ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
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Viral Marketing - The Future Of Advertising?
To understand viral marketing you need to be familiar with social memetics ? the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed
Have you ever been to a chat room?Have you ever posted a message?If yes, now you may learn some free web advertising secrets on how to market your products and services in chat rooms.Chat Room Marketing is the use of online chat rooms to promote your product or service.

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing in a lot of sales?Would you like to know a few smart and sharp viral marketing secrets to turn it around and explode your sales?If yes, may I offer you 10 high impact viral marketing strategies to increase your sales!Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use.

Why Doubling Your Fees Can Increase Business: How Pricing Affects Buyers Decision Making Process

Want to know the simple way to get all the business you could ever handle? Charge almost nothing.

That's the approach employed by busy fools anyway.

Are you a busy fool? Here's a test... If nobody has ever complained about your price then you probably are.

High Prices Are A Sign of High Value... This absolutely defies logic but we nearly all fall for it.

If everyone else charges an average of £50/hour and you decide to price yourself at £100/hour what would happen?

The last time you chose a piece of hardware (DVD Player, Washing Machine, TV) how did you evaluate which product was the best and which one wasn't?

Does an expensive branded perfume cost so much because it smells infinitely better than the cheaper alternatives?

Is a diamond really that much better than crystal at making jewellery look shiny?

Which came first? Prestige Brand or High Price?

When buying, we nearly all make the assumption that higher price means better quality, nearly all of the time. Humans often make lazy decisions based on assumptions. We have to make so many decisions each day that if we didn't create strategies and shortcuts then we'd die before achieving very much.

There are exceptions to this but generally (and within reason) the rule applies more times than not.

A Glass Ceiling

If you set your prices too low, then you've created an artificial limit for your own ability to provide high quality services and make good money without working harder than is necessary.

Low price typically begets low quality.

High price typically begets high quality.

It's very easy to lower a high price when we get it wrong, but ask anyone who's ever done the opposite and they'll tell you that going the other way is nigh on impossible.

Increasing Price Can Increase Customers... Most people think this is outrageous. But it's actually true.

In his book, Selling The Invisible, Harry Beckwith tells a story about how increasing price can sometimes sell something that previously wouldn't budge. I'll retell it quickly here...

The owner of a Native American Jewellery store in Arizona was getting increasingly frustrated at her failed attempts to sell some turquoise jewellery. She'd tried sales and also encouraged her staff to push the jewellery but nothing seemed to work.

One day, she had to go on a trip. Before she set off she scribbled a note to one of her salespeople.

Everything in this display case, price X 1/2.

When she returned everything was sold. She initially thought her plan to cut the price by half had worked. That was until she discovered the real reason.

The salesperson who found the note had misread it as price X 2 and so doubled the price of everything.

Logical pricing that seems to you to be fair, can sometimes actually make you look mediocre or cheap.

How Do You Know Their Price Is Right? Most people set their price based upon the competition.

They look at the high/low extremes and in many cases plant themselves somewhere in the middle based on their view of how they measure up.

The price you set though is sending another message.

It's telling your prospective customers how good you think you are. Average price means you think you're average. Not very compelling.

Always, always aim to be the most expensive. You'll have an instant differentiator, higher earning potential and increased profits.

Premium Price

If you can steal a lead and command a high price early on in a niche or sector then you'll own the word prestige.

This happened not too long ago in the NLP Training Market.

An explosion of training providers began to spring up quickly in the UK and most firms set their price using their competition and other training firms as a guide.

Before these firms knew it, they were all averagely priced, perceived as average and actually realised that they had to sell a lot of training to make their costs turn a reasonable profit.

Another training provider, however, set their price at approximately double the average. Not only did they find it easy to gain new customers. These customers, who spent double that of their peers for the same qualification needed to justify their expenditure and so told everyone how much better their training was.

Soon the seed was planted; the high priced firm gained a reputation (through word of mouth of its customers) as one of the most distinguished providers in the UK. Whether this firm is the best or not is irrelevant, because plenty of people believe it and are happy to pay a premium to say they've trained there.

Think Value Not Components Let's say my hourly rate is £2500.

If you're a consultant or trainer then you're probably thinking, "£2500 per hour? No chance! I'd have to do 5 days work for that much money."

If you're a successful professional speaker then you might be thinking, "That's about right."

Now let's just imagine...

I know the secret formula for making a £ million in 24 hours and I'm willing to share it with you for just £2500.

Would you say that's a pretty good deal?

Would you grumble about paying me £2500 for 1 hour's work if my advice worked for you? You'd probably have happily paid far more than this.

Depending on people's situations or problems, they will put enormous value on your ability to deliver a solution or desirable benefit.

If you can truly provide something valuable that people need and want then command a fitting reward. Don't be tied to the notion that quantity is more valuable than the outcome because it's not.

A Warning

I'm not suggesting you should immediately, upon reading this, double your prices. Of course there are other factors to consider.

* The market may not be able to stand nor afford a price that is too far above the norm. Getting it too far wrong could mean zero customers.

* You may not be providing value for money if your price is escalated beyond your ability to deliver. If you believe this is important (and I hope you do) then you'll feel like a trickster.

* You may be regulated in some way preventing such creative pricing strategies. Industry Watchdogs and consumer groups like to create this type of pressure for their own benefit. If you're regulated then price will rarely be your differentiator.

I couldn't possibly give you firm advice on pricing based upon the format of this ezine and would urge you to test carefully and make your own well-calculated decisions on the risks and rewards.

Also, if we were discussing commodities here then most of the pricing ideas I'm sharing just wouldn't work. The fact is you're usually not (or should not be) offering a commodity. You're unique, you're solving a prospect's problem in a unique way and you're communicating this in a unique way.

Consider charging more - I'm sure you're worth it!

'Dangerous' Debbie Jenkins
debs@debbiejenkins.com

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