ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed
Have you ever been to a chat room?Have you ever posted a message?If yes, now you may learn some free web advertising secrets on how to market your products and services in chat rooms.Chat Room Marketing is the use of online chat rooms to promote your product or service.

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing in a lot of sales?Would you like to know a few smart and sharp viral marketing secrets to turn it around and explode your sales?If yes, may I offer you 10 high impact viral marketing strategies to increase your sales!Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use.

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

Internet Video Marketing-Discover The Latest Evolution In Online Marketing
Currently, most marketing brochures and newsletters are using text and pictures in combination to attract a consumer's attention. Some pictures are a combination of still and animated objects to better the chances of attracting a prospective customer. But, if there is anything advertisers and consumers have learned about marketing, television advertisements are still the best way to attract attention for a product and keep it in the consumer's memory.

Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

10 Top Ways to Explode Your Online Business Profits

Do you have an online business that's not generating the online income you expected? Well if it's any consolation, you're not alone. Many online businesses have experienced the 'deadly silence' of the Information Super Highway at some time. If you're selling a product or service online, the necessity for website traffic is obvious, but the methods used to steer visitors to websites, seems to be constantly changing.

What should you do to get more traffic to your website? Firstly, you could invest a little time and money and follow these 10 ways to explode your online business profits. Whether you have an affiliate site or teach people to make money from real estate investing, these guidelines will apply to you.

1. Back to basics with your website

Your website is your store front, and as such should be set out in a way that everyone can easily find their way around. It should be easy to navigate with text links or buttons displayed where your visitors would expect them, which is at the top of the page or on the left-hand side. Also, ensure text links are blue and underlined because that's what people are used to and expect to see.

Don't clutter your website. You can have as many web pages as you need, so there's no point in trying to cram everything onto one page. Spread it out and allow for plenty of white space. It will make your site appear 'open' and friendly. You don't want to make your visitors feel confused or intimidated by too much information. Also, and for the same reason, keep graphics and images to a minimum and never use animated graphics. They cause too much distraction.

2. Make buying from your website a pleasurable experience

Whatever you're selling from your website, It's imperative that your visitor can quickly find the product they want, order it and pay for it in one fluent transaction. To enable them to do this, make sure your products are properly listed and categorized. Always give a good description of the product, its features, benefits and price. It's a good idea to include packing and shipping in the price, so your visitors know exactly what it will cost them.

Wherever possible, always give a guarantee. Online customers need to be assured that they can return the product if faulty or unsuitable. Create a webpage clearly outlining your returns and refunds policy. A guarantee will encourage trust and help build credibility. Making a buying decision and the payment process easy for your customers, may bring them back again. Repeat business is key to boosting your online profits.

3. Give your online customers a reason to come back to your website

If a customer has bought a product or service from you and is completely satisfied with the whole transaction, chances are they will come back. But it is only a chance. So how do you persuade a customer to come back and buy from you again? You could give them something for free, or a bonus each time they buy. You could create loyalty by giving them a virtual 'money off' coupon or voucher, which they can redeem against their next purchase.

You could ask them to subscribe to your 'savers club' in return for 10% off all future purchases. Each purchase they make could earn them points, which could be redeemed for prizes. Every time they purchase a product, their name could be entered into a weekly or monthly draw for a special prize. Make buying from your website fun and rewarding if you want your visitors to become multiple purchasers.

4. Get up close and personal with your prospects

At least as close and personal as you can, without causing undue suspicion of ulterior motives. One way to get closer to your customers is to capture their name and email so you can stay in touch with them. You could make your website a free subscription site. Customers could complete a short online form, giving their name and email and creating a user name and password. You could then email them on a regular basis with relevant product information and news of special offers.

Alternatively, you could ask your site visitors to subscribe to your online newsletter in return for freebies or discounts. This way you'll be able to provide them with more information about your products, new lines, end of lines, special offers, discounts and provide direct links to any part of your website. Keeping in touch with your customers makes them feel valued.

5. Free online promotion tactics

If you want traffic, and traffic equals customers, there are a number of essentially basic things you must do to promote your website. Here, we'll look at the free options. Firstly, submit your website to the search engines. Over the course of a month you should make additions/changes to your website. Even minor changes will count. This lets the search engines know that your site is active.

