ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed
Have you ever been to a chat room?Have you ever posted a message?If yes, now you may learn some free web advertising secrets on how to market your products and services in chat rooms.Chat Room Marketing is the use of online chat rooms to promote your product or service.

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

Viral Marketing - The Future Of Advertising?
To understand viral marketing you need to be familiar with social memetics ? the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.

Internet Marketing and Viral Marketing Techniques
It seems as if viral marketing is one of the most successful strategies that one can employ with Internet marketing. Viral marketing is an Internet marketing practice that employs referrals, recommendations, and reviews in order to quickly spread word about a product or service. Gmail, Utube, and various viral videos on the Internet have all been transmitted by the viral marketing technique. These online entrepreneurs have enjoyed immense success by employing the viral marketing technique. For more details visit to www.paylock-generator.com .Think about it as an exponential effort once launched its benefits and effects only get stronger.

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing in a lot of sales?Would you like to know a few smart and sharp viral marketing secrets to turn it around and explode your sales?If yes, may I offer you 10 high impact viral marketing strategies to increase your sales!Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use.

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

How to Leverage Your Most Powerful Marketing Tool

Second in a series of three articles:

What if you could reach thousands of prospects, build fruitful, pro-active relationships with them, and stay top-of-mind with them on a regular basis... and not spend a fortune in the process?

If this sounds too good to be true, then you've not mastered the art of leveraging your firm's online strategy. A web site is one of the most unique and powerful marketing tools you have, if you develop and use it correctly. It can also be a huge drain of wasted money and resources if you don't know what you're doing.

High Tech is High Touch

There are two components to this powerful marketing tool – the website itself, coupled with a well thought-out online strategy. Done right, here's what a website and online strategy can do for you:

Build relationships. Marketing your law firm is about creating and sustaining a trust-based relationship with your intended and current clients. A good website and online promotion strategy can do just that, without requiring more of you precious billable hours to be present in your clients' and prospects lives.

Tap new markets. Why do clients come to you in the first place? Is it because they have a real problem, an immediate need, and no choice but to hire an attorney? What if you could tap a less crisis-driven, more pro-active market that provided you with more predictable and longer-term cash flow? Amazingly, an integrated online/offline marketing strategy, centered around your website can do that for you.

Accelerate your sales cycle. By the time someone calls you, chances are they've already visited your website. With the right online approach, you can increase a prospect's confidence that your firm is the right one to call, reduce the number of unqualified prospects, encourage a "call to action," and begin a long-term relationship.

Stay in sight and top of mind. The adage, "out of sight is out of mind" is true, even in legal matters. There is simply no guarantee that an existing client will return to your firm the next time they need similar services. Too many variables and influences can intercede, particularly if a lot of time passes between needs. Your website and online strategy can painlessly bridge the gap between more time consuming, "off-line" keep-in-touch activities (i.e., phone calls, direct mail, customer surveys) that are often hard to carve out time to do and expensive to implement.

Turbocharge your business development efforts. A well-constructed website can be the "hub" of your firm's presence in the marketplace. Ideally, your website is the first place prospects go when they learn about your firm through a referral, while networking, in the press, or perhaps a direct mail piece. Once they're on your site, you can educate them, build their loyalty and confidence, demonstrate your results, and motivate them to take action... all for a fraction of the time, energy, and money these things require off-line.

Manage your marketing dollars more wisely. Wouldn't it be great if you could tell which off-line marketing activities pay off and which ones don't? With the right approach, you can do just that, using your website – and underlying technology – as a tool for "measured marketing." You'll never have to wonder if the money you spend on direct mail, networking, or publicity is really worth it again – you'll know for sure!

The Essentials

The money you spend on a website and promotional strategy is only as good as the work they do for you to turn "surfers" into real clients. For a website that works hard and gets results, here's what to consider.

1. Function over form. There are plenty of visually appealing websites that fall far short of what clients and prospects are really looking for. When someone visits your site, they want it to...

load quickly

be easy to read

provide a range of information (not everyone will read it all, but everyone is attracted and motivated by different things – so you've got to offer it all)

make it easy to contact you

not distract or waste their time with unnecessary effects

be easy to print out

perhaps teach them something they didn't know. Graphic design is a very important element of any website, but it should not be what drives content, navigation, and usability. At most, it should weigh in equally with content and navigation.

2. Long, well-written copy sells. Believe it or not, if what you say speaks to your target audience in language that's about them, their problems, their world, and their needs, they'll read a lot more than you'd think. The key, though, is that what you say has got to be about them, not your firm – at least not initially.

This goes back to the laws of marketing discussed in the first article of this series, "How to Put Law & Order into Marketing Your Law Firm." (on our website at http://www.growyourlawfirm.com under Free Resources: Articles). Most professional service firms break this rule... and end up sounding alike. Differentiate your firm by writing website content that speaks to your clients' worldview, not yours. Educate them, motivate them, soothe them, convince them, inform them, and move them to action.

3. Load up on value. Give visitors to your site a reason to stick around and to "bookmark" your site because it's so darned valuable. Increase their knowledge and help them feel competent every time they go to your site, and they'll fall in love with your firm. Ironically, the more you share about what you know, the more people are drawn to your work and will trust that your services are highly valuable, not a necessary evil, and worth every penny they pay.

4. Integrate online with off-line. Think about how you get new clients now – word of mouth? Referrals? Networking? A letter of introduction? Quoted in the press? Usually it's through off-line activities. While you're at it, invite people to visit your website and let it do the initial relationship-building work for you. Follow up an initial introduction with an email link to your site and an invitation to subscribe to your firm's free e-newsletter. Attach an article you've written that specifically addresses the concern they approached you about. Follow up with a phone call to see if they got the article and continue your conversation.

Maybe you get a new client right away, but if not, you keep in touch through your monthly e-newsletter that reminds them of how valuable you are, and drive them back to new content on your website. Before you know it, you do have a new client, and a lot of the heavy lifting was done by your great website.

Even if your firm has a website, take a look at how hard it works for you. Remember, marketing is about creating and sustaining a relationship with your target audience and current clients. Leverage the power of a well-crafted website and online strategy, and that process gets a lot easier!

TurningPointe™ Marketing, Inc. helps professional service firms attract more clients, stabilize their business, and take their practice to the next level.

To learn more about our website audit services, Marketing Your Professional Services Firm Clinic, market strategy coaching, 3-hour market strategy analysis, and one-day learning and strategy session, please visit our website http://www.GrowYourLawFirm.com.

(c) 2004 TurningPointe Marketing, Inc. All rights reserved.
Marketing educator, Kelly O'Brien, is creator of the "Create a
TurningPointe!" Marketing Bootcamp. To learn more about this step-by-step
program, and to sign up for FREE how-to articles and 20-page marketing
guide, visit http://www.turningpointemarketing.com