ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Pre trade show marketing is critical
When planning your pre trade show marketing there are multiple ways to communicate with your target market.

ViSalus Sciences Hires Audrey Sommerfeld as Vice President of Marketing and Brand Development
ViSalus Sciences, a leading wellness company and maker of the patented Vi-PAK, an advanced anti-aging and energy system, has announced the hiring of Audrey Sommerfeld as Vice President of Marketing and Brand Development.

Hilton Garden Inn(R) Announces New URL: HGI.com Making It Easier to Book a Business Stay or Leisure Getaway
Hilton Garden Inn(R) today announced the new URL for the upscale mid-priced brand: www.HGI.com making it easier for travelers to find the nearest Hilton Garden Inn and enjoy their next getaway at one of more than 350 Hilton Garden Inn locations throughout North America and Europe. HGI.com further reinforces the Hilton Garden Inn or 'HGI' brand identity to both leisure and business travelers as well as meeting planners and travel agents.

Dallas Marketing Firm OnMessage Wins Four Healthcare Advertising Awards
OnMessage, a full-service marketing communications firm, today announced it has been awarded four Healthcare Advertising Awards. Sponsored by Healthcare Marketing Report, the Healthcare Advertising Awards is one of the oldest and most respected awards competitions in the industry.

Interoute Triumphs at Leading Industry Awards: Unified comms platform Interoute One wins Business and Consumer Service Innovation awards in v
Interoute, owner of Europe's most advanced next-generation voice and data network, today announced it has won best business and consumer innovation at the Global Telecoms Business Awards, held in Central London on 17 September. The award for innovation came in the voice/data convergence category, and was presented to Interoute Chief Technology Officer (CTO) Matthew Finnie for the company's unified communications platform, Interoute One.

Guerrilla Marketing In Tough Times Shows Small Business Owners Recession-Proof Strategies
Beginning Tuesday, April 8, Jay Conrad Levinson, the Father of Guerrilla Marketing, and Mitch Meyerson, the Founder of Guerrilla Marketing Coaching, will host an intensive eight-week crash course for small business owners facing tough economic times. Guerrilla Marketing in Tough Times (http://www.easywebautomation.com/app/?af=751289) features eight one-hour, interactive teleclasses with Levinson and Meyerson and eight one-hour, interactive coaching sessions with Certified Guerrilla Marketing Coaches.

Avocado Security Unveils Security + Business Intelligence Platform to Discover, Detect, Analyze CCTV Surveillance Images
Avocado Express 2.0 Converts CCTV Images from GE, Honeywell, Bosch, Siemens to Graphs and Charts, Revealing Vital Information and Data Behind Security Camera Images

Niche Marketing And Niche Products Will Bring In More Traffic
The business world on or off the net, is very aggressive and you have the choice of eat or be eaten. A niche product is fair game and you are the director of operations, so do your homework and see how your competition is promoting their products.

Increase Business by Squashing Your Fear of Phones
Phone skills are very important when you have your own home business. If you are like me, when I started out, then you may think you are going to work entirely online and not use the phone.

How An Attitude Of Gratitude Can Propel Your Home Based Business
What does an attitude of gratitude have to do with marketing your home based business It has everything to do with it

ShipOnSite, Inc. Business Opportunity is Expanding
Turnkey business opportunity now in 9 states.

WineExpress.com Selects NETexponent to Create and Manage New Affiliate Marketing Program
WineExpresscom has chosen NETexponent, a performance based marketing agency in New York, to create and manage their affiliate program.

10 Ways To Promote Your Web Site While Doing Non Business Tasks
1. Have a bumper sticker printed up with your web site address and other business information. Place it on the bumper of your car. People will see it when you're driving.

Reduced Hepatitis C Viral Level Achieved with DNA Vaccine Delivered by Inovio Biomedical's Electroporation Delivery System in Phase I/II Clinical St
Inovio Biomedical Corporation (AMEX:INO), a leader in enabling the development of DNA vaccines using electroporation-based DNA delivery, announced today that its partner, Tripep AB, reported preliminary results indicating a dramatic reduction in hepatitis C viral load in its ongoing phase I/II clinical study of its ChronVac-C® therapeutic DNA vaccine, which is delivered using Inovio?s electroporation-based DNA delivery system. This result is from the first patient in the middle dose group to complete treatment against hepatitis C virus infection. Samples taken before, during and after treatment show that the viral levels in blood successively decreased by more than 95% during treatment. Inovio's electroporation delivery technology is intend...

Business Insurance Now Teams Up With Philadelphia Insurance to Offer Colorado Insurance Brokers Coverage
As one of the most knowledgeable and extensive providers of small business insurance on the Internet, Business Insurance Now has currently teamed up with Philadelphia Insurance in order to provide coverage for all individual Colorado insurance brokers.

Business Process Methodologies

I've either been involved with or held a process-related role since 1994. It started in the government with TQM (Total Quality Management). Then before I left the government, I worked with ERWin and some process standard model -- I've forgotten its official name. We had pages and pages of flows that were not easy to follow.

In 1997, we worked with a fancy software application that was not user-friendly and spit out huge process maps. In 1998, I joined another company and the department had its own process for managing process additions, changes, and deletions. The organization got much bigger and then we dove into CMM.

I've written several articles on process.

I bring this up because Will pointed me to this, which led to my finding Katie's version of RUP:

Step 1: Write about running really fast.

Step 2: Go and draw a plan of the racetrack.

Step 3: Go and buy really tight lycra shorts.

Step 4: Run really, really, really fast.

Step 5: Cross line first.

Unfortunately, the outcome of RUP is that you end up with extremely well documented TERRIBLE designs.

This blog has the best quote:

"Process won't help you if you suck. It will just make you suck more repeatably."

I believe process is important and necessary. Documenting everything doesn't help because no one studies the document. We're too busy with our own little world. It's the new employees who benefit most.

Anyway, templates are useful to ensure you consistently document with every project and remember all the components. If you can make it better, do it! There's always a better way of doing something. That's why we have CPI: Continuous process improvement. The hard part is finding an effective way to do things and documenting it.

Meryl K. Evans is the Content Maven behind meryl's notes, eNewsletter Journal, and The Remediator Security Digest. She is also a PC Today columnist and a tour guide at InformIT. She is geared to tackle your editing, writing, content, and process needs. The native Texan resides in Plano, Texas, a heartbeat north of Dallas, and doesn't wear a 10-gallon hat or cowboy boots.