ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

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Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

Internet Video Marketing-Discover The Latest Evolution In Online Marketing
Currently, most marketing brochures and newsletters are using text and pictures in combination to attract a consumer's attention. Some pictures are a combination of still and animated objects to better the chances of attracting a prospective customer. But, if there is anything advertisers and consumers have learned about marketing, television advertisements are still the best way to attract attention for a product and keep it in the consumer's memory.

Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

Internet Marketing and Viral Marketing Techniques
It seems as if viral marketing is one of the most successful strategies that one can employ with Internet marketing. Viral marketing is an Internet marketing practice that employs referrals, recommendations, and reviews in order to quickly spread word about a product or service. Gmail, Utube, and various viral videos on the Internet have all been transmitted by the viral marketing technique. These online entrepreneurs have enjoyed immense success by employing the viral marketing technique. For more details visit to www.paylock-generator.com .Think about it as an exponential effort once launched its benefits and effects only get stronger.

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing in a lot of sales?Would you like to know a few smart and sharp viral marketing secrets to turn it around and explode your sales?If yes, may I offer you 10 high impact viral marketing strategies to increase your sales!Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use.

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

Peek a Boo - We See You -- 7 Trade Show Tips for Marketing Managers

Peek a Boo - We See You

Does your company have a description for a full-time job that says "Stand in the booth and hand out brochures."?

Doubt it.

"Working the booth" often falls to the person closest to the show site, or part of a sales team. So, staffing for trade shows might be haphazard, considered a reward for sales performance, or based on corporate marketing criteria.

Then the question becomes how many people in a booth and what should they do? These are the basics the exhibit, sales and marketing managers should use for the most effective presence at each show.

1. Allocate space for two staff for each 10' x 10' area. This decreases when you have conference areas, demonstrations, theatre, large equipment, storage and other space-eating situations. Know the floor plan when selecting staff.

2. Make sure everyone has a copy of the floor plan for the show. It should be marked with:

* Location of your booth

* Locations of competitors

* Locations of partners

* Locations of prospective clients

* Location of exits for emergencies

* Booth floor plan clearly showing locations of storage, literature, conference area, demonstration, technical equipment, etc.

3. Add a list of people responsible for keys for storage, scheduling the conference area, etc.

Most important, who is responsible for technical equipment? To make sure it's in the booth, operating properly and who to call if it isn't working.

Finally, spell out very plainly any rules and regulations affecting how the show space can be used. These should be from Show Management and your corporate policies. Think of all the unknowns and cover everything from disposing of trash to liquor in the booth, from balloons to swearing, from use of cell phones to dismantling before the end of the show.

4. Understand the schedule of the trade show and the surrounding events. You may need fewer people at certain times and a larger staff during peak times. For example, if the luncheon is on the show floor, there will be traffic, thus you'll need more people. And conversely, if the show floor is open during The Awards Luncheon, you may need less staff. Past experience and corporate expectations are required when you set the staff schedule.

5. Know when appointments are scheduled. You need some flexibility in your staff scheduling. People will come by early, late and unexpectedly.

6. Not everybody needs to be IN the booth, but may be required to be nearby to handle a surge in visitors, such as a buying group, or to cover when appointments run late. This extra staff can be reached via beeper and should be used to gather market intelligence - talking with competitors, partners and general networking - while waiting to be called.

7. Staff needs to be aware that they are three-dimensional. They have a front, a back and a side. Actually, two sides plus a top and a bottom. So, there are lots of ways that people can view us.

We've all had staff who look like they're wearing blinders - who think they're only responsible for the space directly in front of them. They aren't conscious - or don't care - or don't know that they should care - about what's going on around them.

There's a great tendency to assume that people only see us from the front, as when we look at them and shake hands. Not true. Visitors usually see us first from the side, and then decide to approach us.

So stand up straight. Smile. Get ready for business.

Julia O'Connor - Speaker, Author, Consultant - is president of Trade Show Training, inc. Based in Richmond, VA, Julia travels the country helping companies in a variety of industries put their best staff on the floor.

http://www.TradeShowTraining.com -- 800-55-3910