ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

Internet Marketing and Viral Marketing Techniques
It seems as if viral marketing is one of the most successful strategies that one can employ with Internet marketing. Viral marketing is an Internet marketing practice that employs referrals, recommendations, and reviews in order to quickly spread word about a product or service. Gmail, Utube, and various viral videos on the Internet have all been transmitted by the viral marketing technique. These online entrepreneurs have enjoyed immense success by employing the viral marketing technique. For more details visit to www.paylock-generator.com .Think about it as an exponential effort once launched its benefits and effects only get stronger.

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed
Have you ever been to a chat room?Have you ever posted a message?If yes, now you may learn some free web advertising secrets on how to market your products and services in chat rooms.Chat Room Marketing is the use of online chat rooms to promote your product or service.

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing in a lot of sales?Would you like to know a few smart and sharp viral marketing secrets to turn it around and explode your sales?If yes, may I offer you 10 high impact viral marketing strategies to increase your sales!Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use.

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

The M-Word (Marketing) Phase 2

Last month we looked at what you need to do before you spend money on marketing brochures, a website, advertising or even go out to network. During Phase 1, it's all about crafting your message. Key steps include getting clear about your market niche, developing a clear message about how you solve your target clients' problems, articulating what makes you their best choice, packaging your services so clients will buy, and demonstrating why they should trust you.

Skip Phase 1 and chances are you'll do a really good job at spreading the wrong message about your firm in the marketplace. Not only is this confusing for prospective clients, it's a waste of your firm's time and resources. You can learn more about these crucial steps in last month's e-newsletter at http://www.turningpointemarketing.com:8080/icms/icms.php/cs/9/Articles.html.

So let's say you've done your Phase 1 homework and are ready to communicate with your marketplace. Where do you start and what should you consider? In Phase 2 you have a number of communication channels to tap, all of which should be working together. The basics include a business card and stationery, a website, a keep-in-touch system (ideally an e-newsletter, but a paper version works too), perhaps printed materials or leave behinds, a core set of articles and other freebies, and a basic talk you can give (i.e., at an industry networking event, local conference, or Chamber of Commerce event).

At a minimum, you need business cards/stationery, a website, and a valuable article or two to demonstrate your expertise. If you don't have these tools, you're going to have a hard time establishing credibility and differentiating yourself in today's marketplace.

This month, let's focus on the most important of these tools: a solid website. Much more than an electronic brochure, a well-done website can do a lot of the marketing "heavy lifting" if you couple it with a smart online/offline strategy to get people to visit your site. Done right, here's what a website can do for you:

* Build relationships. Marketing your professional service firm is about creating and sustaining a trust-based relationship with your intended and current clients. A good website and online promotion strategy can do just that, without requiring more of you precious billable hours to be present in your clients' and prospects lives.

* Tap new markets. Why do clients come to you in the first place? Is it because they have a real problem, an immediate need, and no choice but to hire you? What if you could tap a less crisis-driven, more pro-active market that provided you with more predictable and longer-term cash flow? Amazingly, an integrated online/offline marketing strategy, centered around your website can do that for you.

* Accelerate your sales cycle. By the time someone calls you, chances are they've already visited your website. With the right online approach, you can increase a prospect's confidence that your firm is the right one to call, reduce the number of unqualified prospects, encourage a "call to action," and begin a long-term relationship.

* Stay in sight and top of mind. The adage, "out of sight is out of mind" is true, even in business. There is simply no guarantee that an existing client will return to your firm the next time they need similar services. Too many variables and influences can intercede, particularly if a lot of time passes between needs. Your website and online strategy can painlessly bridge the gap between more time consuming, "off-line" keep-in-touch activities (i.e., phone calls, direct mail, customer surveys) that are often hard to carve out time to do and expensive to implement.

* Turbocharge your business development efforts. A well-constructed website can be the "hub" of your firm's presence in the marketplace. Ideally, your website is the first place prospects go when they learn about your firm through a referral, while networking, in the press, or perhaps a direct mail piece. Once they're on your site, you can educate them, build their loyalty and confidence, demonstrate your results, and motivate them to take action... all for a fraction of the time, energy, and money these things require off-line.

* Manage your marketing dollars more wisely. Wouldn't it be great if you could tell which off-line marketing activities pay off and which ones don't? With the right approach, you can do just that, using your website – and underlying technology – as a tool for "measured marketing." You'll never have to wonder if the money you spend on direct mail, networking, or publicity is really worth it again – you'll know for sure!

For specific tips on what to consider in developing (or upgrading to) a website that really works, keep reading...

The money you spend on a website and promotional strategy is only as good as the work they do for you to turn "surfers" into real clients. For a website that works hard and gets results, here's what to consider.

1) Function over form. There are plenty of visually appealing websites that fall far short of what clients and prospects are really looking for. When someone visits your site, they want it to...

* load quickly

* be easy to read

* be easy to navigate (i.e., no mysterious icons or images that represent links)

* provide a range of compelling information (not everyone will read it all, but everyone is attracted and motivated by different things – so you've got to offer it all)

* make it easy to contact you

* not distract or waste their time with unnecessary effects

* be easy to print out

* teach them something they didn't know

* motivates them to do something (i.e., sign up for your e-newsletter, download an article)

Graphic design is a very important element of any website, but it should not be what drives content, navigation, and usability. At most, it should weigh in equally with content and navigation.

2) Long, well-written copy sells. Believe it or not, if what you say speaks to your target audience in language that's about them, their problems, their world, and their needs, they'll read a lot more than you'd think. The key, though, is that what you say has got to be about them, not your firm – at least not initially.

Most professional service firms break this rule... and end up sounding alike. Differentiate your firm by writing website content that speaks to your clients' worldview, not yours. Educate them, motivate them, soothe them, convince them, inform them, and move them to action.

3) Load up on value. Give visitors to your site a reason to stick around and to "bookmark" your site because it's so darned valuable. Increase their knowledge and help them feel competent every time they go to your site, and they'll fall in love with your firm. Ironically, the more you share about what you know, the more people are drawn to your work and will trust that your services are highly valuable, and worth every penny they pay.

4) Integrate online with off-line. Think about how you get new clients now – word of mouth? Referrals? Networking? A letter of introduction? Quoted in the press? Usually it's through off-line activities. While you're at it, invite people to visit your website and let it do the initial relationship-building work for you. Follow up an initial introduction with an email link to your site and an invitation to subscribe to your firm's free e-newsletter. Attach an article you've written that specifically addresses the concern they approached you about. Follow up with a phone call to see if they got the article and continue your conversation.

Maybe you get a new client right away, but if not, you keep in touch through your monthly e-newsletter that reminds them of how valuable you are, and drive them back to new content on your website. Before you know it, you do have a new client, and a lot of the work was done by your great website.

Even if your firm has a website, take a look at how hard it works for you. Remember, marketing is about creating and sustaining a relationship with your target audience and current clients. Leverage the power of a well-crafted website and promotional strategy, and that process gets a lot easier!

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(c) 2004 TurningPointe Marketing, Inc. All rights reserved.
Marketing educator, Kelly O'Brien, is creator of the "Create a
TurningPointe!" Marketing Bootcamp. To learn more about this step-by-step
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guide, visit http://www.turningpointemarketing.com