ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

Internet Marketing and Viral Marketing Techniques
It seems as if viral marketing is one of the most successful strategies that one can employ with Internet marketing. Viral marketing is an Internet marketing practice that employs referrals, recommendations, and reviews in order to quickly spread word about a product or service. Gmail, Utube, and various viral videos on the Internet have all been transmitted by the viral marketing technique. These online entrepreneurs have enjoyed immense success by employing the viral marketing technique. For more details visit to www.paylock-generator.com .Think about it as an exponential effort once launched its benefits and effects only get stronger.

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

Viral Marketing - The Future Of Advertising?
To understand viral marketing you need to be familiar with social memetics ? the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed
Have you ever been to a chat room?Have you ever posted a message?If yes, now you may learn some free web advertising secrets on how to market your products and services in chat rooms.Chat Room Marketing is the use of online chat rooms to promote your product or service.

Top 5 tips for Marketing Your Real Products in Our Virtual World

It can be a challenge to market real/tangible products in the virtual world. And, it's certainly much different than marketing services or virtual products. We have put together a quick tip list that every tangible product based business needs to consider when selling in a virtual market.

Image is Everything

You've heard it said – image is everything. And, it is. However, for product based business owners, that "image" is influenced by the images. That's right – the product images that you have on your website! Just like brick and mortar business, you must put your products in the best possible light. How do you do that? Consider our brick and mortarcounterparts.

1. Staging – every product in a retail brick and mortar store is carefully placed. The "stage" is set. There may be suggested accessories strategically placed near the product itself, or there may be "decorative" elements – such as when a home décor company exhibits a vase with flowers inside. We all know that the flowers don't (usually) come with the vase. But, it puts you, as the consumer, in the right frame of mind. Even in jewelry stores, you will see this example – there are small flowers, loose gemstones and more in the velvet-lined cases. That is another example of setting the stage; making the entire image a "feast for the eyes" will do wonders for your sales.

2. Make it crisp and sharp. Clear, sharp images on a website are a must. It's better to not have an image at all than to have one that is fuzzy, blurry, under lit, or over exposed. Remember, your product images are meant to entice your potential customers. And, if they aren't clear, your potential customers can just as easily find another virtual store that has clear pictures.

Sweat the Small Stuff

Unlike virtual products, such as e-books or software, or services such as virtual assisting, web design, or computer programming, you must creatively include every single detail that the customer may notice in the real world in the description of your product in the virtual marketplace. Even if you think that it's obvious.

Let us give you an example. Dee has silver and gold jewelry on her website. Months ago, there was a customer who ordered, but, when she received her product, she realized that the product had 14 KT gold accents (rather than silver accents – which is what she wanted). The picture was (in Dee's opinion) clear enough to show 14 KT gold accents – so she didn't include it in the description. But, it wasn't clear to the customer. Even if you aren't in doubt, include the details (even the obvious ones)! Your customers will thank you for it.

That "small stuff" can make or break your product based business in the virtual marketplace! Don't leave anything to chance or to the customer's interpretation. Graphically and creatively describe each of your products – down to the minutest detail.

Time Is On Your Side

In the virtual marketplace, just like in a brick and mortar store, you must make time for your customers – take time for your customers. Unlike some service and virtual product based businesses, the time you take with each of your customers can make or break a sale. For example, with Kim's therapeutic grade essential oils, she must spend time with her customers showing them how to apply the oils, with, for example, the raindrop technique. Unfortunately, in the virtual marketplace, this isn't possible as a one-on-one activity. However, she does take the time with people to share the various ways the can bring wellness to their pets and their own lives with her products, in conjunction with a complete life change for them. That is a time consuming task. However, in the end, both Kim's customers and her business benefit 100 fold from the time that she spent.

Simply put, you cannot afford to not spend time with your customers.

Similar to our service based business owner counterparts, time is a valuable commodity. We must take time, though, to build relationships with our customers and potential customers. While an individual customer may not need your products today, a well developed relationship with a potential customer (in the form of giving them time well spent) will keep your business name in their memory for when the occasion arises that they do need your product.

Virtual Reality

Both Kim and Dee have products that appeal to the senses. Dee's expertly handcrafted, delicate fine jewelry and masterfully created leather journals are a feast for the senses. In person, a customer can touch the ultra polished, extra smooth silver, allowing their eyes to enjoy the shine and glimmer of the bling bling, that is a piece of fine jewelry, or take in the wonderful warm smell of leather, while appreciating the feel of the grain with their hands, the beauty of the hand binding with their eyes. In the same way, Kim can merely open a bottle of oil and her customers can bask in the aroma, the feel, the quality, while listening to Kim explain the benefits of that particular oil – a total feast for the senses.

In the virtual world, we must constructively adapt to be able to give our customers that feast of the senses. While the technology isn't there for "scratch-n-sniff" websites, there are technologies that you can offer – on top of a description that beautiful portrays the customer's experience with that product.

1. Audio – you can add audio to your website, describing your products, leading your customers on a virtual tour of your store, or simply giving your customers a "taste" of your products via customer testimonials. One caveat here, though, only use audio that is relevant to your business. "Cutesy" music that begins as soon as someone pops into your web store will have most customers leaving faster than they stepped in.

2. Video – You can give product demonstrations, 360-degree product views, or create a video of you expertly creating that product. The point of video is to bring your customers in, and get them involved with you and your products. The video should enhance the product images you have (not replace them!), and should add to your customer experience, rather than distracting them.

Show me the Money!

So, you have perfect product images, creative, professionally written product descriptions, you are prepared to spend time with your customers, and you are making use of audio and video to appeal to their senses. But, you still aren't making a profit. What's happening?

One of the biggest challenges a tangible product based business owner faces is pricing concerns. Like your service business counterparts, you must put a price on your time – particularly if you are creating a product to sell. You also must consider "overhead" (storage space, utilities, employees, etc), just like your service business counterparts. But, you also must consider things like the cost of shipping & shipping supplies, and the cost of your product or raw materials. This seems like it should be common sense. However, the death of many product businesses has been due to grossly underestimating the actual cost of products.

You must account for every single piece of material that you put into your product, and price accordingly. There are some popular mark up plans available online, however, to use those most effectively, you must actually sit down and figure your exact cost. Otherwise, you run the risk of underestimating your costs, and therefore under charging for your products.

As real product based business owners in the virtual world, both of us understand that there are many hurdles to leap over, and often times, different hurdles than our service based business counterparts. However, both of us strongly believe that, even in the virtual marketplace, a real product business can thrive – exceeding the growth and profitability of product business in brick and mortar stores. It simply begins by marketing your real product in the virtual marketplace with the above 5 tips in mind.

About the Authors:

Dee Kreidel is a Christian who has been deeply blessed through motherhood, entrepreneurship, single living, and even through chronic illness lupus). She is a single mother to three, author, speaker, and business owner. Visit her web site Faith Minders to find intricate handcrafted Christian jewelry and handcrafted leatherprayer and writing journals and accessories. Also, make sure to visit Ms. Kreidel's Quikonnex channel, In the Spirit of Grace

Kim Bloomer is a natural pet care educator helping pet owners learn to care for their pets through natural, holistic means.Disease prevention is her goal to help pet owners lower their pet care costs and extend the lives of their pets. Visit her website Aspenbloom Pet Care and her dog's blog on natural pet care from a canine perspective Bark 'N' Blog Look for our elegant dog gear jv coming in Aug.