ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed
Have you ever been to a chat room?Have you ever posted a message?If yes, now you may learn some free web advertising secrets on how to market your products and services in chat rooms.Chat Room Marketing is the use of online chat rooms to promote your product or service.

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing in a lot of sales?Would you like to know a few smart and sharp viral marketing secrets to turn it around and explode your sales?If yes, may I offer you 10 high impact viral marketing strategies to increase your sales!Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use.

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

Viral Marketing - The Future Of Advertising?
To understand viral marketing you need to be familiar with social memetics ? the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.

Increasing Business BIGTIME with a Successful Referral System

What I've discovered from most of my small business clients is that most would prefer to build their business through referrals rather than through direct mail, advertising in newspapers, radio, TV. However, most leave the referrals to a somewhat chaotic, unplanned approach. When they have a repeatable system of going after referrals their business growth suddenly explodes.

Let's look at something. Most of my clients find I emphasize the importance of having a measurable, repeatable, "system," a step-by-step plan that can be duplicated over and over and know EXACTLY how many new customers, or repeat customers, we will get every time we do it the same way. And, we also know, that if we tweak the system slightly how much improvement we got from the last time. In other words, we are in control and know what to expect. We even know exactly how many customers we'll grow from week to week.

On one hand we know how many new clients walk through the door when we market through direct mail, or when we advertise in the newspaper. And on the other we should know how many people we'll get from asking for referrals. And I've found that my sales close ratio is even higher when I have a referral, sometimes almost 2 times higher, so having a "system" for getting referrals rather than leaving it to chance is one of the greatest things you can do for your business.

Here is a way for you to develop a system of highly effective referrals.

First, ask yourself,

How much are you willing to pay to acquire a customer?

How much CAN you pay?

How much is a customer worth on one purchase?

How much is a customer worth to you over an entire year?

What is the lifetime value of a customer to you (in other words, knowing that a customer will likely come back for 3 or 4 years, how much total revenue he will generate, and how much profit he will generate allows you to understand how much you can pay to acquire new clients and still make a profit. In most cases they are worth more than the one-time purchase.)

To answer the first question, if they haven't answered this question before, and most haven't, I usually start my clients at somewhere around 15% of their gross profit for the product they are selling, but that isn't cast in stone.

How much CAN you pay is a very critical question. Even though 15% of gross profit is a good start, since this is only 15% of my profit margin I COULD go a lot higher. And, under some circumstances I will. But, of course this is still considering only the one-time purchase. You are likely to find that you actually could spend more to acquire a customer that is likely to come back weekly or monthly for the next 3-4 years. So, you might be willing to pay more to acquire a customer than that customer would generate in his next purchase. That all depends on your system of generating repeat customers and how reliable that is. Do you have such a system?

Don't forget, you will have to track the results so that your referral partners are properly compensated. You'll find that once they've seen some results they'll probably refer even more.

These two figures set the lower and upper limits for any marketing system whether it is direct mail or the referral system that follows.

System #1, target your existing customers—Send a postcard to all of your existing clients, telling them, "We appreciate you and your business. To thank you we are offering 10% [you decide on the percentage here that works for you] off of your next visit for referrals you make to us when that referral becomes a new client. You could actually have our services for FREE for referring 10 people that buy from us." NOTE: I will occasionally go up to 25% or even 50% with a special thank you—and the referrals go through the roof!! Why would I be willing to spend THAT much to acquire a customer? Because I expect that customer to become a repeat customer and buy a considerable amount over time.

You can also change the offer to be cash. "We'll pay you $__ [fill in the blank] for every new customer you generate for us."

System #2—Target the neighborhood, or businesses in the chamber, etc. "A special offer to our friends at [the chamber, on our block, etc.] [make them the same offer as above]

System #3--Put the referral cards out on your counter where every customer can pick up more to refer more.

System #4--Send the referral cards to the local business owners, encouraging them to pass them out to every employee as an added benefit for their employees.

Let's look at some of the thought patterns that have held many of us back:

I've had customers tell me they can't afford to pay that much for a new customer. They are in the self-limiting mode of "don't spend money" rather than how much money can I generate for every dollar I spend. The thought patterns typical in the "don't spend money" mode go like this:

"If I do this I just might end up spending thousands of dollars this month alone. I can't do that. I don't have the money."

Or, "If someone sends me 10 customers I'll end up giving away my services for free. I can't afford to do that!"

The positive mode results in,

"What happens if someone sends me 10 clients? I'll end up with 10 times more money than I have now."

"For every $1 I spend I'll generate $9 more. It isn't really costing my anything. It generates money. Put in a little, get out a lot. It's a cash machine—wow!"

One is placing limits on us rather than trying to find how big we can grow for every dollar spent. The first will seal your coffin. The 2nd helps you think like the successful companies and grow rapidly.

Alan Boyer, President/CEO of The Leader's Perspective, LLC is considered one of the world's leading breakthrough specialists. He has worked with some of the worlds largest companies, on projects in the multi-billion dollar area, and with single proprietor companies that typically double in a few weeks.

With over 35 years of business, quality, and process experience, he has catapulted businesses lightyears ahead in weeks. Some have doubled and some have jumped 10 times. He claims the key to that is:

Helping the business owners/employees develop the business skills

Helping them overcome the limitations and attitudes that they built between their ears (the self imposed limitations, I can't, this won't work for me, I'm different)

By helping them find the breakthroughs in their business and thinking

He helps companies worldwide reach further than they EVER thought possible... .FASTER

http://www.leaders-perspective.com/Small-Business-Help.aspx

mailto:AlanBoyer@leaders-perspective.com