ADUTAINMENT: Advertising as Entertainment
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Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

Internet Marketing and Viral Marketing Techniques
It seems as if viral marketing is one of the most successful strategies that one can employ with Internet marketing. Viral marketing is an Internet marketing practice that employs referrals, recommendations, and reviews in order to quickly spread word about a product or service. Gmail, Utube, and various viral videos on the Internet have all been transmitted by the viral marketing technique. These online entrepreneurs have enjoyed immense success by employing the viral marketing technique. For more details visit to www.paylock-generator.com .Think about it as an exponential effort once launched its benefits and effects only get stronger.

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed
Have you ever been to a chat room?Have you ever posted a message?If yes, now you may learn some free web advertising secrets on how to market your products and services in chat rooms.Chat Room Marketing is the use of online chat rooms to promote your product or service.

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing in a lot of sales?Would you like to know a few smart and sharp viral marketing secrets to turn it around and explode your sales?If yes, may I offer you 10 high impact viral marketing strategies to increase your sales!Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use.

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

The Truth About Setting Up A Wealth-Pump Business: The Passive Income Myth Exposed

In theory the idea of generating additional (and passive) business revenue from books, CD programmes and eBooks couldn't be simpler. Find a market. Create a product. Watch the money roll in while you play golf, pamper yourself, shop for shoes, go fishing or enjoy a little R&R.

The reality though is a little (I'm under-exaggerating here) different.

To make income from products genuinely passive there are steps in the process that you can't afford to miss out. In fact the first phase of setting up your passive stream of cash requires hard work, persistence and intelligence. You'll have spent a lot of time, effort and money before you can truly say the money coming in is truly coming in of its own accord.

So here's the myth:

Passive Income Is Easy Income

This dangerous myth has been shamelessly propagated by (almost) all the people selling "Passive Revenue How To Products" out there. What's worse is that they promote this myth in their own interests. You see, if they told you the truth. If they actually said that implementing their fool-proof programme means working your nuts off and taking a financial risk then they wouldn't sell so many of their programmes.

The truth is - us humans love the word EASY. "Easy" sells. But nothing really worth having (as life often proves) comes without a price. So in this case, unless you're extremely lucky, you're going to have to push that passive income vehicle up, an often, very steep hill before you're going to enjoy coasting along watching the money roll in.

It's Not Really All That Passive Anyway...

In the diagram below you'll see that there's a lot of effort involved to get your product off the ground. During this time you (or your publisher) will be spending time and money. But even after you reach the top of the hill (the tipping point) you still need to be active to a certain degree in order to profit. When you're coasting along at full speed you need to steer clear of obstacles. If you forget about looking after customers or collecting the cash then your income vehicle will crash. And you can forget about making any money!

The Active Steps

Gain Real Experience

Despite what people may say - if you're planning on producing a "how to" information product you'd better know what you're talking about. This does not mean attending courses or reading books (which means you'll just be regurgitating) but actually knowing (from hard experience) what it is you're talking about. If you're ethical, authentic and genuine, then you wouldn't even dare to claim you know something when you don't. But plenty of people still do it!

How many people do you see selling "Get-Rich-Quick" programmes who are flat broke? How many tell you how to make a fortune on the Internet when they can't even do it themselves? Too many!

If we can see through their lies then it goes without saying that if you bluff it you'll get caught out eventually too.

So rule number one. If you don't know about it (from real experience) then don't write about it!

Identify An Opportunity

It amazes me, but some people even forget (or skip) this vital step and wonder why they never make any money. You've got to find a community or group of people who will share the problem your product can solve.

It's your job then to identify a genuine NEED and market for your product. What pain relief can you bring with your knowledge? What expert information can you share on a popular hobby or pastime? What challenges, problems or dreams do people have that you can genuinely help them with?

Create A Valuable Product

This is the point where you leverage your experience, expertise and knowledge by turning it into a system which can then be recorded and delivered without you needing to be there. You can convert this system into a book, eBook, audio programme, video etc.

A valuable product must be able to deliver on a promise. It must be well put together and it must be unique. What's your unique spin on the subject? What results can people genuinely expect from applying your knowledge?

It's also a false economy to create audio (thinking that it's easier) for a "how to" product, with steps to follow, when a more appropriate media would be a book or eBook. Audio is great for motivation or self-help. But not so good for step-by-step stuff like DIY, Car Maintenance or How To Draw. So don't think in terms of what's the easiest thing for you - think in terms of what's the most effective way to communicate what you know.

Also, forget the "Interview An Expert" model. It's just a cheap (and blatantly easy) way to make a quick buck without coming up with a single unique thought yourself.

Promote It Like Mad

Even if you've been published by someone else - it's still your responsibility to get the word out there. For instance, if you have a mailing list then tell them about it. Your publisher is unable to do that for you. If you're communicating using blogs, chat rooms or forums (where your knowledge is being openly displayed) then mention your book. If you're still trying to sell higher-value products and services then use this as your lower-cost way in. For lots of idea on promoting things like mad on a budget buy The Gorillas Want Bananas or Lean Marketing Toolbox.

Don't sit on your bum when it comes to promotion whether you're doing it yourself or being published. If you're not making any money and you're doing very little about it then you only have yourself to blame; your publisher can only do so much on your behalf and is likely supporting another 100 people just like you. What's your excuse - you only have yourself to look after.

The So-Called Passive Steps...

Collect and Account for Money

It doesn't matter how great the product is, how hot the market it or how much promotion you do. If you don't have a system for collecting money then you're not making any income (passive or not). Be sure to have systems in place from the outset and account for everything. You don't want to lose all your profits to the tax man.

Deliver Excellent Customer Service

Again, your job is not over until you have a happy customer. What extras and bonuses can you give? Have you got the basics right? Is your delivery process as slick and efficient as it can be? Unhappy customers will want their money back and will tell their friends to steer clear so don't crash, due to a sloppy business model, when it should be plain sailing.

It's Never Passive Forever

Eventually, after all your hard work is done, sales will decline. So make it a habit to keep on promoting. It never stops. To mistake "passive income" with "passivity" is to see all your hard work come to nothing. Take responsibility and make it pay.

'Dangerous' Debbie Jenkins
debs@debbiejenkins.com

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