ADUTAINMENT: Advertising as Entertainment
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SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

Video Email And Its Impact On Internet Marketing
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Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

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First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
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Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed
Have you ever been to a chat room?Have you ever posted a message?If yes, now you may learn some free web advertising secrets on how to market your products and services in chat rooms.Chat Room Marketing is the use of online chat rooms to promote your product or service.

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

Viral Videos: Lethally Effective Advertising Carriers
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Is Good Neighborliness Good Business?

[Note: This story is not a criticism of Buddhism. It is a story of neighborly love.]

Introduction

He was the least likely of neighbors to do this thing, a Buddhist turned Roman Catholic, patriarch of a California wine-growing clan.

I was a Southern Baptist youth, only recently learned how to shave, and served in the new "Korean War" as a sailor.

You know the rashness of youth. I wondered aloud, "How is it that you, a Japanese Buddhist, came to be sending your son to Mary Knoll Seminary to become a Catholic priest?"

The lesson he taught me about the important business of being a good neighbor has not been lost for more than fifty years. Here's his story in his own words.

The Patriarch's Story

At the beginning of World War II, I was struggling whether to enlist in military service. My struggle was not because I was Nisei. It was because I had a wife. I had three small children. How might I best serve my country, care for my young family, and manage my new vineyards? Even at home, I was struggling to maintain them. What would happen if I left to join the service?

I might well not have worried.

At 10:00 a.m. one morning three Military Police arrived at my home in a covered truck. They pounded on my door. They entered my house without permission.

"Pack one overnight bag for your family," the leader told me. "Be quick about it!"

By 10:15 a.m. my family and I were in the back of the truck. We were on our way to what was called a "relocation center." It was far from my own neighborhood. I never had time to call a neighbor, Nor was I allowed to contact anyone to tell them what was happening.

By evening we were in a fenced enclosure. It was to be our home until the end of the war.

He sipped his wine. I was a teetotaler, but because I was a guest in his house, and didn't want to make a fuss, I had accepted a glass. I tentatively sipped a swallow and set the glass down.

"The wine is not good?" he had asked.

"Too good," I had answered. "If I get started, I might not be able to stop."

He smiled and nodded knowingly. He continued his story.

When we returned after the war–all Nisei returned to the area–we found our homes gone. Our businesses gone. Sold for taxes to our neighbors. The first year we were gone.

I couldn't believe it. All the vines I had labored so arduously to plant, to nurture. All the contracts I had so carefully negotiated with the distillery. The home my wife and I had so lovingly remodeled. Evenings when it was too dark to work the vineyards. Gone!

We could lay claim to no part of our former possessions–property, furniture, jewelry. Nothing.

I walked the city streets in disbelief. I wondered how I could ever start over again. We were still despised as "Japs." By both the local population and former neighbors. Finding even the most menial work was unlikely,

I was in tears. What would I tell my wife?

But she knew. Surely she already knew. Something of this magnitude could not be hidden.

Perhaps in another part of the country I could get a job as a gardener.

"You know, lots of rich folks love to have a Japanese gardener," he said bitterly.

I looked around. Invaluable appointments. Lovely brocaded furniture. Priceless wall hangings. Luxurious carpets. What did he mean by "rich folks."

He sighed at the memory of his misery. He took another sip of wine. He continued.

As I stood there, tears in my eyes, someone called my name. I turned to face the voice. It was my old neighbor. He was a vineyard owner on the land next to mine–next to the land that used to be mine.

I had helped him irrigate his vines by hand one year when the drought threatened our crops. He had helped me choose the best stock to plant when I had first started. I thought we had been good neighbors.

When I returned to the area, I found that it was he who had bought my property. For taxes. My own neighbor! I tried to hide my bitterness.

"I didn't know you were back," my former neighbor told me. "Where's your family?"

I told him. I explained there had been an addition since I left. He grinned and led me to his sedan.

"Hop in," he said.

I couldn't believe that this backstabbing neighbor could have the gall to act so friendly. I don't know why, but I climbed in. He babbled happily, as if to a long-lost friend, as he drove to where my family was.

"Go get 'em. Get 'em all. I want to see the young'ns. And I have something I want to show you."

We picked up my family and left. I recognized the route.

Two of my boys were in the front seat with me. The oldest, the seminarian from Mary Knoll, suddenly cried out.

"Father! This is the road to our house!"

I thought the grin on my old neighbor's face was especially wicked. Why are you doing this? I wondered. Why are you torturing us this way?

We drove up to our old home. It looked well kept. Even lovingly cared for. Who lives here now? I wondered.

He jumped out and opened the car doors. He led us into the house and into this room where we are now sitting.

Everything was as we had left it. My wife lovingly ran her hand over the back of that teakwood table. The dust of years had not settled in. The carpets had been faithfully vacuumed. The windows regularly washed. The furniture carefully polished. Whoever lived here now must love the house as much as we did.

Seeing how carefully everything had been maintained, I couldn't be too angry with my neighbor. After all, purchase of my property had been a business deal for him. I'm sure it wasn't anything personal.

The old man took another sip of wine. He pointed at an elaborately carved, small desk with a drop down front that stood against a wall. He went on with his story.

My neighbor took me to that desk and opened a drawer. He took out a handful of papers and handed them to me. They were the deeds and ownership documents for my house and business.

I glanced at them, wondering how any one human being could be so heartless as to gloat before a family that had fallen to the depths I had reached.

"Look at them, read them," he said when he noticed I simply stood there, stupidly holding them in my hand.

When I did, my heart stopped. My name was on the first paper I looked at. With trembling hand I looked at another. My name. And another. And another. On every document. My name. Just my name. Not his, not even as co-owner.

He unlocked the drop down front and opened a drawer inside. He took out a bankbook and handed it to me. I scanned it. I could not believe my eyes. The balance had increased significantly each year while I was gone.

"Business was good during the war," he told me. "My only problem was finding labor to do the work. But I managed."

"But- - -but these are your profits," I told him. I shoved the bank book toward him. "Here. Take it. It's your money."

He laughed. "Naw. Your farm helped me. When we added our properties together, I got more ration coupons for gas. Negotiated better contracts with the distillery. Generally did better business. You won't believe this. When I broke down the tax bill, even that was less. Naw. I got my pay. This is all yours."

I couldn't believe my ears. I wept openly. My wife and I hugged each other and cried. Finally, I looked at my old friend.

The old patriarch looked at me and said, "You want to know why I'm sending my son to seminary to become a Christian priest? Well, here's why. I asked my neighbor, 'Why did you do all this for me? After all, we were only neighbors'.

That's where you're wrong," he told me. "You see, in my faith we are all God's children. We are brothers, you and me.

Dr. Larry Winebrenner is a well-known, well-received public speaker. He has extensive background in business practices seminars, genealogical research, producing training materials, marketing consulting, nutrition studies, and religious studies. This article is located at http://www.home-bible-study.com/ Other sites maintained are located at http://www.cookin-good.com.