ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed
Have you ever been to a chat room?Have you ever posted a message?If yes, now you may learn some free web advertising secrets on how to market your products and services in chat rooms.Chat Room Marketing is the use of online chat rooms to promote your product or service.

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

Internet Marketing and Viral Marketing Techniques
It seems as if viral marketing is one of the most successful strategies that one can employ with Internet marketing. Viral marketing is an Internet marketing practice that employs referrals, recommendations, and reviews in order to quickly spread word about a product or service. Gmail, Utube, and various viral videos on the Internet have all been transmitted by the viral marketing technique. These online entrepreneurs have enjoyed immense success by employing the viral marketing technique. For more details visit to www.paylock-generator.com .Think about it as an exponential effort once launched its benefits and effects only get stronger.

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

Viral Marketing - The Future Of Advertising?
To understand viral marketing you need to be familiar with social memetics ? the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.

Why Email Marketing Matters

According to a study by the Winterberry Group, email marketing brings in $15.50 per dollar spent. This is about 17% more than direct-mail campaigns and 73% more than telemarketing campaigns. In short, email marketing matters and if you're not sending out at least monthly email newsletters to your subscriber base, you should be. The true cost comes from acquiring the prospects and clients, not the three or four hours needed to create a monthly newsletter.

Many organizations, once they have spent the thousands of dollars acquiring their clients, fail to market to their existing base. I've met quite a few marketing managers who would rather continue spending $200 a pop for new qualified prospects rather than $0.01 per person to build the relationship with their existing clients and recommend new products or encourage re-orders. I've found that sending relevant email communications to persons who have requested to receive them is the single most effective way of cultivating the type of relationship needed to turn your prospects into customers and your customers into lifetime product evangelizers.

As a reader of this article, chance has it that your organization is one that already sends out a newsletter, or at least is considering doing so soon. Once you began sending your own newsletter, however, it is important to follow two important rules that will increase your likelihood of achieving your marketing goals, whether they are to increase repeat orders, convert a higher ratio of prospects, or obtain top-of-mind brand awareness.

The first and most important rule is to only send relevant content to persons who have requested it. What does this mean? Well, let's say you are a travel and adventure planning company. If someone has subscribed to your Kayaking Monthly Newsletter, don't move them over to your European Vacations list and send them an article on Dining in Tuscany. In most cases, you will very quickly lose any prospect or reduce the lifetime value of your relationship with an existing client. If the person also subscribed to it, it would be okay to send him or her a monthly company newsletter that from time to time had information on other topics, but don't mix newsletter bases just to increase mailing volumes.

It is important to note that just setting up an interest segment and adding it to your sign up form doesn't require you to create a monthly newsletter on that topic, but once you get a few dozen to a couple hundred people interested in that area (depending the value of the product or service you are providing), it will likely pay to have quality content developed on that topic for distribution in interest specific newsletters. This can be easily done within the IntelliContact Pro email marketing software by either creating a list specifically for persons interested in a topic or creating a segment of persons with a specific interest.

The second rule is to be consistent with your sending frequency. Depending on your type of business and your subscriber interest level, the right volume for you could be weekly, biweekly, or monthly. Once you find the frequency that is right for your organization (and this could vary newsletter to newsletter), stick with it. We see a lot of companies whose email strategy can only be defined as "ad hoc." Rather than blasting out a promotion whenever sales are lagging, we recommend having an emailing schedule for each newsletter and sticking to it, whether it be every Saturday, every other Wednesday, or on the 15th of each month. As an example our company newsletter, the Permission-Based Email Marketing Monthly goes out on the 28th of each month.

What type of results can you expect from regularly sending out regular email newsletters? Here are two examples from users of IntelliContact Pro the email marketing software my company Broadwick provides. Biotage is a company based on Massachusetts that provides DNA sequencing instrumentation. They send out event notifications and company updates to 20,000 or so subscribers each month. David Shultis, Marketing Communications Manager of Biotage, notes, "We've seen open rates at around the 38-42% mark for our large mailings. There has also been a 'pass-along' quality of our emails, as we've noticed new names that were not originally on our mailing lists responding to offers." Another IntelliContact Pro user, Julie Ibrahim, Vice President of the Tiger Sports Shop says "The monthly newsletter keeps us and our inn at the forefront in the minds of our past and potential guests. Thus with the continuous news from us and our region, we are kept in mind, with no sales effort or pressure." If your organization wants to see marketing results like these, it may be time to start or expand your usage of permission-based email marketing.

If you stick with sending relevant, high quality content-rich emails on a consistent basis to persons who have requested to receive your emails, you will increase your prospect to customer conversion rates and customer lifetime value at a fraction of the of the cost of traditional methods and take advantage of the best type of marketing possible—free marketing through authentic customer word-of-month.

Ryan Allis is an internationally recognized expert on email marketing. Ryan is the CEO of Broadwick Corp, providers of the email marketing software IntelliContact Pro. For additional information on email marketing software, visit http://www.email-marketing-software-resource.com.