ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Viral Marketing - The Future Of Advertising?
To understand viral marketing you need to be familiar with social memetics ? the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.

Internet Marketing and Viral Marketing Techniques
It seems as if viral marketing is one of the most successful strategies that one can employ with Internet marketing. Viral marketing is an Internet marketing practice that employs referrals, recommendations, and reviews in order to quickly spread word about a product or service. Gmail, Utube, and various viral videos on the Internet have all been transmitted by the viral marketing technique. These online entrepreneurs have enjoyed immense success by employing the viral marketing technique. For more details visit to www.paylock-generator.com .Think about it as an exponential effort once launched its benefits and effects only get stronger.

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed
Have you ever been to a chat room?Have you ever posted a message?If yes, now you may learn some free web advertising secrets on how to market your products and services in chat rooms.Chat Room Marketing is the use of online chat rooms to promote your product or service.

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

What My Cat Taught Me About Niche Marketing

Some people are "dog people," others are "cat people." I'm a cat person. Regardless of which pet you prefer, we can all agree that pets enrich our lives in many ways. They provide unconditional affection, they don't care what we look like, and sometimes even they teach us a life lesson.

But I never expected my cat to teach me a marketing lesson! A niche marketing lesson, to be more precise.

At this point, the dog lovers reading this are saying that this cat person is crazy. But I'm not. Here's how it happened.

Like millions of other pet lovers, I bought plenty of pet toys. We all want to be able to interact with our pets, yet still have them not be bored when we're away.

My cat went through the usual toy assortment: feathers, balls with bells in them, foam balls, catnip, string, and an assortment of stuffed rodents. Because we all want the best for our furry friends, I bought the biggest stuffed rat I could find. It received an occasional sniff but was mostly ignored.

The medium-sized stuffed mice received more attention, but only if I moved the mouse or threw it for the cat. He wouldn't play with it on his own.

Then my cat was given a pair of tiny stuffed mice. I thought they were too small and would be ignored just as the giant rat was.

Boy was I wrong!

Like a lion on a gazelle, my cat pounced on the tiny mouse and gave it a beating it would never forget. He played mouse hockey through the house, scoring goals under the refrigerator and under the stove. He played baseball, tossing the mouse high into the air and catching it again, or hitting a home run on the way down. He played jungle lion, proudly carrying his prey back to his waiting pride (me!).

So what does all this warm fuzzy cat stuff have to do with online sales?

It's a metaphor for niche marketing. The cat is the consumer. The cat toys are your products. The ultimate goal is to match the former with the latter.

Your first product, the giant rat, was of vague interest to the consumer (the cat). The consumer sniffed at your ad or sales page, but did not like what he smelled, and moved on. No sales.

Your second product, the medium-sized mice, were more interesting to the potential buyer. He would take action, but only after intensive prompting on your part. You would probably have to spend a lot on pay per click ads or gave away lots of bonuses to get his business. A few sales might be made, but it would be expensive to get those sales.

But your third product, the mini-mouse, was pure magic! Your cat consumer took one look, something in his brain clicked, and a sale was made. It was as if your product was a key that unlocked the part of the customer's brain that triggered the buying impulse. Jackpot!

That's what my cat taught me about niche marketing. You must find a product that somebody desperately wants (preferably a large group of somebodies). That product must be exactly what they were looking for, even if they didn't know they wanted it! It must be so tantalizing that your customer is more concerned about playing with his new toy than he or she is about paying for it.

You see, I made a classic info-product mistake with my cat. I gave him what I thought he would like. I wasted money promoting large stuffed rodents and heaps of other toys to him. What I didn't do is ask him what he needed and give him that!

Don't make the same mistake! Figure out what your customers want FIRST, and give them that. Then watch them pounce on it so fast that the payment process is almost an afterthought for them.

I have since learned that the mini-mice are about the same size as real mice. No wonder the cat was sold on them immediately! He had never seen a real mouse, but there was a mini-mouse sized niche in his brain that was instantly gratified by the smallest mouse toy.

Don't give your customers what you think they need. Ask them what they want, and give them that. Then you will have truly created a better mousetrap, and they will beat a path to your door (and your bank account)!

Doug Smith is a Chemical Engineer and operates several niche websites for topics such as Natural Remedies, Career Research and Hair Removal Answers.

Copyright 2005 by Doug Smith. This copyrighted article may be freely copied as long as no content is changed (other than line length to fit your publication). All hyperlinks must remain active and clickable.