ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

It is Personal, It's Business
It is Personal, It?s Business

What You Should Know When Buying A Small Business
If you want to have a business, sometimes buying one is easier than starting one. An already established business has its own advantages than building a relatively new business from scratch. But purchasing a small business, even though it seems to be the easier route to go, is not necessary easy to do. And there is certainly a load of things that you have to know before you go ahead and buy a franchise or any pre-existing business.

Economic Program For An Internet Home Business
The cost of running an Internet business is low relative to common business expenses. But existing consumption habits may cause cash burning. New Internet enterprisers are apt to find within few months that they spent the budget, and the burden of household payments forces them to return to the labor market.

10 Step-by-Step Business Startup Guide: Step 5
STEP 5: Create Key Assets

Business Name - How to Choose One
It's very important to get your business name right. You may already have a business name but it's not too late to change it.

Cabinet Refacing Business Opportunities
With all the cabinet refacing business opportunities out there, you could have a home based business that grows in this expanding industry. You've wanted your own kitchen updated, or talked to friends and family who have put out thousands of dollars remodeling theirs.

Time To Learn The Basics Of Video Marketing
An article that will help you learn the basics of marketing with video One of the latest forms of online advertising, video marketing has emerged as a great way for businesses to brand their name and website Through video, businesses are able to embark on marketing campaigns that drive large amounts of customer traffic to their websites

Vinyl Graphics, Stay Ahead With Your Business Advertising
It doesn?t matter if you are new to business or are the CEO of a major company, most will agree that advertising is not always an easy task This is largely due to the fact that there is so much competition in the business world that you are always fighting to stay ahead of those who market similar products or services

Online Video Websites, Why You Should Leave Video Comments
Are an individual who loves getting your entertainment online? If so, there is a good chance that you know what online video sites are. In fact, there is also a good chance that you have visited, at least, one before. If you have, what did you think of the videos that you saw? If you liked them, did you rate them or leave any comments? If not, you should have http://www.babiess.info

How To Advertise Your Web Hosting Business
Advertising your web hosting site

Small Business CRM Is Here To Stay
If you ask most small business owners what priority CRM has in their short-term business plans, chances are you'll get more than one blank stare. The fact is that most small business owners don't even know what CRM is not to mention how significantly it can benefit their growing company.

'Project IVR Unleashed' by Datatel - Helps Business Prepare for a Successful IVR Strategy Execution
"Project IVR Unleashed" is collaborative resource dedicated to educating business leaders about the best utilization of IVR (Interactive Voice Response) as part of their business operations strategy.

Business Magazine Articles
Free Web Hosting Domain Name Internet Affiliate Marketing HTML or WYSIWYG (What You See Is What You Get) editor are the most preferred. Before buying any ready and customizable CMS, check what modules are available for updating, and which are most useful to you. Some Content Management Systems also come with a newsletter management system, a shopping cart system, user tracking system, advertising tracking system, among others. When you can accomplish this conversion on a regular basis you will know that your website marketing strategy is truly a success. If you have a website you can list other people's websites on yours and become an affiliate making money online through sales commissions every time someone goes to their site through your...

Online Business Brain Dump - Create a Mailing List
A newsletter is a great tool for keeping in touch with your website visitors. Your topic choices are almost endless.

The Business Owners Conflict of Web Design vs SEO
While search engine optimization (SEO) focuses on text quality and density, web design focuses on appearance and aesthetics. Designers loathe text-cluttered web pages. They like images stand out on their own.

Risky Business: You May Not be as Daring as You Think

I thought I was through with exams when I finished college. Then my financial adviser (a.k.a. stockbroker) had me take a test to measure my tolerance for risk. He said, there were no right or wrong answers, but I knew better.

Once I had taken a personality test when I was in career transition (a.k.a. unemployed). My counselor had said the same thing, "There is no right or... ," but when he told me my score he noted it was on the edge of the bell curve — the wrong edge. My need for acceptance by others was high; so high that I could not confront a taxi driver who gave me zero change from a $10 bill, on a $4.50 fare.

I was very leery of taking this "risk-tolerance profile." As I expected the questions showed that I was a total "wuss." (In Pittsburgh, if you're 15 and a guy it means you always cover your ears in winter).

A typical question; if your portfolio dropped 21.8 percent in one year, would you:

a. Sell all your equities?

b. Sell 1/3 of your equities and buy intermediate-term, tax-free municipals?

c. No change, staying the course?

I selected 'c' not because I believed in my strategy but out of total fear.

And yet deep down, when it came to the important things in life I felt that I was a risk-taker. I could be as much a risk-taker as an F-16 fighter pilot or a New York City undercover cop. However, no test ever asked the real important questions of life, the kind of questions that affected my daily reality. Questions like:

You have to drive to the airport. You get in your car, turn on the engine, and the gas gauge is on "E." Do you: a) immediately fill up, b) drive to the airport but don't put on the air conditioning, or c) drive back and forth without ever looking at the gas gauge again. OK, now lets add some real risk to the above question. What is your answer assuming your spouse is in the car with you?

Now let's deal with food instead of hedge funds. For example, for breakfast you like your bagels dark but definitely not burned. You've just put a bagel in the toaster, and it is just not dark enough. You put it in the toaster again, just nudging the dial to the optimum position, taking into consideration the heat already generated and the level of darkness around the edges of the bagel. As you wait for your bagel, do you: a) stand there staring at the bagel, b) let the dog out, c) get your newspaper from the driveway and check the Knicks score.

How would your answer change if it were your last bagel?

Now lets deal with the most risky part of life — relationships: Its 11:30 p.m., Thanksgiving Eve; your wife is exhausted, having cooked the 24-pound turkey and the rest of the food. She asks you to place the turkey in the fridge in the basement. She reminds you of last year's fiasco when you forgot to refrigerate the bird. Do you: a) do it immediately; run upstairs to report to her that you completed the task. You then return to the basement to ensure that you have closed the fridge door, b) leave a note for your teenage son to do it when he comes in after midnight.

Now for extra credit. You get a call from your high-school sweetheart. She asks to meet you for coffee in an hour. Do you: a) decline and tell you wife about the call, b) decline and not tell you wife about the call, c) ask your son if you can borrow his mousse. You get the idea. On this kind of test, I would score very high.

I figure once I fine-tune my questions, I could use this kind of questionnaire to screen professionals trying to give me advice. For example, my internist wants me to come in to review the results of my prostate exam and to discuss the different options and the risks involved with each course of action. I may surprise him and ask him to complete my questionnaire first. I want to see what kind of risk-taker he is.

P.S. My stockbroker just took my exam. He failed. I am looking for a new broker. Any recommendations?

Hesh Reinfeld writes a syndicated business humor column. You can read additional examples of his columns on his website: http://www.heshreinfeld.com Or contact him at hesh1@comcast.net