ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.
Republicans and Sex

Myspace Marketing - How To Market Your Business For Free On Myspace
Myspace.com is the world?s largest social networking website. It is the cool place to be if you are in your teens, 20s and 30s. I have also found that it can be an outstanding free marketing tool for social business and websites.

Why You May Need a Web Site Business Builder and Not a Web Designer
A new breed of web site designer is emerging on the internet, the people who create web sites such as web designers have for a while now dominated the web site design market. Now a new wave of web designers are slowly but surely moving in to this field, these next generation of web designers are know as ?web site business builders?

Use The Power Of The Internet...How You Can Take Advantage Of It In Your MLM Business
Most new associates who try to leverage the power of Internet to build their MLM business wake up to a very rude awakening that Network Marketing in the Internet age requires a whole lot more than just having a company replicated web site and their other company's marketing materials.

Internal Marketing is Powerful Business Growth Strategy
Companies looking for a sure way to grow their businesses should engage an internal marketing program.

Marketing Tools To Help You And Your Business
Marketing is a very broad topic and has a wide range of applications that can make or break your business. It is important to keep abreast and up to date when it comes to cutting edge marketing tools to be able to reap in a profit. It is very important to start with the basics of marketing tools and understand marketing at its core to be able to be successful.

Personal Chef Service Announces Unique Real Estate Marketing Strategy Offering Sizable Incentives for Home Buyers
To Go Chefs International, a personal chef service, has created a real estate marketing strategy to help home sellers push home sales; The company is now offering personal chef services as an incentive in home purchase agreements

H-f-l-team-how To Stretch Funds When Business Is Slow
One of the main things that you have to know about running a home business is that you are going to have to have a plan for how to stretch your money when the business is slow. This is something that you have to worry about no matter what you are doing or what you are selling. There are going to be periods of time in which you simply can't make ends meet, and it is always a good idea to be able to have some tips as to how you can handle this.

Holiday Marketing Magic For New Year Success
Can you believe it?s November already? The holidays are here and then the start of a new year will be upon us. Now is a perfect time to reflect on your business and see if it is all that it can be. Is it running at full speed and do you have all the clients that you need?

Latest HRmarketer.com Research to Reveal Best Practices in Marketing and Selling to Human Resources
How prevalent are the use of blogs, podcasts and other Web 2.0 tools by human resource suppliers? Are print advertising budgets being reduced in 2008? Will human resource vendors attend fewer tradeshows? These questions and more will be answered in HRmarketer.com?s upcoming research report, "Trends in HR Marketing: Where HR Suppliers Spent Marketing and PR Dollars in 2007 and What's Ahead in 2008."

Redesign Features New Line of Unique Business Holiday Cards at Hammond.com
A redesign of Hammond Greetings & Promotions brings new selections of business holiday cards, including recycled and themed cards. A new design and ordering system makes ordering business cards online easier.

InstantPresenter Video Conferencing Service Adds Mac Screen Sharing, PayPal Integration and More
InstantPresenter Video Conferencing releases new features including Screen Sharing Support for Mac, which allows any Mac user to easily share their screen with their audience. In addition, PayPal Integration, Registration Services and Personalized Content Library have all been added to improve the quality of webinars and help customers monetize their content.

Home Based Business Opportunity: Secrets Of Success In Home Based Business Opportunity, Exposed
Do you have a home based business opportunity or program?Are you doing any affiliate program?What type of home based business opportunity are you doing?Are you a shining success in the home based business opportunity that you're doing?Are you making enough money and are you financially secured?Read on, to discover how to succeed in any home based business opportunity.Most people rush into a home based business opportunity for various reasons.

Applied Marketing Science Principal John Mitchell Authors Article in iSixSigma Magazine
John C. Mitchell, a Principal of Applied Marketing Science, has authored the article "Is VOC Killing Innovation?", which was published in the January/February issue of iSixSigma magazine. In the article, Mitchell confronts critics of Voice of the Customer, arguing that "people who think that VOC stifles innovation either do not understand the meaning and purpose of it, or do not know how and when to use it." He then examines three common mistakes made by those who either fail in their Voice of the Customer efforts or who do not even attempt them.

FreeTaxStrategies.com Business Strategies Saves Consumers & Business Owners Over Ten Million in Taxes & Legal Fees
FreeTaxStrategies.com shows Tax Deduction techniques

Politically Correct Police Tactics & Public Safety: Cable TV Series (7 min Internet Video Preview)
What happens when police policy prohibits officers from using the "choke hold," steel flashlights and are instructed NOT to chase fleeing suspects such as gang members and criminals on foot when they are alone? Watch this free seven-minute Internet video preview of a Full Disclosure™ two-part Special Series on "Politically Correct Police Tactics." Six former and present Los Angeles Police officials explain the reasoning and impact on public safety, when LAPD officers and County Sheriffs are restricted from using aggressive tactics while attempting to detain violent or dangerous suspects Viewable at this URL: http://www.fulldisclosure.net/Pro...

10 Reasons Why Businesses Fail at Marketing.


1) They don't fully understand it.

Perception: Marketing is advertising.
Reality: Marketing may not even include advertising.
Perception: Marketing is an expense.
Reality: Marketing is an investment.
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2) They rely almost exclusively on Word-of-Mouth.

Word-of-mouth is the best way to get business and savvy marketing helps create it.
So, you can't sit back and hope for customers. You must be proactive.

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3) They think they can't afford it.

This ties in with the perception/reality issue... when marketing is primarily limited to traditional advertising that's usually expensive and often less than effective. Good marketing involves a smorgasbord of cost-effective, creative options and executions.

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4) Their product needs improvement.

Obviously, the better the product, the better the marketing can be. It's hard to get people excited about a product that's esoteric, irrelevant or inferior.

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5) They expect results too quickly.

Unless you're running some kind of sale, marketing takes time. Like building a house or getting in shape it takes planning, discipline and patience.

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6) Arrogance or naiveté.

Maybe you think you can do it all yourself or simply don't know where to turn. The problem is, if it's not truly your expertise chances are you'll be wasting both time and money. Think about it. If you're building a house, it helps to have a great architect, right? If you have legal issues, it helps to have a great lawyer. Successful business owners know the same applies to their marketing.

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7) They don't really know what they're selling.

It's not just the product or service; it's also the emotional and psychological benefit. You need to determine what that is.

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8) They don't really know who they're selling to.

Many a marketing effort as failed because the prospects they've been targeting for the past few years are not the ones they need to be targeting looking ahead.

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9) They don't embrace the new technology.

Things are constantly evolving and your marketing must employ every relevant technological advantage to stay competitive.

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10) They get help, but the wrong help.

Friends and associates are fine if they're qualified. Too often, they aren't. When it comes to getting the best marketing help one obvious test is seeing how well they do it for themselves. Visit their web site, spend a few minutes, see what they've done and what their clients say, and then decide.

(For more Follis marketing facts, see booklet info below.)

© 2005 John Follis. All rights reserved. _______________________________________________________________________

John Follis is one of the 12 "Best Advertising Minds of New York" as voted by The New York Ad Club. His campaigns are in 3 college textbooks, he has written for ADWEEK, and he has taught at 3 New York universities. Currently, John works on select projects, consults, and speaks. He may be reached at john@follisinc.com

For John's booklet: How to Attract and Excite Your Prospects: A Guide for Getting the Best Marketing Results, visit: http://www.follisinc.com/booklet.htm

For consulting info, visit: Marketing Therapy: http://www.follisinc.com/therapy.htm

For speaking info, visit: Follis Speaking: http://www.follisinc.com/speaking.htm

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