ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

Internet Marketing and Viral Marketing Techniques
It seems as if viral marketing is one of the most successful strategies that one can employ with Internet marketing. Viral marketing is an Internet marketing practice that employs referrals, recommendations, and reviews in order to quickly spread word about a product or service. Gmail, Utube, and various viral videos on the Internet have all been transmitted by the viral marketing technique. These online entrepreneurs have enjoyed immense success by employing the viral marketing technique. For more details visit to www.paylock-generator.com .Think about it as an exponential effort once launched its benefits and effects only get stronger.

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed
Have you ever been to a chat room?Have you ever posted a message?If yes, now you may learn some free web advertising secrets on how to market your products and services in chat rooms.Chat Room Marketing is the use of online chat rooms to promote your product or service.

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing in a lot of sales?Would you like to know a few smart and sharp viral marketing secrets to turn it around and explode your sales?If yes, may I offer you 10 high impact viral marketing strategies to increase your sales!Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use.

Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

Small Biz Marketing Stategy: When to Launch a New Product

The first question an entrepreneur should ask himself when contemplating whether to extend his product range is "why would I do that?"

A good share of the entrepreneurs I know have a tendency to extend their product range in a very curious, oportunistic way. Whenever the market has more opportunities than suppliers, I see entrepreneurs deciding "Let's do this, too. We can do this, why not doing it?"

For this reason, they end up developing unrelated products that eventually lead to parallel businesses, very time and effort-consuming for the small business. An entrepreneur should first be able to address the following two questions:

- why does he feel the need to take such step, launching a new product or service?

- will the product contribute towards a better strategic positioning of the company?

- will the product help sustain the company's message for the target market?

Some other issues should be considered and answered too, before deciding to add a product to the company's range:

- will the new product cannibalize the existing products?

- if a new product is launched, will customers still purchase the previous products?

- the new product's market is a new one, or is it the same market as for the older products (is the business truly extending, or it is just being updated?). A business update is surely not a bad idea, but not if it comes as an unexpected result: the entrepreneur invests to extend the business and in return he only succeeds to replace older products with new ones.

Extending a product range should occur only when the target market is ready to buy something new. This is especially true on emerging markets, growing markets that need time to assimilate and learn new products, according to existing needs. If a product is launched too early in the market's development stage, one should brace himself for failure, or at least for a costly adventure: marketing the new product can require more time and money than planned and expected. Extending the products range for a small business is actually a matter of inspiration rather than perspiration (read: "research") since market research is often too costly for the small biz entrepreneur - thus extending the products range is a pretty difficult task: what products can you offer to people who are already buying?

When adding new products to the business, focus become the crucial aspect, and not the number of products being launched. If several new products are to be added to the range, they should be positioned for different targets and must be taken care by different teams. You can't give the market two products at one and you can't have one single team in charge of launching two products. Multiple products should be launched simultaneously only if the target market is large enough and there's an equally large team to manage it.

Two frequent mistakes made by small biz entrepreneurs are lack of innovation and focus. More exactly, they might launch products that are too "down to earth" (read: "boring") for an expanding market, or products that don't comply with the overall business strategy and direction. If the launch of a new product was successfull, sales should get a boost, but if the launch failed withdrawing the product is probably the best option. A frequent syndrome when it comes of small businesses stretegy is that of buried costs: the entrepreneur insists on keeping a failed product thinking "something" can be done with it or else the money spent on development and launch are lost.

If the new product was a failure, it is theoretically possible to try a re-launch, a re-branding or a different communication campaign; though, most of the times it's simply the wiser to just eliminate the product and cut the possible further losses.

To conclude, here are some major question a small business entrepreneur should ask himself before launching a new product:

- will the product contribute towards a better strategic positioning of the company?

- will the product help sustain the company's message for the target market?

- will the new product cannibalize the existing products?

- if a new product is launched, will customers still purchase the previous products?

- the new product's market is a new one, or is it the same market as for the older products (is the business truly extending, or it is just being updated?).

Otilia Otlacan is a young certified professional with expertise in e-Marketing and e-Business, currently working as independent consultant and e-publisher. She developed and teach her own online course in Principles of e-Marketing and is also a volunteer Economics teacher. Contact Otilia through TeaWithEdge.com, her Marketing articles and resources portal.