ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.
Republicans and Sex

Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

Viral Marketing - The Future Of Advertising?
To understand viral marketing you need to be familiar with social memetics ? the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing in a lot of sales?Would you like to know a few smart and sharp viral marketing secrets to turn it around and explode your sales?If yes, may I offer you 10 high impact viral marketing strategies to increase your sales!Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use.

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

Does Your Business Need a Toll-Free 800 Number?


Should your business have a toll free number for customers to make sales, service and billing inquirers? The industry began in the early 1970's and today most customers expect you to have it. Providing a toll free line can bring in a number of benefits to your business.

From the customer standpoint, it opens an opportunity to inquire about your products or services at no expense. Not only does it show you are established and successful, but it also shows that you care about what is convenient for them. It creates a corporate image of your company in their mind. Customers expect you to give something back in return for their business.

Think of it this way. Have you ever purchased from a company that didn't have a toll free number? Some companies may not benefit from a toll free number, such as those with business to business sales or companies with a limited local targeted market. In other cases, such as catalog sales, Internet stores or companies with a continuous demand for support will most definitely need it. A toll free number allows you to advertise a "local" number to anyone in the United States. It is human nature to be attracted to anything free and it entices the customer to act now.

When was the last time you heard a toll free number in a radio or TV commercial? Were you able to remember or write it down? Did the number spell out any words? Having it spell a particular word is called a vanity number. Vanity numbers can be crucial for any business as they are easier to remember and promote. One company spent millions to have 1-800-FLOWERS and it has affected their sales in a positive manner.

When considering activating a toll free number it is important to also look at the drawbacks. Besides the fact of creating an extra expense, you will receive more calls from customers that are not necessarily serious about your offerings. Since the customer has nothing to lose, they may be tempted to call even if they are not interested anytime soon. Toll free lines also give them the ability to inquire multiple companies at no expense, while increasing your chance of losing the sale.

Whether you are a home-based business or a large fortune 500 company, anyone can get a toll free number and utilize a pbx phone system. If your company has less than 16 phone lines, then an excellent product to check out is called Talkswitch.com. It is a very affordable pbx hardware system and is what Gotmerchant.com uses as well. It is fully loaded with features such as auto greetings, multiple extensions, on-hold music, different modes (closed & open), etc.

Number Search – ATT's web site has a useful tool for searching toll free numbers on any available prefix (800, 888, 877 & 866). Take your time and find a good vanity number that is relevant to your line of business. Avoid using words that are hard to understand vocally, such as "swipe." Asking a few friends or family members to repeat the number will be a good test.

Service Providers – doing a search on Google for "toll free number" or "800 number", will come up with a number of service providers. Be careful when choosing one as you may run into a few flakey companies. Major carriers such as, ATT, SBC, Sprint and Verizon offer the service, but are normally higher for low usage clients. Other carriers that specialize in this line of product, such as Telcan, also provide a reliable service at an affordable price.

Tracking System – most providers offer an online management system that logs your call data in real-time among other features. One common feature is the ability for the provider to place a 1 or 0 in front of the caller's phone number. You can use the call data to improve employee productivity and per call profitability.

Personalized Auto Greetings – for a personalized auto greeting, look into the pbx phone system previously mentioned. An example of a such greeting would be, "Thank you for calling Gotmerchant.com, for sales press 1, billing press 2 and so on."

Live Rep – the toll free number can also be setup to go directly to your phone without any greetings. Having your customers bypass a list full of menu options before speaking to someone may have a positive affect.

Voice Mail – You can retrieve your messages by calling your toll free number or use an online account management system if one is available. The voice mail service provided by your local telephone company may also be used.

Number Portability – a portable toll free number belongs to you and not the carrier. You will have the ability to switch providers at anytime.

Incremental Billing – the long distance is billed in blocks of time and typically come in 6, 30 or 60-second billing increments. A shorter interval will result in lower fees and can be significant on a larger monthly volume. 6 second billing is the most popular choice.

Call to Ring Number – toll free numbers are pointed to any phone number of your choosing. One helpful feature among providers is the ability to instantly change this number.

Setup Charges – there is normally no setup fees associated with a new toll free number unless you are using a vanity number. Even then, there are some carriers that do not charge a fee for setting one up.

Interstate & State to State – when researching providers, make sure the rates you are quoted is for interstate (within your state) and state to state calls.

Residential or Business Line – not all carriers are able to provide service to a business using a residential line.

Shared-Use Numbers – some providers offer what they call a shared-use line and allows more than one person to use the same number by utilizing a pin number.

Curtis Stevens is the VP of sales at Got Merchant Accounts, an online provider of credit card processing services. They can provide you with the ability to accept credit/debit cards, gift cards, check guarantee, etc.

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