ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

NAWBO - The National Association of Women Business Owners - Buffalo Niagara Chapter, Presents Marketing Workshop by eXubrio Group LLC's Paul McAf
Business owners will develop key messages and marketing programs that directly improve sales. The National Association of Women Business Owners (NAWBO) will host this seminar to help member businesses, and others, improve their marketing. All proceeds go to the American Diabetes Association (ADA) 2007 Tour de Cure through eXubrio Group's fundraising bike team - Team eXubrio.

Small Business Marketing Guru John Jantsch of 'Duct Tape Marketing' Selects Infusionsoft to Grow Business Even Further: Joins Long List of Top Ma
Infusionsoft, the leader in eMarketing software for entrepreneurs announced today that John Jantsch, noted small business marketing author and blogger, has selected Infusionsoft to run his growing content, consulting and advisory company's automated sales and marketing programs.

Email Marketing is all About Building Trust and Relationships
Building trust and relationships through email marketing is the result of writing a quality newsletter. Your newsletter will enhance the level of customer service you give and at the same time lead your customers closer to their goal. As a result of giving your customers a better perceptive of your service, it will strengthen relationships and that should be your goal, to gain a good relationship with your customer. A strong relationship will lead to a successful business.

MySpace Expert "His Mastership" Publishes Free Online Video on Safety and Privacy Tips for MySpace Users
MySpace Expert and VIP George Levy, known in MySpace as His Mastership, has made available a free online video explaining the main safety steps to be followed to protect one's safety and privacy while using MySpace.com.

Home Based Business Ideas
An entrepreneurial spirit is created everyday from the home based business ideas read in the daily newspaper while a person is commuting to a job that does not satisfy a need The need for more cash might make some people dream of owning their own business one day but the lack of funds in their present financial situation often interferes and this shortfall will keep people from acting on those dreams

BridgeStreet Worldwide Wins "The Gold Award in the category of Best Serviced Apartments Provider" at the Buying Business Travel Awards
BridgeStreet Worldwide, a leading international provider of corporate housing, referred to as serviced apartments throughout Europe, today announced that it was awarded the prestigious Gold Award for 2007 in the category of Best Serviced Apartment Company at the Buying Business Travel Awards.

Business Ownership, Cash in Your Pocket - Today!
Yesterday we learned that 74% of all wealth is created by people who own their own business. Below are a few facts about owning your own business, specifically a home-based business that you may not be aware of.

Affiliate Marketing: Abcs To A Dream Come True
Okay, so you've studied up on ways to make money online, and you've decided to go with an affiliate programme.

Business-Programs.Com: Why Interior Design School is a Career Must-Have
The professional world of interior design is a competitive place, and a new article on Business-Programs.com shows why earning an interior design degree is essential. The educational Web site explains how getting a degree will help future professionals meet what the U.S. Bureau of Labor Statistics calls "keen competition" in interior design in the years ahead.

What Is A Security Camera Video Capture Card?
It's no longer mandatory to buy a complete surveillance system before you can hook the safety of your home and property to a digital security system Your computer, two cameras, and a security video capture card will do the trick

How to Entertain and Host the Perfect Karaoke Party
Are you planning a party any time soon What's the one way you can break the ice, get the party rocking, and ensure all your guests go home feeling good

Marketing And Advertising Your Real Estate Properly
If you are planning on selling a property, you have to make sure there is proper advertising done Real estate advertising not only generates more inquiries and calls about the property, it also makes sure that other agents know about your property and can show it around to their clients who are interested in buying it

The Website Marketing Strategy that Never Fails
Developing a successful web site takes more than simply building a web site with an active URL. Instead, it takes a marketing strategy that takes into account every avenue and angle so as to handle everything and make the site as lucrative as possible.

Advertising Your Home Business on a Budget
When you are starting out in a new home business and no one knows who you are, one of the greatest challenges you will face is how to drum up new business.If there were not people in your community or marketplace that you knew who needed your products or services, you probably would not have started your business to begin with.

Make Money Online For Beginners (Internet Home Business Made Easy)
There are a lot of people who are making money online while you are reading this article You can too, if making money online is one of your major goals

The Rich Jerk - A Study in Anti-Marketing

I've always been fascinated by "anti-marketing", and how powerful its effect can be if done properly, so when I stumbled upon The Rich Jerk salesletter, I was immediately intrigued.

I'll admit, I'm one of those people who *never* reads a salesletter when I am considering buying something (I do read them when researching techniques, but that's another story), but from the moment I read The Rich Jerk's headline, I couldn't keep from reading the entire thing. Sure, in the back of my brain, I was telling myself that I was only reading it from a research perspective, and that I had no intention of actually purchasing the book. However, by the time I was halfway through the salesletter, I absolutely HAD to buy the ebook. Even if it was just the same rehashed old stuff, this guy deserved my money just for the education (and entertainment!) I got from his salesletter. My point here is that anti-marketing works very well if done right, and The Rich Jerk has done it extremely right

However, after reading the book, I'm pleasantly suprised! The Rich Jerk does indeed contain information that WILL assist you in making more money online...

His writing style is easy to follow, and perfectly understandable if you've been around the internet for a short time, but it is definately not for complete newbies (he does not, for example, take you step by step through registering a domain name or obtaining web hosting) - if you feel like you need any amount of hand-holding, this ebook is not for you.

In the first chaper, entitled "Creating an Affiliate Website that Sells Like Crazy", he covers building affiliate websites to earn commissions from the sales of other people's products. He starts by listing 13 affiliate sites and ranks them as "must join", "maybe join", and "join if [you are] bored". Once you've selected a product to sell, he goes through six specific writing strategies to use on your affiliate site to hook the reader and get them to click through on your affiliate link. He then gives you a complete sample "sales letter" (it's more like an article) with all of his strategies at work.

The third section in chaper one discusses offering rebates to your customers, but it's not just the same old "buy from me and I'll give you part of my affiliate fee back". Rich Jerk delves into specific ways to do refunds that will increase your bottom line as opposed to simply offering a rebate.

In the final section of chaper one, Rich Jerk writes about setting up pay-per-lead sites, where you get paid $10 or so for each person who provides you with his or her information (which you then pass on to a company which pays you for the lead.) I found this section to be a bit light on content, although there is enough there to get his point across. I think this is a technique that has not been explored in-depth by any of the mainstream internet marketing channels, and one that warrants further research.

Read the rest of our review of The Rich Jerk at The NetProfit Report