ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing in a lot of sales?Would you like to know a few smart and sharp viral marketing secrets to turn it around and explode your sales?If yes, may I offer you 10 high impact viral marketing strategies to increase your sales!Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use.

Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed
Have you ever been to a chat room?Have you ever posted a message?If yes, now you may learn some free web advertising secrets on how to market your products and services in chat rooms.Chat Room Marketing is the use of online chat rooms to promote your product or service.

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

Viral Marketing - The Future Of Advertising?
To understand viral marketing you need to be familiar with social memetics ? the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

DOI, a Proven Marketing Tool for Driving Traffic and Increasing Search Engine Rankings

The Digital Object Identifier otherwise known as the DOI is not new. The history of the DOI started when a group of major book publishers realized that the digital age was imminent. They needed an online cataloging system for books on the Internet, not just on book shelves. The ISBN had taken them as far as they could go and was a great bar coding/cataloging system for physical books, but it was not practical for "virtual shelves" where ebooks or digital media live in databases and hard drives. Publishers who use the DOI call it the "digital ISBN." Because of this need, the DOI was born. Now, the versatility of the DOIs are finding their way to other industries.

In structure the DOI is very much like the URL, except it is permanent. However, when you update a DOI link or page, your information is updated through the DOI handler and all the links that are linked to the DOI (including web sites) are updated within 24 hours. Not bad. Think about the concept of updating your links from a traditional web site perspective or even the dead links that can lead you to "error - page not found." That is not the reality when using a DOI. There are no such things as dead links for a DOI.

Another plus for the DOI, it's search engine friendly. Very friendly. Search engines eat up DOIs. In a world where SEO is a buzz word and driving traffic to your site is a 24 hour job in itself, depending on the DOI's configuration, can populate links by as much as 1400%. So why haven't more businesses adopted DOI's on that basis alone? Probably because the vast majority of individuals and businesses are still getting used to the traditional URL, and when you think of how fast technology is emerging it can make your head spin. Just think of the DOI as the efficient, much improved, technologically-advanced prototype of what is to come, "the next generation URL." Is there a catch? If you look under the hood of how a DOI was developed you'll see some advanced java scripts. Some programmers may think, hey, that's no big deal. But if you think of the impact Microsoft made on PCs, then you begin to realize how such a simple techno-tool as the the DOI helps individuals, small business owners or companies optimize their links so that their search engine rankings soar. How much does it cost? All this for about $35 bucks annually. Really.

There are so many uses for the DOI it is hard to list, but I will try. Besides linking a DOI to your web site, PDFs, ebooks, ezines, evideo, and audio files, a company that sells products or services on the Internet can keep track of inventory, sales and update the information across the web with a few key strokes. When you think of intellectual property and ownership of a virtual product, think about the time consuming factor of just updating that information on your web site, let alone changing all the links worldwide. You will be happy the DOI came along. Want to see a DOI in action? Just enter my name in Google's search, Coretta Herod, and see the DOI link ranks #7 on Google's first page after only 8 weeks. Get the idea?

The technical side of the DOI, case studies, and white papers are beyond the scope of this ezine, but here are links to learn more: DOI Foundation. There are many new and exciting changes to come, so stay tuned for future ezines.

Coretta Herod is a managing member and creative director of Multimedia and Development llc, MandD.org. A full service web design and development agency focused on helping small businesses, nonprofits and individuals promote, brand and advertise their products and services.

If interested in obtaining a white paper or additional info on DOIs please send us a request via email from the web site.