ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.
Republicans and Sex

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

Viral Marketing - The Future Of Advertising?
To understand viral marketing you need to be familiar with social memetics ? the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing in a lot of sales?Would you like to know a few smart and sharp viral marketing secrets to turn it around and explode your sales?If yes, may I offer you 10 high impact viral marketing strategies to increase your sales!Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use.

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

Website Marketing Program Success: Web Metrics


Measuring and understanding your Website's marketing performance is a process that is sometimes placed permanently on the "back burner." Knowing how and why your Website marketing programs perform the way they do, however, can lead to greater success.

In Part 1, http://websitemarketingplan.com/Arts/SiteSuccess.htm , we looked at how to improving Website marketing success through marketing planning and project evaluation. Here, we'll look at several Web metrics, ways to measure and improve your Website marketing by understanding the data.

The specific data you collect and analyze will depend on your Website goals and resources available to you. Here are just a few of the measures to consider, along with ideas for making related Website marketing programs a success:

Shopping Cart Abandonment Affects Marketing Program Results

A shopping cart is often abandoned before the sale is complete. The reason is not always negative. Sometimes people are simply browsing or using the shopping cart to help research a future purchase. Many times, however, something is wrong. The shopper is confused by navigation, for example, or frustrated by the number or complexity of steps required at checkout. She may also have discovered information (such as undisclosed shipping charges) that changed her mind or she may have security concerns.

Understanding why and where your visitors abandon their orders can lead directly to marketing program improvements and increase conversion rates. Also, comparing profiles and order content of "abandoners" versus "completers" may lead to additional marketing insights.

Successful Marketing Programs Increase Conversion Rates

Conversion rates tell what percent of people respond to your call to action. (Place an order, sign up for your newsletter, etc.) There are numerous factors -- both Website marketing related and visitor related -- that can affect your conversion rate.

The checkout process, navigation, and Website content (sales copy, link text, graphics, etc.) all play a part. Visitor involvement, such as interest level and customer's place in the buying process, also affect conversion rates.

Website metrics that may uncover opportunities to improve conversion rate include page views, time spent on the Website, number of previous visits, and click rate on links leading to critical pages.

Average Order Size Can Indicate Website Marketing Program Success

An increase (or decrease) in average order size can serve as a metric for marketing success when upsell methods are used. Customer demographics and order content can identify effective (as well as ineffective) techniques.

Upsell programs can include suggesting items complementary to those ordered (ink refills for a pen, for example) or offering products or services at checkout that have general appeal to demographically similar customers. You can also offer related add-on items -- such as a free newsletter or product/service sample -- at checkout. This further opens the door for future business.

Measuring Marketing Program Success Through Search Engine Results

Search engines and directories can be a large source of Website traffic. Measure results from this traffic and identify ways to improve Website design to increase search engine results.

You can measure results by search engine and by keyword. The former can lead to improving your site structure, resulting in more effective listings on specific search engines. The latter can help you refine Website copy to emphasize more effective keywords and phrases.

There are numerous search engine measurements. A few that can lead to improving site success are inbound traffic analysis, clickpath analysis, and visitor satisfaction levels.

Web Metrics / Analysis Resources

Condensing Web metrics into a single article is like writing "Rocket Science in Three Easy Steps" -- impossible. You can get a better understanding of Web metrics by reading books written by the experts and conducting a search on the phrase "Website metrics."

To learn more about the technical issues surrounding Web analysis, read Web Site Analysis and Reporting, by Robin Nobles and Kerri-Leigh Grady.

Web Metrics: Proven Methods for Measuring Web Site Success, by Jim Sterne includes case studies and discussions that explain how to use Web metrics to improve Website marketing program success.

About the Author

Bobette Kyle draws upon 12+ years of Marketing/Executive experience, Marketing MBA, and online marketing research in her writing. Bobette is proprietor of the Web Site Marketing Plan Network, http://www.WebSiteMarketingPlan.com, and author of the marketing plan and Web promotion book "How Much For Just the Spider? Strategic Website Marketing For Small Budget Business." ( HowMuchForSpider.com/TOC.htm )

Copyright 2003 - 2004, Bobette Kyle. All rights reserved.

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