ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

Viral Marketing - The Future Of Advertising?
To understand viral marketing you need to be familiar with social memetics ? the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.

Internet Marketing and Viral Marketing Techniques
It seems as if viral marketing is one of the most successful strategies that one can employ with Internet marketing. Viral marketing is an Internet marketing practice that employs referrals, recommendations, and reviews in order to quickly spread word about a product or service. Gmail, Utube, and various viral videos on the Internet have all been transmitted by the viral marketing technique. These online entrepreneurs have enjoyed immense success by employing the viral marketing technique. For more details visit to www.paylock-generator.com .Think about it as an exponential effort once launched its benefits and effects only get stronger.

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

What You Need in Your Marketing Calendar

Marketing calendars are used by many businesses to help keep sales pipelines full of new prospective customers. Small businesses may just keep a simple calendar with handwritten items on the dates that marketing efforts need to be completed. These items might include attending a trade show, sending out an email campaign, or placing a buy for a magazine advertisement. Larger corporations typically have a more detailed marketing calendar planned out a year in advance. Regardless of the size of the business a good marketing calendar does have to have some key elements to assure the monthly activities in which the business is investing are paying off.

Here are a few things you need to include in your marketing calendar in order to maximize your return on your marketing investment:

1. List all of the activities you plan to do by month. Activities should include efforts like direct mail, keyword search, media buying, PR, attending trade shows and networking events, and anything else you think will help bring awareness to your business and generate qualified leads.

2. Estimate how much it will cost each month to execute each activity. If you don't have enough information about the cost of an activity, make an educated guess and make your estimate higher than you believe it will really be.

3. Estimate the number of prospects the activity will expose your brand or message to and record these in the calendar as "impressions". For example, you may send out a press release and an industry trade publication prints it. In this scenario, the number of subscribers to the magazine would count as the number of "impressions".

4. Estimate the results each activity will bring to your company in the form of revenue. Usually this is measured in the form of new customers with an average annual value associated with the revenue this customer represents to your business. Depending on the activity, the results of the effort may assist in retaining an already existing customer for a longer period of time. The value of this activity may be a more challenging number to represent, but still make an effort to assign revenue to the effort. For example, hosting an open house for your business may bring in both new prospects and current customers. If the activity results in one new customer who will spend $5,000 over the next 12 months and 10 current customers with a combined value to your business of $50,000, you might want to represent the activity as having a $15,000 return. Remember, when completing a marketing calendar, you will likely include activities that you have done in the past. By doing so, you will have a results history to reference when filling in the numbers. Marketing activities that you have not done before should have results represented in the form of goals you would like to achieve for the investment you are making.

5. Summarize your totals. Each month, you should be able to see the total number of marketing activities you have going on, how many people will be exposed to your business, and what type of results you will be achieving. Reviewing and updating these totals with actual numbers will allow you to look at your marketing history and make better decisions about the types of activities you should spend more time and energy doing.

Long-term Marketing Calendars can really impact the bottom line. In the short-term, it will help hold your team accountable to completing tasks and keeping the sales and marketing efforts in motion. If done properly, a Marketing Calendar will keep you on budget and force activities to be tied into results. The Marketing Calendar is the one part of your overall marketing plan that needs constant updating. Be sure to add impromptu marketing efforts that may have not made the calendar originally. These marketing efforts need to be tracked as well, and by putting them in the calendar, you will have a record of the activity for future consideration.

Doug has served several companies as a CEO, Vice President, Director of Business Development and Sales Manager. Doug has launched three start-ups of his own, grew revenues of a large radio station group 614% in three years, and did time at a large Marketing Agency in Indianapolis prior to starting Edge Marketing.

Doug serves as the Ringmaster for Edge Marketing overseeing the business operations. His passion is helping small businesses and start-up companies achieve their goals.

Qualifications:

Executive Director of Entrepreneur's Alliance of Indiana
Board Member of Rainmakers Marketing Group Inc.
Board Member of the Business Marketing Association for Indianapolis
Dale Carnegie Certification
Radio Broadcaster