An active website will maintain its position and even rise above inactive websites. Submit your website to all the local directories. People like to buy local. It makes them feel as though you're operating within their local community. Join a reciprocal link program. Exchanging links with other related, but non-competitive, sites could help with your search engine ranking. A website that has a lot of links pointing to it is considered a popular website. But make sure it is a quality reciprocal link program. I prefer to do my own links. It isn't hard but it takes time and some patience.

6. Search engine optimization - keywords

There have been books written on this subject, companies specialize in it and everyone wants it for their website. Here are the basics. Make sure your web pages each have a 'title' tag. Individual pages should have separate titles and not default titles like 'new_page_1.htm'. By far the most important aspect of SEO is keywords. These are the words or phrases that potential customers are likely to type into the search field of major search engines.

When looking for keywords, search engines will first check your pages' title, then the headline followed by the first 2 paragraphs of text. While it's important to place as many relevant keywords into your web pages' Meta tags, it's equally important to include main keywords and phrases in the content of your viewing page. Keyword density or frequency within the first 2 paragraphs is also significant to search engines in determining how relevant your site is.

7. Web page content. The new king of the road

Fresh, interesting, informative, keyword-rich content is king. Search engines just can't get enough of it. Why? Simple! Because the Internet is primarily an 'Information Highway'. If people use the Internet to search for information, it's logical to assume that search engines are designed to find it for them. A web page that is constantly providing its visitors with news, reviews and interesting articles is high on a search engines hit list.

A websites' level of popularity depends on the value of the relevant content it provides. So, it must be valuable, relevant and it must be grammatically sound. It also needs that infusion of keywords. Adding regular content to your web pages, is a sure fire way of getting your site noticed, and should be placed high on your list of Internet marketing strategies.

8. Internet marketing - your success depends on it

If you're selling anything online, your success will, to a large extent, depend on your level of knowledge and experience in marketing. Marketing is responsible for making or breaking a business, and that applies to both online and offline businesses. To be successful online you must learn to become an all-round successful Internet marketer. Here's one very effective tip...

Write an interesting article about your business or products. It must be informative and not contain blatant advertising. Submit your article to ezines and free article websites. Go to Google and type in 'article submissions'. Register your details, copy and paste your article, assuming you have pre-written it in MS Word, and put your website URL in the resource box provided.

With so many website owners desperate for content, they'll put your article, together with your details and URL, in their newsletters, ezines and on their websites for all their customers to see. Result? Instant free advertising and recognition.

9. Viral marketing - spreading the word

Another marketing strategy worthy of inclusion is viral marketing. This may take a bit of time but it's very effective and is well worth the effort. Here's an example. Write a short e-book, say 10 pages, about your products or services. Include as many facts and figures, features and benefits as you can in order to make the book 'valuable' to your prospective customers. But more importantly, include several links back to your website.

Turn your book into a Portable Document File (pdf). Get the free software to do this by typing 'free pdf' into Google. When you have created your book as a pdf file, submit to 'free ebook submissions' and 'ebook submission', again using Google to find the relevant websites. Also, allow your site visitors to download a free copy from your own website and encourage them to give it to others for free. The idea is to get your free book with your website links circulating around the Internet and bringing new customers to your site.

10. Paid advertising - make it count

Online advertising and marketing are both forms of online promotion. Whilst there are many aspects, which are free, the alternative is to pay for results. The most important thing to consider when choosing to pay is the return you can expect from your investment. If you invest $100, the very least you should expect is to cover that sum. Everything above that is profit. But which is the best way to go for online advertising?

Let's look at a few of the choices. Banner ads, ezine and newsletter ads, pop-up ads, classified ads, email lists and pay per click. Online advertising companies will create banner ads and pop-up ads for you and display them on certain participating websites. If a prospect clicks on the banner or pop-up they are redirected to your website. Ezine, newsletter, email lists and classifieds will generally consist of a written ad, with a text link, being placed into a high volume traffic website, email or subscriber list. With pay per click ads, you only pay for the amount of clicks your ad receives. To know which is the most effective, will require some online research and investigation.

Jan Peterson founder of http://www.goldstarreview.com researches and reviews business opportunities including internet marketing, real estate investing, affiliate marketing, financial investing, and more. Over 400 FREE reports available.