. So all you have to do is sell people on your service one time, and if you do it correctly, you should have that customer until he or she moves or dies.

I would hate to be in the appliance business. Sell 'em a refrigerator one time and then wait 20 years and sell 'em another one. Bummer.

In the window washing business, your residential customers will generally want you back every 4 to 9 months. This assumes of course, that you do a good job. Commercial customers are more frequent-every two weeks, every month, etc. I recently spoke to one of my system owners who does the front entrance to a water park every day. So again...the commercial customer frequency is going to be different.

Since the title of my manual is called How to Start Your Own Residential Window Washing Business, we're going to talk about residential customers.

I can't emphasize enough how important it is to follow-up with customers. Window washing is generally at the bottom of most people's thoughts, so it's your responsibility to provide them a courtesy call when they're due to get their windows cleaned again and bring the issue of window cleaning to the front of their mind.

But first, you need to know how often they prefer to get their windows done, right? I would always ask my first-time customer this when the initial job was done. The conversation would go something like this:

Mrs. Jones, protecting your windows on a regular basis with a professional window cleaning is important, not too mention the fact that you'll have clean glass all the time. Most of my customers have their windows cleaned every 5 or 6 months, but when would you prefer that I service your windows?

See what she says. If she's not sure, make a note of that and still call her back in 5 to 6 months. People need prompting. As I stated earlier, you're probably at the bottom of her thoughts.

Then when it's approaching call-back time, give her a call. I prefer phone calls over sending a reminder notice because it's too easy to disregard a reminder notice. A phone call forces the customer to make a decision--Yes, no, or I'm not ready yet.

Of course, our desired response is a "Yes", but as strange as it sounds, any answer is a good answer. Every single contact we make with our customer strengthens the relationship for future business. This is one of the reasons I always sent various greeting cards throughout the year. It lets my customers know that I'm still around. And doing this also keeps your competition at bay. Your customer will think twice before talking to one of your competitors due to your relationship building efforts.

When you call a customer back, here's how the phone conversation should go:

Hi Mrs Jones, this is Steve Wright with Sparkleclear Window Washing Service. I noticed that I cleaned your windows back on November 16th, so it's been about 6 months. I was wondering if you're ready to get the sparkle back in your windows again.

That's it. Easy. If you know what you're going to say and say it with confidence, your customers will thank you for calling them and you'll increase your business. It's really easy. Heck...if I had the time, I'd do it for you. Because there's no better feeling then when a customer says "Yes, come on back" to you on the phone.

And here's the best part. Repeat business is free! Getting the initial customer requires time and money spent in marketing, but getting a repeat customer requires a measly little phone call.

So..the moral of the story is to make the phone calls.

'til next time. Happy cleaning!

Regards,

Steve

Steve Wright is the author of How to Start Your Own Residential Window Washing Business, and has started hundreds of individuals on the path to success in their own window washing business.

Mr. Wright has also developed a revolutionary online web-based system called The Customer Factor to assist all window washing business owners in maintaining and growing a successful business. Using both of these resources provides the one-two punch needed to catapult anyone from zero to six figures per year in the window washing business. For more information, give Mr. Wright a call at 256-546-2446 or visit either of the websites posted.