ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed
Have you ever been to a chat room?Have you ever posted a message?If yes, now you may learn some free web advertising secrets on how to market your products and services in chat rooms.Chat Room Marketing is the use of online chat rooms to promote your product or service.

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

Viral Marketing - The Future Of Advertising?
To understand viral marketing you need to be familiar with social memetics ? the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing in a lot of sales?Would you like to know a few smart and sharp viral marketing secrets to turn it around and explode your sales?If yes, may I offer you 10 high impact viral marketing strategies to increase your sales!Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use.

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

Moving a Business Relationship from Free to Fee: Power of Freebies - Part 2

In the last issue we looked at 5 reasons why giving stuff away is a great tactic for filling your pipeline.

Now let's take a look at the kind of things you may want to give.

What Kind Of F'reebie Should You Offer?

You should aim to offer something tantalising to spark the relationship but that doesn't necessarily mean giving something that costs you in a big way. You need to put yourself in your prospects' shoes and ask, "What problem would I be grateful to have solved right now and without cost?". The more closely you can provide something that's a genuine solution to people who may need what you sell the more powerful your offer will be.

My particular favourite is a special electronic (low cost) report, guide or information pack. They're relatively easy to produce, can have a high perceived value and if delivered through a website you don't even have to pay to produce them. So you can deliver value, set yourself up as an expert and do it for a very small outlay once the initial investment in creating the content is done.

Sometimes it isn't practical or appropriate to offer f'ree information, so below I've tried to categorise a few of the more common ways to provide a f'reebie.

Note: It's a good idea to have your pipeline handy. You can get the pipeline here...

Different F'reebie categories...

* Information (on website, information pack, toolkit) It's valuable to your target, but if packaged correctly costs you nothing! The added benefit is they'll give a little more information to you if they really want it!

In order to get the f'ree information you request that they provide you with their contact details and permission to contact them with regards to their enquiry.

So, they get something useful for f'ree and we can begin a relationship with them. The MWR with this technique is to move them from "Stranger" to "Know Who You Are" plus it gets them to divulge some 'needs' information.

* Sample Service (consultation/training/coaching session) This costs you more than simply providing information but you can also move your target through the pipeline more quickly. You'll be using this freebie to move the target from 'Stranger' or 'Know Who You Are' to 'Sampled Your Work'.

Coaches usually use this approach with varied results. I'd suggest making it clear up front, how much this would usually cost and also being choosy about who you allow to take advantage of your offer.

A self-selection type questionnaire, designed to screen out people who you don't want to work with or probably won't get the full benefit will help.

One client, a training firm, uses this approach to get into large organisations by providing a f'ree training masterclass with decision makers and a small group. Their MWR is that the company takes part in a consultation first (an opportunity to learn more and make the sample work.)

* Healthcheck Free evaluations and audits for IT, people or systems is a high risk approach to offering a f'reebie. We did this once by offering f'ree website evaluations. On the surface it seemed good. find people who aren't entirely happy with their website and then tell them how we can help them get it working. The reality was a lot of work to attract uninspired and desperate clients who weren't prepared to pay for a 'proper' job.

A healthcheck can be great if you want to be inundated with enquiries but you could end up being a busy, unpaid fool. Most of the enquiries we generated from our healthcheck were from desperate people. In our experience you don't want desperate clients but more on that later.

* Workshop/Seminar A f'ree (or low cost) workshop/seminar can be a fantastic freebie. You get the opportunity to work with a captive audience, let them sample your ability and create a close, personal relationship with you.

You'll convert many from 'Stranger' to 'Sampled Your Work' in one shot which is sometimes easier than doing a whole load of one to ones.

* Paid For - Low Cost Although not exactly a f'reebie, having introductory services or providing a low risk opportunity for prospects to sample you could be a good way to move the prospect on quickly from 'Stranger' to 'Paid For Your Work'.

Some people will try to take advantage if you're not careful though so, be very clear that this is a special price and if possible put certain terms on your offer; for people who buy before a certain date or because it's a cut-down version of the full service.

* Bonus Incentive Something that's better than Paid For - Low Cost is the bonus. Basically, when somebody agrees to pay for your work they'll get an additional bonus: ie a f'ree report, book, bonus session, discount off future course etc.

* Newsletter/Regular Updates This is an example of something we call a Ping. Basically it's a way of sending information to someone to see if they're still listening and interested. When you get people to agree to receive f'ree information from you on a regular basis in return for their contact details you have permission to give them the occasional gentle nudge.

Our tips ezine has been going since 1997 and provides a great source of leads and prospects for our various business offers.

Delivering this by email, using a form on your website, will keep the cost to you low and provides genuine value to your potential customers.

Have Fun!

'Dangerous' Debbie Jenkins
debs@debbiejenkins.com

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