ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed
Have you ever been to a chat room?Have you ever posted a message?If yes, now you may learn some free web advertising secrets on how to market your products and services in chat rooms.Chat Room Marketing is the use of online chat rooms to promote your product or service.

Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

Internet Marketing and Viral Marketing Techniques
It seems as if viral marketing is one of the most successful strategies that one can employ with Internet marketing. Viral marketing is an Internet marketing practice that employs referrals, recommendations, and reviews in order to quickly spread word about a product or service. Gmail, Utube, and various viral videos on the Internet have all been transmitted by the viral marketing technique. These online entrepreneurs have enjoyed immense success by employing the viral marketing technique. For more details visit to www.paylock-generator.com .Think about it as an exponential effort once launched its benefits and effects only get stronger.

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing in a lot of sales?Would you like to know a few smart and sharp viral marketing secrets to turn it around and explode your sales?If yes, may I offer you 10 high impact viral marketing strategies to increase your sales!Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use.

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

How Video Production can be used in PR

At the core of any successful public relations campaign is effective communication.

Yet in this technological era, there are now more methods than ever to convey important messages to different audiences.

Video production is one area that is constantly changing. Let's take a look at some of the common applications in public relations.

1. Video News Release (VNR)

An obvious example of how PR and video production can work seamlessly together is the Video New Release. This is basically a press release in video format.

A 90 second video is created which is then distributed to television stations for airing in news programs. When VNR's are well made, it is extremely difficult to differentiate them from a regular news story.

An example is a publicity stunt for the launch of a new airline on the evening news.

Tip: Include your script with the VNR and any suggested intro to give the network flexibility in putting together your story.

2. CD-ROMs

For clients that have complicated products and need a lot of promotional material, CD-ROM's can be an effective medium.

CD-ROMs are particularly flexible as they can include video, audio, brochures, documents and website/email links. They are perfect for travellers who wish to reduce the amount of marketing materials they need to carry.

Mini CD-ROMs or CD-ROM business cards also come in a variety of sizes and shapes that can be made to suit your campaign. An example is they can be cut into the shape of a flower for a campaign for a seed producer. The only negative is that because of their small size they are unable to hold lots of content, unlike the regular sized CD-ROMs.

An example of CD-ROM we undertook was for a Professional Society that had a topic that it needed the press to understand and write about. A CD-ROM was used to show video interviews with leaders in the industry and also to display documents, which explained the topic in more detail. It is also contained website and email links to relevant sites and people in the industry.

Tip: Picture quality of a CD-ROM is half that of DVD. Use a high quality broadcast camera at the shoot to ensure clear and professional looking pictures.

3. Trade Shows

Go to any expo and you will nearly always find that all of the large and impressive stands will have video content constantly running.

The key to any successful trade show DVD is lots of exciting pictures with informative titles and music.

Trade show videos suit companies that have complicated products where people need to see to see how it works and in what situations.

Tip: Make sure that your trade show video conveys your messages without the use of a voiceover. Voiceovers must be avoided as they will not be heard at a trade show. Instead, use titles to tell your story.

4. Special Events

An effective way to launch award ceremonies, conferences, and corporate roadshows is by using a powerful video opener.

When planning an event, use video to set the mood. Use it to educate, inspire, motivate or excite.

If the event has a large audience, filming the event live and displaying the content on large projector screens dispersed around the room will ensure that attendees can all see the action.

At the recent Keep Australia Beautiful Victoria Sustainable Cities Awards, we created a relaxing and picturesque video that showed lots of different shots of trees with autumn leaves. The theme for the night was autumn and the video was played while people enjoyed their cocktails. Autumn decoration were also used throughout the venue, as well as lighting that was created to splash autumn leaves over the walls and ceilings. It was an appealing way to set the mood for the night and it proved to be a great success.

Tip: Work out your objective and theme for the event and get your video production to reflect your theme. For your next PR project, think about how you can harness the power of video to get the right message across to your audience.

Marie-Claire Ross is one of the partners of Digicast Productions. Digicast Productions works with organisations who are not satisfied that their marketing and training materials are helping their business grow. She can be contacted at mc@digicast.com.au. The website is at http://www.digicast.com.au